Hasta La Creative!

D’Arcy Masius Benton & Bowles introduced a trio of talking frogs for Budweiser back in 1994, a concept developed by copywriter David Swaine and art director Michael Smith. It later became one of the best-known beer campaigns ever, even though DMB&B lost the business and left GS&P to keep it going with new characters.

Now, to introduce A-B InBev’s Bud Light brand in the U.K., mcgarrybowen London is bringing them back…or one of them, at least. “Bud” makes a return in his new British pond, with his old pals replaced by new friends who croak out “Light” and “Beer.” Hey, it worked once, right?

“More than 20 years on from its original release, we still receive comments from people who remember the Frogs and ask us if we are bringing them back,”  Bud Light marketing manager Andre Finamore said in a statement. “The launch of Bud Light in the U.K. is one of AB InBev’s biggest-ever brand campaigns. To celebrate this, we’re playing on the nostalgic elements of one of our most iconic and memorable ads, while also giving it a uniquely Bud Light twist.”

Below is both the original spot and an early ’80s ad for Seattle’s Rainer Beer called “Frogs” that bears what some might call an undeniable resemblance to the Bud work.

Credits:
Client: Bud Light
Campaign: “Bud Light Frogs”
Agency: mcgarrybowen
Head of Account Management: Louise Lang
Account Managers: Lucy West & Annabella Smith
Executive Creative Directors: Paul Jordan & Angus Macadam
Creative Directors: Holly Fallows & Charlotte Watmough
Producer: Alessia Small
Audio Postproduction: Wave Studios
Editor: Neil Drummond
Postproduction Company: Framestore

O QR Code foi (e ainda é) um recurso muito utilizado pelas marcas. Ainda que quase ninguém se importe com eles. Porém, a tecnologia foi, de certa forma, ressuscitada pelo Snapchat, que com o mesmo modo de uso criou os Snapcodes. Cada usuário possui um código único. A função, obviamente, foi mais tarde copiada pelo Messenger e WhatsApp, ambos do Facebook.

Agora, é a vez do Spotify entrar na roda. Cada música do serviço de streaming é identificada por um código único, que pode ser compartilhado como imagem.

Através do próprio aplicativo do Spotify, basta acionar a camera, apontar para o código em questão, que a música aparece imediatamente, pronta para ser tocada.

Dessa forma, a plataforma musical cria mais uma maneira de integração nas redes sociais e também no mundo físico, permitindo a impressão de códigos para eventos e campanhas específicas, por exemplo.

> LEIA MAIS: Spotify agora oferece códigos únicos para cada música

The number of female judges at the Cannes Lions International Festival of Creativity has doubled in the last five years to 43.5% for next month’s festival, and for the first time, eight of the 23 jury presidents will be women.

This has been a hot-button issue for years. Until 2014, just one in five Cannes judges were women, and there were only one or two female jury presidents each year.

Since then, the festival has introduced programs like See It Be It, which invites 15 future female creative leaders to the festival each year, and added the Glass Lions category in 2015 at the suggestion of Facebook’s Sheryl Sandberg and LeanIn.org to recognize work that promotes more equal gender representation. This year, the festival has agreed to caution jurors not to recognize work that reflects gender bias.

Continue reading at AdAge.com

Belvedere Vodka has hired KBS as its global creative agency of record, a nice win for the MDC Partners shop after a recent dip in revenue.

KBS, whose U.S. revenue fell 12.7% last year according to the Ad Age Datacenter, picked up the luxury spirits brand following a competitive review, according to people with knowledge of the situation. The pitch was managed internally without a consultant, they said.

Leanne Banks, global communications director for Belvedere Vodka, confirmed bringing on KBS as its creative agency, but declined to provide further comment on the relationship. According to the people familiar with the situation, KBS will handle both so-called above-the-line duties such as mass-media advertising and below-the-line promotional work.

Continue reading at AdAge.com