Apr
11
Why some brands disrupt successfully while others fail
Posted in: UncategorizedCreative work should be fresh but also familiar. Raymond Loewy’s Maya theory explains why.
Apr
11
BT marketer: Understanding your insecurity can unlock potential
Posted in: UncategorizedIt takes guts to recognise your insecurities but once done it can unlock a lot of potential, writes BT’s consumer marketing director.
Apr
11
Gender Equality Movements in Advertising are Making Gains
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.
“It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger…
Apr
11
Read The New York Times Articles That Won a 2017 Pulitzer Prize
Posted in: UncategorizedThe Times has won three Pulitzer Prizes, bringing its total to 122.
Apr
11
Books of The Times: In ‘Nevertheless,’ Alec Baldwin Charts His Course From Long Island to Bumpy Fame
Posted in: UncategorizedMr. Baldwin’s unexpectedly moving new memoir reflects on topics ranging from a directionless childhood to Harrison Ford’s looks.
Apr
11
50 Prefab Home Designs – From Sustainable Prefab Cabins to Practical Social Housing Solutions (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) While prefab home designs are not exactly new, premade parts have become increasingly popular over the years. Whether the project is a backyard studio or an affordable housing complex, prefab is…
Apr
11
Monday Odds and Ends
Posted in: Uncategorized-Droga5 New York launched the latest in its “Made the Johnsonville Way” campaign for the sausage brand.
-R/GA payed homage to Russell Westbrook and Oscar Robertson for Nike’s Jordan Brand.
-Agencies’ biggest threat isn’t digital, it’s clients cutting budgets.
-Kohl’s named Best Buy vet Greg Revelle as its first CMO since 2012.
-Airbnb CMO Jonathan Mildenhall writes that “entertainment can be a marketing platform.”
-Production company 1stAveMachine added New York-based design/directing duo Mathery (Erika Zorzi and Matteo Sangalli) to its roster.
-Oldcastle APG selected Wray Ward as agency of record for its Sakrete concrete mix brand.
-Paris and New York-based production company Cadence Films added Saam Farahmand to its directorial roster.
Apr
11
Youth Will Be Served as MLB Campaign Promotes Drama of the Game
Posted in: Uncategorized
Much of the enduring appeal of baseball lies in its seemingly inexhaustible capacity for surprise, and while the game is defined by the imperatives of geometry and a 160-page rule book, it’s the unpredictable stuff that makes baseball such a confounding delight. Even the players aren’t wholly immune; recall the Cubs’ Anthony Rizzo motoring into third base in the top of the 10th inning of the insanely diverting seventh game of the 2016 World Series, clutching his head and mouthing the words, “Oh my God” over and over and over again while 40 million fans tuning in on Fox effectively did the exact same thing. Whoa! is why we watch.
In the spirit of the heart-stopping drama the Cubs and Indians served up during last year’s historic Fall Classic, Major League Baseball has developed a marketing campaign designed to underscore the you-couldn’t-script-this-if-you-tried excitement that lies ahead as the new season gets underway. The opening salvo of the “This Season on Baseball” initiative, a 60-second spot narrated by “Justified” actor Walton Goggins, positions the 2017 MLB season as if it’s a long-running reality TV show, introducing multiple storylines and a cast of characters that includes some of baseball’s hottest young talents.
Among the players featured in the spot are Mets fireballers Steven Matz, Jacob deGrom, Noah Syndergaard and Matt Harvey; Nationals slugger and Under Armour shill Bryce Harper; Cleveland skipper Terry Francona and world champs (and Bryzzo Souvenir Company mainstays) Kris Bryant, Anthony Rizzo, Ben Zobrist and Kyle Schwarber.
Apr
10
Heineken USA Transfers U.S. Creative Duties on Tecate from Saatchi & Saatchi New York to Nómades
Posted in: UncategorizedHeineken USA handed the U.S. creative assignment for its Tecate Mexican lager brand from Saatchi & Saatchi New York to Nómades, the agency launched by DDB Argentina veteran Pablo Batlle in Mexico and Argentina back in 2013.
Nómades already handled creative for the brand in Mexico.
Saatchi & Saatchi has handled the U.S. account since 2014, when it took over for Inspire. The agency’s recent work for the brand included the politically-inspired “Tecate Beer Wall,” which arrived ahead of a presidential debate back in September. Back in April, it launched the first national campaign for the brand with a pair of 30-second broadcast ads featuring Mexican boxing star Canelo Alvarez and soccer referee Felipe Ramos Rizo.
The move comes on the heels of Heineken’s selecting Omnicom’s Red Urban as its lead digital and social marketing agency last week.
For Saatchi & Saatchi, it follows executive creative directors Luca Pannese and Luca Lorenzini leaving for Publicis New York and Robert Senior announcing his decision to step down as global CEO back in January.
Apr
10
Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows
Posted in: Uncategorized
Comcast Corp. plans to introduce an online video service offering hit shows from its NBC Universal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS Corp., according to people familiar with the matter.
The new service will include programs from the NBC broadcast network, and could include shows from Comcast cable channels Bravo, Syfy and USA, said the people, who asked not to be identified discussing private plans. Comcast is still determining many of the particulars of the service, including whether it will have a live feed of the broadcast network and whether it will include sports, the people said.
The service could help Comcast continue to adapt to a TV industry that has transformed before its eyes since the cable provider acquired a majority stake in NBC Universal in 2011. Tens of millions of customers signed up for services from Netflix and Amazon to get access to vast libraries of shows on-demand and over the internet, while viewership of live TV dropped among all but the oldest of viewers.
Apr
10
'The O'Reilly Factor' Had Just Seven Advertisers Thursday Night
Posted in: Uncategorized
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.
Apr
10
Kohl's Names First CMO Since 2012
Posted in: Uncategorized
Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO the first person to hold the title at the retailer since 2012.
Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company more than four years ago. Since 2013, chief merchandising and customer officer Michelle Gass has overseen marketing at the Menomonee Falls, Wisconsin-based retailer. The company also employed Will Setliff as exec VP-marketing for two years before he departed in April 2016.
As CMO, Mr. Revelle will oversee the company’s marketing organization and overall marketing strategy specifically building loyalty and personalization efforts to work toward a goal of “becoming the most engaging retailer in America,” Ms. Gass said in a Monday news release.
Apr
10
United Airlines' Passenger Ejection May Cause Permanent Brand Damage, Experts Say
Posted in: Uncategorized
Pepsi may be secretly thanking United Airlines today as social media backlash has shifted from the beverage brand’s Kendall Jenner ad fiasco to the airline company after a video surfaced Sunday evening of a passenger being forcibly removed from an overbooked flight.
Brand and communications experts told Ad Age that this public relations nightmare could impact UA’s reputation and business results in the long run, especially with the incident following just weeks after another sticky situation in which two teenagers were stopped from boarding a flight for wearing leggings. In that incident, though, the airline said the girls were traveling on “buddy passes,” which requires adherence to a policy dress code.
Despite the social media storm, stocks for UA parent United Continental Holdings were up about 1% on Monday afternoon. Also, the airline has no current plans to alter its advertising schedule, according to people with knowledge of the matter. Edelman is United Airlines’ PR agency of record and McGarryBowen is the brand’s advertising partner. Representatives from both agencies were not immediately available for comment.
Apr
10
Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows
Posted in: Uncategorized
Comcast Corp. plans to introduce an online video service offering hit shows from its NBC Universal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS Corp., according to people familiar with the matter.
The new service will include programs from the NBC broadcast network, and could include shows from Comcast cable channels Bravo, Syfy and USA, said the people, who asked not to be identified discussing private plans. Comcast is still determining many of the particulars of the service, including whether it will have a live feed of the broadcast network and whether it will include sports, the people said.
The service could help Comcast continue to adapt to a TV industry that has transformed before its eyes since the cable provider acquired a majority stake in NBC Universal in 2011. Tens of millions of customers signed up for services from Netflix and Amazon to get access to vast libraries of shows on-demand and over the internet, while viewership of live TV dropped among all but the oldest of viewers.
Apr
10
2017 Pulitzer Prize Winners
Posted in: UncategorizedThe prizes included reporting on the presidential election; a fatal fire in Oakland, Calif.; and the attempts by the Russian government to assert its power.
Apr
10
On the Runway: Edward Enninful as British Vogue Editor: A Barrier-Breaking Choice
Posted in: UncategorizedMr. Enninful’s appointment makes a statement about diversity and gender at one of the most influential fashion magazines.
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