Apr
12
Eaternet
Posted in: Uncategorized
Apr
12
9 filmes do começo de 2017 que você talvez não tenha visto
Posted in: Uncategorized
Produções imperdíveis que passaram voando pelos cinemas brasileiros ou foram direto pra streaming
> LEIA MAIS: 9 filmes do começo de 2017 que você talvez não tenha visto
Apr
12
PRWeek Tamps Down Its Own Little United Airlines-Related PR Crisis
Posted in: Uncategorized
In the wake of United Airlines’ PR nightmare of a week, trade publication PRWeek has drawn unwelcome attention for recently bestowing an honor on the carrier’s CEO Oscar Munoz. To wit:
In more innocent times — three weeks ago — PRWeek had praised Mr. Munoz thusly:
Only two months and change after having undergone a heart transplant, Oscar Munoz returned full time in March 2016 to his role as CEO of United Airlines. Since then, he has continued the unlikely turnaround of United, a feat made more extraordinary given his health crisis just six weeks after he took on the airline’s top job. An excellent leader who understands the value of PR, Munoz’s ability to connect and share with employees his vision for the airline, and get them to rally behind it, are key reasons PRWeek’s editors have named him 2017 Communicator of the Year.
Apr
12
Watch the Newest Ads on TV From Calvin Klein, Geico, LG Mobile and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, a stunt man cheats death (and death seems super annoyed about it) for Geico, while LG demonstrates the water resistance of its G6 smart phone by dunking it in a fishbowl. And the iconic Lauren Hutton grins her way through a black-and-white spot for Calvin Klein’s underwear line.
Apr
12
Reality Show Workers Stage a Walkout to Push Contract Talks Forward
Posted in: UncategorizedAt least 100 workers walked out of roughly a dozen reality show companies in an effort to assert the strength of the Writers Guild of America.
Apr
12
Novo comercial do Burger King aciona Google Home na casa dos telespectadores
Posted in: Uncategorized
Ok Google!
> LEIA MAIS: Novo comercial do Burger King aciona Google Home na casa dos telespectadores
Apr
12
Talk: Dan Rather Thinks We Need Patriotism, Not Nationalism
Posted in: UncategorizedThe former news anchor on new media, quality journalism and “Friday Night Lights.”
Apr
12
A Chat With a Live Streamer Is Yours, for a Price
Posted in: UncategorizedDedicated video streaming platforms like YouTube and Twitch are looking for ways to sweeten the deal for streamers so they produce more live content.
Apr
12
‘Fantastic Beasts’ Has a New Dumbledore: Jude Law
Posted in: UncategorizedThe actor will play a younger version of the professor in the next installment of J.K. Rowling’s franchise.
Apr
12
State Election Commission: VROTING
Posted in: Uncategorized
Puerto Ricans had always exercised their vote the same way… until now.
Just months before the big day, the State Election Commission implemented the new electronic scrutiny machine. This brought uncertainty, voters were reluctant and didn’t trust this new process. The CEE was worried that this could cause long lines on election day or even worse… electoral abstention.We needed to change that perception by giving people a test trial of the new voting process before they even got there. Not in the real world, but in a virtual one.
Apr
12
Chupa Chups: I want candy – cover
Posted in: Uncategorized
Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle.
Apr
12
160over90 Expands with New Ohio Office
Posted in: UncategorizedPhiladelphia-based agency 160Over90 is expanding with a new office in Columbus, Ohio, The Philadelphia Egotist reported.
The Columbus office will be the agency’s fourth location, including its Philadelphia headquarters and outposts in Gainesville, Florida and Newport Beach, California. 160Over90 principal and chief strategy officer Carey Schmitt and chief creative officer, managing director Matt Yuskewich will share leadership duties for the new office.
The expansion follows a string of new business for 160Over90, including Bimbo Bakeries USA, a rebranding assignment forLouisiana State University and a partnership with NYU. Last year, private equity firm Searchlight Capital Partners bought a majority stake in the agency, in a deal valued at around $175 million.
Apr
12
LG’s New Smartphone Takes Abuse From Meatballs, Milk and More in Heat’s Global Ads
Posted in: UncategorizedTo tout the advanced features and durability of its new G6 smartphone, LG takes a hands-on approach in a series of playful ads created by Heat. Each commercial presents the device front and center, positioned literally in the middle of the shot, manipulated by various hands. And of course, there’s the occasional meatball smashing into…
Apr
12
Lowdown: Wendy's Tweet Might Pass Ellen's Famed Oscars Tweet
Posted in: Uncategorized
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising in popularity after high-schooler Carter Wilkerson innocently sent this tweet:
Yo @Wendys how many retweets for a year of free chicken nuggets?
Apr
12
‘I Screwed Up’: Sean Spicer Apologizes for Holocaust Comments
Posted in: UncategorizedFacing an outcry that included calls for his resignation, Mr. Spicer said his remarks, in which he favorably compared Hitler to President Bashar al-Assad of Syria, were “inexcusable.”
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