[we receive and publish :-)] My name is Joby Harris and I made a commercial for $500 that was chosen by Doritos out of 6100 entries to be a top five finalist in the Crash the Super Bowl contest. Doritos gave me $25,000 dollars and a trip to the Super Bowl where I’ll be hanging […]
The post Doritos Crash the Super Bowl Contest Finalist “Bird of Prey” appeared first on adverbox.
-Brazilian agency Africa and Mitsubishi are pretty damn sure there’s intelligent life on other planets.
-Hill Holliday created a campaign for client Tempur-Pedic starring one Serena Williams.
-ICYMI, The Washington Post said Ogilvy’s latest Dove stunt “seemed to miss the point.”
-Japanese clothing brand Uniqlo launched a creative review.
-Indiana indie agency Bradley and Montgomery has signed Gavin Johnston, formerly of Luckie & Co., as its new chief strategy officer.
-Agency Sub Rosa created a deck of cards to help resolve internal conflicts like, “why did we get into this business, again?”
-“Crowdsourced studio” Tongal and Dynamic Television have created a “TV drama incubator,” but you won’t click this link anyway so whatever.
-Nomad Editing of Santa Monica signed Nate Cali as its newest editor.
Snap Inc. is getting comfortable with Facebook stealing all of Snapchat’s best ideas. At least that’s the story it told during its first quarterly earnings call with analysts as a public company, finally subject to all the disclosure requirements that entails.
“If you want to be a creative company, you got to get comfortable with and basically enjoy the fact that people are going to copy your products, if you make great stuff,” Snap Inc. CEO and co-founder Evan Spiegel said on Wednesday.
Facebook has adopted most of Snapchat’s core features, grabbing onto Snapchat’s focus on the camera as the centerpiece of the mobile experience and introducing Snapchat-like vertical video stories on all its properties. Facebook has also come out with an augmented reality program similar to Snapchat Lenses.
The four stories in Russo’s new book, “Trajectory,” take on themes that include the follies of academia and the disappointment of midlife.
Ageism is here to stay in the ad business. We don’t have to tell you, because you told us last summer after a commentor on a certain other site brought the topic up.
It’s pretty basic, really: if you’re over 45 and you don’t have the words “chief” or “executive” in your title, big agencies consider you all but expendable. At the same time, the average age of a member of your network’s board of directors is probably, what, 65?
This equation doesn’t apply across all industries, though, and longtime copywriter Mark Moll (the guy behind “take your favorite non-ad person to work today” and “The Freelancer’s Opportunity-Based Day Rate Sliding Scale” drew some inspiration from that fact to create a project pointing out how ridiculous the whole idea is.
“Ideas Know No Age” reminds us that those who qualify to be AARP members can still come up with some cool stuff.
You may see a pattern developing here.
“Ageism in advertising might not be on par with problems like lack of female leadership or inclusion of minorities, but there’s an underlying feeling in our industry that only young people have ideas,” he wrote. “Things like ‘Young Guns’ and ’30 under 30? lists don’t help.”
Well, how do we change this thinking? Maybe it’s by recognizing ideas that were done by people well past their youth. This might show once and for all that ideas don’t care if you’re 51, 21, or 81. And that a good idea is just a good idea.”
Coca-Cola Co.’s Stuart Kronauge got her second promotion of the year as the company shakes up leadership at two of its four North American businesses amid a key executive’s retirement.
The moves announced Wednesday afternoon follow Hendrik Steckhan’s decision to retire. Steckhan, who is in his mid-50s, has spent 20 years at Coca-Cola. He was named president of USA operations in December 2015, a promotion some suggested positioned him well to run the entire North American business in the near future.
Now, Kronauge has become both business unit president of USA Operations and senior VP of marketing. She had been named senior VP of marketing in January, following roughly a year as senior VP of brand marketing.
A top marketing executive at Ford Motor Co., once identified as a “rising star,” is leaving the company at a time when its U.S. market share is sliding.
Chantel Lenard, executive director of U.S. marketing and a 25-year company veteran, is leaving June 1 to “pursue other interests,” said Marisa Bradley, a Ford spokeswoman. Lenard is being replaced by Andrew Frick, currently director of sales and service at Ford’s Lincoln luxury line, Bradley said. The move was announced internally at Ford on Monday, Bradley said.
The departure comes as Ford’s board of directors ups the pressure on CEO Mark Fields to better explain the company’s fading fortunes and his plan to turn things around.
The parent of the messaging app Snapchat reported earnings that missed Wall Street expectations in almost every regard.
Physically abusing a woman is prohibited in every religion. Yet, it happens.
In Islam, men have been found misuse phrases from religion as a justification for domestic violence; such as “If you want your wife’s attention, you may get it with a light tap.” (Religious verse in Islam)
If even a tap hurts one’s wife, it is not acceptable, because Islam commands men to be kind and compassionate to women, and if they hurt a woman, it is said to be hurting God.
But men misuse the ‘light tap’ as a justification for physical domestic abuse as those light taps escalate and cause serious harm to women.
We turned the “Tap” feature of Instagram Stories into a tool against domestic abuse. And showed men that what they misused as a ‘light tap’ was actually domestic abuse.
Through a woman’s profile, we followed men as they were drawn to visit her profile on Instagram (@lifeof_farah) and uncover her Instagram story by tapping on the Play button.
Then, as they tapped through her Instagram story, they saw how a light tap can escalate.
In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it.
We showed its speed and coverage by choosing Retro-gaming – a huge trend with Tunisian youth – and created a product demonstration that worked at its best – only on Orange’s network.
Now, Street Fighter is Tunisia’s most popular retro-game. But while the game has characters from many different countries, it never had one from Tunisia. So, we tapped into the most famous, iconic and hilarious street fighters of Tunisia – THE HARZAS – women who work in Turkish baths called Hammams – and FIGHT over stealing each other’s clients!
Introducing: THE HAMMAM FIGHTER!
As a branded mobile game driven by social media, Hammam Fighter featured two Harzas in an iconic showdown, each with their own UNIQUELY TUNISIAN range of weapons, and finishing moves such as The Slipper Smackdown, The Finger in the Eye, and The Towel-Drop!
The game worked seamlessly on Orange’s network. And not as smoothly on other networks. For gamers when even a second’s delay could mean life or death, this demo of Orange’s 4G made existing users happier and made non-users sign-up to Orange.
Kids today are the least active kids in history, as they spend, on average, less than an hour a day playing outside and getting dirty. All the free time they have (besides food, sleep, studying and bathroom breaks) is most likely spent with electronics, which are preferred by parents in the Middle East; they believe, based on cultural norms, that keeping their children clean is associated with better parenting.
That’s not always so good for a washing powder brand like OMO, whose philosophy is “Dirt is Good”. OMO is a brand that promotes an active lifestyle, because playing and getting dirty is crucial for kids’ learning and healthy development. OMO believes that every time kids come back with stains, they’re coming back with experience too.
Our goal was to shed light on the reality of kids’ lives today.
To provoke parents and get them to get their kids off couches and beds, we showed them the reality of their kids’ lives in an unconventional way.
To wake parents up to the fact that kids today are ‘the least active kids ever’ and spend on average 23 hours a day inactive, we created the longest live stream in Facebook’s history; a 23-hour video showing a kid doing absolutely nothing, apart from sleeping, playing video games, checking in on social, watching Netflix and hover-boarding his way to and from the kitchen.
The videos were long and boring for good reason, as they were a live, visual representation of kids’ lives today. Their one purpose was to depict exactly what kids spend their day doing. No exaggeration, just a literal translation based on global research.
We were looking for a different way to expose the consequences of drunk driving by giving life (and then death) to Roberto, the Spanish fly.
Most people drive on autopilot. It makes them drift. These ads illustrate the thoughts of a person drifting while driving to show why humans need Lane Departure Warning.
Most people drive on autopilot. It makes them drift. These ads illustrate the thoughts of a person drifting while driving to show why humans need Lane Departure Warning.
Most people drive on autopilot. It makes them drift. These ads illustrate the thoughts of a person drifting while driving to show why humans need Lane Departure Warning.
Most people drive on autopilot. It makes them drift. These ads illustrate the thoughts of a person drifting while driving to show why humans need Lane Departure Warning.
O primeiro vampiro do cinema ganhou vozes, efeitos sonoros e trilha através de milhares de arquivos do banco de áudio
> LEIA MAIS: “Nosferatu”, clássico do cinema mudo, ganha versão completamente sonorizada pela Getty Images
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
