Winning Move and Go You! in the same campaign.
See also Go You! and Winning Move by the same director. The same campaign also has smart move, and get you going.
See also Go You! and Winning Move by the same director. The same campaign also has smart move and bring on the day.
For example, this man has a sign that says “Your tie is crooked” and he’s waving it at the Nordfront people, who all dress in white shirts and tuck their ties in to avoid it being used against them in any fights.
The signs from IMF all have different variants of the message that they are donating money to charity for every meter Nordfront walks. “Please continue marching, we will continue donating” and “If the Führer only knew, Nazis against Nazis”, and the popular “A small step for a Nazi, a great leap for mankind”. If this concept seems familiar to you, it’s because it has been done before.
In 2014 “Exit” and the city Wunsiedel turn a neo-Nazi march into a charity run, where each meter marched went specifically to organisations that helped people who sought help with “Exist” to leave neo-nazi gangs. Quite a bit more targeted than just donating to “various anti-racist organisations” there, since the charity walk nazis against nazis was specifically to help the very people who were marching. They even gave out bananas to the people who were marching.
IRM even gave out a diploma to the Nordic front for their participation, and it looks pretty much exactly like the diploma that #RechtsgegenRechts gave the German neo-Nazis. Shame that the art direction copy didn’t extend to the rest of the banners & posters.
The goal of IRM was to raise 20,000 SEK but thanks to the generous donations of other demonstrators (via nifty cellular phone banking) and the sale of IRM T-shirts they managed to raise 120,000 SEK before the end of the day. The stunt also got some earned media in Sweden and retweets on Twitter, attracting more potential donors to IRM’s website and donations page. Pretty successful.
It’s clear that the Badland here is obviously inspired by and possible even done in co-operation with the German anti-racist group Rechts gegen Rechts despite IRM not working as a help-organisation for those who wish to leave right-wing gangs. Inte rasist men… describes their organisations as “an anti-racist, non-partisan organization that critically examines the Sweden Democrats.” To be clear, the Sweden Democrats are currently polling as the second largest political party in Sweden. They entered into parliament in 2010 and currently hold 49 seats in the Riksdag. In other words, the description “non-partisan” is inaccurate since they examine only one and not the other 7 political parties in Sweden.
Disney’s new digital brand came with a brand-safe message. On Tuesday, the media and entertainment powerhouse held a digital NewFronts show to reveal the new Disney Digital Network, spawned from its Maker creators acquisition.
Disney bought Maker two years ago, to get into the digital video landscape with thousands of YouTube stars. This year, Disney paired down the Maker network to 300 core Web stars and dealt with a problem of brand safety. PewDiePie, Felix Kjellberg, is YouTube’s biggest star and was dropped from Maker for offensive videos. In fact, all of YouTube became a no-go zone for many advertisers afraid of other creators, and the industry is going for brand safety.
Josh Mattison, VP-alliances and partnerships at Disney Digital Network, spoke after the NewFronts to discuss the new entity and advertisers.
It took about 30 seconds after the opening montage at Cond Nast’s NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media.
“Fake news, alternatives facts, fraud, non-brand-safe content,” chief business officer Jim Norton told the crowd at Cipriani 25 in downtown Manhattan. “But the challenges facing our industry have inspired and energized us. Cond Nast has always been the place where quality content brand safety and engaged audiences have always been unquestioned.”
“So let me ask you,” Norton added. “Do you know where your ads are running?”
Disney’s new digital brand came with a brand-safe message. On Tuesday, the media and entertainment powerhouse held a digital NewFronts show to reveal the new Disney Digital Network, spawned from its Maker creators acquisition.
Disney bought Maker two years ago, to get into the digital video landscape with thousands of YouTube stars. This year, Disney paired down the Maker network to 300 core Web stars and dealt with a problem of brand safety. PewDiePie, Felix Kjellberg, is YouTube’s biggest star and was dropped from Maker for offensive videos. In fact, all of YouTube became a no-go zone for many advertisers afraid of other creators, and the industry is going for brand safety.
Josh Mattison, VP-alliances and partnerships at Disney Digital Network, spoke after the NewFronts to discuss the new entity and advertisers.
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). “It’s time to start making.” Really? Unless, I fundamentally misunderstand history, we’ve been making from the onset of creation.
The post Whistling Hipsters Who Love to Craft Shop Etsy appeared first on AdPulp.
Category: Beyond Madison Avenue
Summary: The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing agency Sense, which won The Economist’s North American business…
See also Go You! by the same Director.
Henry Tajer, global CEO of IPG Mediabrands, is departing the company after holding the role for two years, the company confirmed Tuesday.
Tajer took the helm of Interpublic Group of Cos.’ media agency network after previous global CEO Matt Seiler stepped down in March 2015. Tajer had previously served as the global chief operating officer for IPG Mediabrands.
Before joining Mediabrands, Tajer also held the roles of executive chairman and CEO of UM Australia.
Sidenote, once I discovered hotel chains with good buffet breakfasts I stayed loyal to them. It really is nice to have a proper pick your own quirky diet plate of just bacon bacon bacon and one egg and some scrambled eggs breakfast. My diet rules.
See also Winning Move b the same Director.
Henry Tajer, global CEO of IPG Mediabrands, is departing the company after holding the role for two years, the company confirmed Tuesday.
Tajer took the helm of Interpublic Group of Cos.’ media agency network after previous global CEO Matt Seiler stepped down in March 2015. Tajer had previously served as the global chief operating officer for IPG Mediabrands.
Before joining Mediabrands, Tajer also held the roles of executive chairman and CEO of UM Australia.
The use of an f-bomb meant that a video ad for Sodastream featuring characters from Game of Thrones was irresponsibly targeted on YouTube, according to the ads standards watchdog.
-Anomaly’s latest for Johnnie Walker involves a blind pianist and some braille sheet music.
-McKinney wants to drain the internet of color and turn it into 10,000 square feet of paint.
–The leaked Fyre Festival pitch is worse than the crappiest piece of business you’ve ever worked on … or is it??
-Fallon London launched five spots for Cadbury in what might be its last campaign for the brand, which recently launched a review after eleven years with Fallon.
-Venice-based Durable Goods signed Nicholas Wenger as its newest comedy director.
-Campaign takes a look at “The new escapism” and what it means for brands.
-John Spary Associates (JSA) added Matt Bieler to its directorial roster.
For the first time in what seems like a long time Twitter answered its own question: “What’s happening?”
“Saucy is happening,” a Twitter-made marketing montage flashed across the screen at the platform’s NewFronts event on Monday. Also happening, according to Twitter: “Gorgeous,” “oops,” “slam” and “creation.”
Twitter has been using the phrase “it’s what’s happening” in its marketing to attract fresh attention to itself as a cultural touchstone. As a business, though, the question of what’s happening hasn’t always had a clear answer.
Disney’s new digital brand came with a brand-safe message. On Tuesday, the media and entertainment powerhouse held a digital NewFronts show to reveal the new Disney Digital Network, spawned from its Maker creators acquisition.
Disney bought Maker two years ago, to get into the digital video landscape with thousands of YouTube stars. This year, Disney paired down the Maker network to 300 core Web stars and dealt with a problem of brand safety. PewDiePie, Felix Kjellberg, is YouTube’s biggest star and was dropped from Maker for offensive videos. In fact, all of YouTube became a no-go zone for many advertisers afraid of other creators, and the industry is going for brand safety.
Josh Mattison, VP-alliances and partnerships at Disney Digital Network, spoke after the NewFronts to discuss the new entity and advertisers.
The Writers Guild said that the near-unanimous backing of its members allowed for “unprecedented gains,” including $130 million more for its members.
Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
