Colégio Nova Dimensão: Your trash is expensive, 3

In order to attract the public to the importance of recycling and selective collection. In a creative way, the school draws the attention of the public through the concept “your trash is expensive,” which shows that the final value of the product, if not properly discarded after use, who pays is the environment.

Colégio Nova Dimensão: Your trash is expensive, 4

In order to attract the public to the importance of recycling and selective collection. In a creative way, the school draws the attention of the public through the concept “your trash is expensive,” which shows that the final value of the product, if not properly discarded after use, who pays is the environment.

Tecnicalidade 043 – Better Call Zuck

O que fazer quando você precisa de bom conteúdo de vídeo? Encomenda umas séries originais, claro. É isso que o Facebook está fazendo, segundo a Reuters. E nessa semana também, vimos a Microsoft anunciar sem muito alarde o seu novo Surface Pro, o grupo de segurança que conseguiu burlar o sensor de iris do Galaxy […]

> LEIA MAIS: Tecnicalidade 043 – Better Call Zuck

Watch the Newest Ads on TV From M&M's, Taco Bell, Jeep and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Taco Bell says it might be giving away Doritos Locos Tacos — provided a certain NBA-related thing happens (watch the ad to find out what). Jeep serves up a summery music-video-style spot with a beach performance by Marc Scibilia (singing “On the Way”). And in an ad from candymaker Mars that celebrates its sponsorship of Red Nose Day, the red M&M proves that he’s kind of an idiot.

Continue reading at AdAge.com

THE INVISIBLES – the book you cannot read at home

Poland. During winter temperature drops to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. THE INVISIBLES. This is what the Homeless are to us.

The post THE INVISIBLES – the book you cannot read at home appeared first on adverbox.

Sinteplast: Hands

Sinteplast: Face

Sinteplast: Hair

Gasco: Gasco Getaways

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land.

Caso Escapadas Gasco

Video of Caso Escapadas Gasco

Koroplast: Fish

The Mall of America’s Writer-in-Residence Has a Knack for Landing Offbeat Gigs

The poet has won similar contests for Amtrak, Los Angeles and even the Dollar Shave Club.

Heroic Stress Relievers – colette Created Marvel-Inspired Fidget Spinners for Restless Fans

(TrendHunter.com) It seems that fidget spinners are all the rage right now, with various brands offering different variations of them to keep consumers occupied when they have nothing else to do with their hands,…

Vidax Center: Al Buddy Project

AI Buddy Project – Vidax Center

Video of AI Buddy Project – Vidax Center

Hairshopeurope.com: Hair Memorial

McDonald's: My Way

McDonald’s – “My Way”

Video of McDonald’s – "My Way"

Angel Bins: Foot Shake, 1

Angel Bins: Foot Shake, 2

Angel Bins: Foot Shake, 2

R/GA Expands to Japan, Opening a New Office in Tokyo

R/GA has expanded into Japan with the launch of a new Tokyo office.

“Japan is an epicenter of design and technology, and a very long-desired location for R/GA,” R/GA founder, chairman and CEO Bob Greenberg said in a statement. “I believe it is an ideal market to introduce our unique model for innovation, and an ideal place for R/GA to learn new methods and evolve even further.”

“Since announcing plans for Japan-based operations last year, we’ve focused on determining how to best serve the market, and assembling the right leadership team to enable that offering,” added R/GA executive vice president, managing director, APAC, Jim Moffatt. “We’ve brought together an exciting group of multi-disciplined home-grown and network talent, creating a balance of insight and experience needed to hit the ground running here.”

Masami “Sammy” Hazui (pictured) will lead the office as managing director. He joins R/GA with over two decades of brand marketing experience in Japan. Most recently he launched and served as head of e-commerce company Rakuten’s Center of Excellence, which focused on acquiring advanced technologies. Before that he spent six years as head of mobile strategy for Rakuten.

“This is a market poised for a wave of disruption that we’ll seek to help companies navigate,” Hazui said in a statement. “The powerful Japanese economy means local brands are looking to broaden focus and extend activities outside the country, and R/GA Tokyo will be uniquely-positioned to assist by harnessing our worldwide resources, coupled with local expertise.”

R/GA Japan executive creative director George Sugitomo arrives at R/GA from Dentsu where he has spent over nine years, most recently serving as creative director. Primarily working in Dentsu’ Tokyo office, he led Dentsu Japan’s virtual creative solution team and also worked within the Dentsu network at Isobar London and as executive creative director at Isobar Budapest.

Executive strategy director Yosuke Suzuki arrives at R/GA with experience spanning Japan, the U.S., U.K. and Southeast Asia. He has held senior strategy positions at agencies including Dentsu, DDB and Naked Communications.

Rounding out the leadership team are a series of arrivals from within the R/GA network. Executive producer Jon Hingston and creative technology director Kumi Tominaga join the office from R/GA New York, while group technology director Anthony Baker arrives from R/GA London.

Seal Gets Eaten by a Shark in Discovery’s New Ad for Shark Week

No seal is safe during Shark Week. Not even Seal himself. That’s abundantly and amusingly clear from Discovery’s new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song “Kiss From a Rose” on a jetty. AV Squad used director Peter McKeon,…