Remember when PETA used to put women in cages to demonstrate how cruel we are to animals? In a much gentler, more humorous take on putting our feet in our food’s hooves, PETA Asia gives us “Animals for the Ethical Treatment of People” (AETP). Stay with us. We promise there are no cages, or trapped…
The Ferry Tavern Inn hold a weekly “amateur darts night” to round up local punters to have fun and try their guest ales.
(TrendHunter.com) Unlike most oral care products that are offered in tried-and-true flavors like refreshing mint or spicy cinnamon, the newest Marvis toothpaste products set themselves apart by taking inspiration…
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| THE ORIGINAL? Nissan Pick-Up – 2005 Source : French Art Directors Club Agency : TBWA G1 Paris (France) |
LESS ORIGINAL Toyota Tacoma – 2017 Source : Coloribus Agency : DOM 360 (USA) |
So you think the news is all bad? Are you missing that rhetorical swing in your step? Need a little optimism with that pre-lunch coffee?
Barker creative director Sandi Harari published “An Open Letter to My Male Ad Industry Colleagues: 5 Things You Need to Do Now” in HuffPost yesterday.
In short, Harari thinks that maybe … just maybe … the ad industry has turned a corner on gender relations.
She then calls on men in the agency world to follow five general maxims when interacting with their female counterparts. They generally boil down to advocating for female colleagues and not being a jerk (or ask those co-workers to do the same).
The five points are: “Give Us Credit,” “Be An Advocate,” “Stop Making Us Feel Guilty,” “Respect Our Unique Management Style” and “Give Us The Mic.”
To the first point, Harari asks that men praise their female coworkers both to their faces and “behind their backs,” since “women underestimate their own natural talents” and aren’t as likely to sing their own praises as their male counterparts. This goes hand in hand with being an advocate for women in the industry, and Harari asks that men help counteract “the confidence gap” by speaking up on behalf of women who aren’t getting the recognition they deserve. In a survey released by 4A’s last year, around a third of female participants responded that they had been passed over for promotions or assignments due, at least in part, to their gender. So Harari’s argument has some research behind it.
For the next point, she cites a 3M study which found that “women on average are working longer and harder than men,” so maybe don’t make that working mom in your office feel guilty for leaving at 5:30. Women already “often feel guiltier than men and are hard-wired for empathy,” and you’re really not doing anyone any favors with the added pressure.
Contrary to some popular opinions, not everyone takes pride in being described as “harsh” or believes that acting like “more of a prick” (advice once given to Harari by a male co-worker) will help them scale the career ladder. So Harari asks that her colleagues—and, by extension, everyone in the business—respect the fact that different people have different management styles. And maybe those even work for them!
Finally, Harari calls on giving women in the office who may not be loud or outspoken more of a platform to voice their opinions and concerns. In the aforementioned 4A’s survey, 42 percent of women said that they had been left out of decision-making processes due to their gender.
She concludes on a hopeful note, stating that “We are moving in the right direction” … just not fast enough.
BETC Paris launched a campaign against bullfighting, or corrida, as it is known in Spain and southern France, calling for an end to the practice on behalf of Federation of Leagues Against Corridas.
At the center of the effort is a spot, asking viewers, “Do you think this practice belongs to another age?” and driving home the message with a bit of exaggeration. You see, instead of a bull the matador squares off against a Velociraptor. The suggestion behind the swap is clearly that the tradition is prehistoric and has no role in the modern age. After asking the question at the conclusion of its first half the spot answers, “Well it doesn’t. It still exists.” as the footage shows the CGI raptor swapped out for a real-life bull, which is killed by a matador. Obviously, the footage contains graphic content, so feel free to skip over the video if you may find it upsetting.
The spot concludes by asking viewers to sign a petition addressed to the future president of France, asking to ban the practice of bullfighting. Timed to coincide with the French presidential election, the effort aims “to get the attention of the candidates” at a time when “most politicians have avoided taking a position on the matter,” according to a press release. The release adds that while animal cruelty is illegal in France, exceptions are made for the practice, yet “7 out of 10 French people are in favor of banning bullfighting.”
Whether or not the petition ultimately proves successful, the spot seems to be making a splash online, racking up 6.2 million views on Facebook and over 350,000 on YouTube. At the very least, the campaign seems to have started a conversation.
Credits:
Film: Do you think this practice belongs to another age ?
Advertiser: FLAC Anticorrida
Ad Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Director: Jean Michel Drechsler
Production Company: UNIT Image
MullenLowe’s heartfelt American Greetings ad for Mother’s Day is more than skin deep. Our story follows a young woman who gets two words inked on her wrist as a voiceover reads from a birthday card. “You are the sunshine of our lives,” the narration begins. “You’ve brought us love, joy, laughter. Your inner beauty radiates…
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, May 2:
I’m going to skip the preamble today because you’re probably here for that Kimmel story — in which case, skip ahead to No. 6, below. (But do yourself a favor and also check out No. 7.) Anway, let’s get started …
1. The ill-fated Fyre Festival — now subject of a $100-million class-action lawsuit — has become the Edsel of music festivals. At Bloomberg News this morning, Polly Mosendz and Kim Bhasin serve up “The Inside Story of How Fyre Festival Went Up in Flames” (subhead: “Sexy ads with supermodels? Check. Food, lodging, and security? Not so much”). And over at Vanity Fair’s The Hive, Nick Bilton, who sums up the festival as “Lord of the Flies dystopia meets social-media hysteria,” has a delicious post headlined “Exclusive: The Leaked Fyre Festival Pitch Deck Is Beyond Parody.” The presentation, he writes,
Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds.
2016 was one of the most important years for Honda Moto, since it marked the great return of one of the most historic on/off models of the Brand, the new Africa Twin. After 13 years of absence, Honda had lost a significant share in the category and this year with the return of the Africa Twin they had the need to regain lost ground and win back adventure riders. We welcome you to HondaRoadtrips.gr. A platform that will teach you how to organize and make your own road trip, following the journey of three every day riders with the new Africa Twin to the northern cape, Nordkapp.
(TrendHunter.com) Väkst is a Copenhagen restaurant that embraces sustainable dining practices and lush design details. Resembling a cozy greenhouse, the eatery is home to living decor like potted, and hanging plants,…
Designate and 24-7ideas, which both worked on campaigns in recent years for insurance brand LV=, have paid tribute to its marketing director Guy Hedger, who died on Sunday.
VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products, says Zone’s client creative director
A razão deveria prevalecer sobre as tradições, mas não é isso o que acontece na Espanha e no Sul da França, onde as touradas são consideradas um esporte e, pior, assistidas e apreciadas por um grande público.
Para mostrar que essa tradição não pertence à Era que vivemos, a agência BETC Paris criou um comercial em que coloca um velociraptor no lugar do touro. A peça é assinada pela FLAC (Federation of Leagues Against Corridas).
A produção é da Unit Image, cuja publicação no Facebook já acumula mais de 6 milhões de views. Assista acima.
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> LEIA MAIS: Toureiro enfrenta velociraptor em comercial contra uma tradição cruel
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