(TrendHunter.com) In time for summer, a new selection of COS swimsuits have become available. A variety of different styles make up the collection, ensuring that all consumers are able to find a fit that’s…
When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities – and ethical implications – for brands are seemingly endless.
Brit-nominated Frances’ song Grow was made into an animated video by Refuge and Bartle Bogle Hegarty.
The person who stands in a meeting with a Magic Marker is saying they are ready to collaborate. By the chief executive of St Luke’s.
Campaign’s agony uncle answers your career dilemmas.
Don’t let those moments of quiet become loud whispers of regret. James Wigley shares his lessons from the ladder.
Mr. Hannity said on Twitter that someone at the network was trying to fire its co-president Bill Shine, whom he called “an innocent person.”
Category: Beyond Madison Avenue
Summary: Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.
While many fans defended Mr. O’Reilly after his departure from Fox News, some network viewers said harassment accusations against him were worrisome.
DDB Chicago is poised to get back in the beer business as lead digital and social agency for Miller Lite, according to people familiar with the matter. The assignment would be significant because it would bring the Omnicom shop back into the category for the first time since it lost the Anheuser-Busch InBev account in 2011. That long and storied relationship resulted in some of the most iconic beer ads of the modern era.
DDB and MillerCoors both declined comment, likely because the agreement has not been finalized.
Publicis Groupe’s DigitasLBi is the digital incumbent on Lite. The creative account is at Omnicom’s 180LA, which has held it since April of last year when MillerCoors moved it from Omnicom’s TBWA/Chiat/Day. A DigitasLBi spokeswoman said: “We don’t comment on client business and defer inquiry to MillerCoors.”
Além de carros no planeta Terra, a Audi também quer colocar a sua marca no espaço sideral. A montadora criou um rover lunar de verdade, chamado Lunar Quattro.
Para promover sua divisão de engenharia espacial, a Audi escolheu o novo filme de Ridley Scott, “Alien: Covenant”. A integração com a produção da 20th Century Fox começa pelo comercial acima, dentro do universo da franquia, mas o Lunar Quattro estará presente no próprio filme.
O rover é uma das ferramentas utilizadas pela personagem Faris, interpretada por Amy Seimetz, para explorar o terreno de um planeta desconhecido.
Desde 2015, a Audi trabalha em parceria com a empresa Part-Time Scientists, tendo como objetivo enviar o Lunar Quattro para a lua nos próximos anos.
> LEIA MAIS: Em parceria com “Alien: Covenant”, Audi apresenta seu rover lunar
-As owners of a rescue dog, we were total suckers for this BBDO New York Pedigree spot.
–Emma Montgomery went from Leo Burnett Sydney to Chicago, where she will be chief strategy officer.
-WPP Digital acquired Pittsburgh’s Deeplocal, which started as a spinoff of Carnegie Mellon(!). Why? Check out the client list: Lyft, Google, Netflix, Airbnb.
-Ogilvy Chicago offered a new twist on the gun control PSA: a bulletproof poster right in front of the White House. (Spoiler: it won’t influence congress.)
-Seems like ad tech companies are currently beating agencies when it comes to bloody fights and sexual harassment allegations.
-2/3 of big brands say the whole “brand safety” thing won’t affect their ad budgets.
-Do you really want to see the 11 best Trump-inspired post-election ads? 84 Lumber is on the list.
-Barkley and Guardians of the Galaxy 2 think cassette tapes are coming back.
-Robert De Niro used Snapchat for the first time and didn’t even go on a rant about vaccines, so the platform is officially not cool anymore.
After struggling for years to wring profit from the mobile boom, Google is benefiting from a surge in clicks on ads on smartphones.
Capitalizing on consumers’ shift toward handsets and away from laptops, Google crammed more ads into mobile search results, including new lucrative shopping spots, while running more promotions on its Maps app. The result: Parent Alphabet Inc. beat analysts’ sales projections in the first quarter, ending a four-year streak of missing Wall Street estimates after the holidays.
Revenue in the quarter, minus payouts to partners, rose to $20.12 billion, above forecasts of $19.76 billion. Net income was $7.73 a share, easily beating analysts’ forecasts, helped by cost controls at some of the company’s moonshot projects.
Channel 4’s “We’re the Superhumans” has taken two of the five black Pencils awarded for creative excellence in marketing at tonight’s D&AD awards ceremony.
Oh hi. How are you all doing?
Here’s a weird one from DDB Warsaw. We’re not quite sure what to say about it except that it stars an apple, a wasp and a guy who reminds us of Harry Dean Stanton for some reason.
The dialogue between man and beast was quite odd. And surely they opened with a literal apple to argue that Huawei phones take better photos than iPhones.
But wait, there’s more.
Turns out this odd dude does not limit his obsessive compulsive behavior to just one type of small animal or insect.
The last spot also has something to say about Sweden. We’re not sure what, exactly.
So those were by DDB Warsaw, they were quite weird, and they would never air in the States.
But they did give us something of a pre-Amelie Jean-Pierre Jeunet vibe.
Clemenger BBDO’s grotesque road safety sculpture campaign “Meet Graham” and Channel 4’s 2016 Paralympics spot “We’re the Superhumans” won multiple honors at D&AD in London on Thursday evening, a clear sign that they could also be among the big winners at the Cannes Lions International Festival of Creativity in June.
Along with Cannes, D&AD is one of the top global award shows, and coming less than two months before the Cannes festival, it often showcases work that will dominate the awards circuit.
A look at efforts to make superheroes we’ve seen before stand out at crowded multiplexes.
Corinthia Hotels has linked with a New York studio VGNC to create immersive 360- degree mini series entitled ‘Portraits of Budapest – A city in 360’. Each video showcases the city as described by one of four of its dwellers: Lili, a ballet dancer; Gaspar an architect; Hubert a restaurateur and Andrea a singer.
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