When EE wanted to drive awareness of its flagship Wembley Stadium sponsorship and align it with a BT Sport launch among the hard-to-reach millennial audience, it turned to YouTube to bring all those strands together. By Sam Mikkelsen, industry manager, Google
The former news anchor on new media, quality journalism and “Friday Night Lights.”
From “Idiocracy” to “Silicon Valley,” the writer and director has established himself as America’s foremost chronicler of its own self-destructive tendencies.
DesiCreative
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The idea is to showcase the danger of texting while driving in today’s social networking milieu, which is impacting the way we forget the basic rules in life.
Advertising Agency: Adfactors, India
Creative Directors: Rajnish Tripathi, Shashank Gupta
Art Director: Rajnish Tripathi
Copywriter: Kaushik Bhattacharya
Additional Credits: Pawan Bhatt, Shonit Gupta
The post Road Safety by Adfactors appeared first on DesiCreative.
Category: Beyond Madison Avenue
Summary: Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
The potential perils that come with broad access to consumers have led companies to take it very seriously.
He is much more than the top-rated cable news host. His books, charitable foundation and speaking engagements extend his reach well beyond the television set.
(TrendHunter.com) Created as a concept of what could come after death in the future, the ‘Aeon’ system is designed to offer users a digital afterlife by learning about them while they are alive. ‘…
-RPA, ShadowMachine and director Jed Hathaway “Go Deeper” to promote the Newport Beach Film Festival (video above).
-Havas Media appointed Peter Mears to the newly-created role of chief operating officer.
-Karmarama chief strategy officer and PrideAM founder Mark Runacus says agencies avoid featuring LGBT people in ads because “people fear the bigoted minority.”
-Pittsburgh’s Top Hat loves beer SO MUCH that it will work for any up-and-coming brewery without pay.
-Speaking of beer, BrewDog turned to the Studio of Art and Commerce for a global marketing campaign, marking the first time the 10-year-old “libertine craft brewery” has worked with an agency.
–Los Angeles-based freelance copywriter Eileen Matthews launched a “100 Days of Feminist Ads” Instagram project.
-Reel FX Animation Studios is launching a multi-platform content studio called Flight School.
-Shipyard, the agency launched by former Engauge CEO Rick Milenthal, spun off a separate practice called Safe Harbor that helps market insurance companies.
-ICYMI: Google wasn’t so crazy about that Burger King stunt.
Remember the AOL/Time Warner merger? It was so huge and successful that those douchebags got their own ugly building right across the street from Trump Tower. We hear they have great sushi up there, but even your boss’s boss can’t afford to eat at Masa unless some client is expensing that shit.
Now, of course, our friends at Verizon have bought both AOL and Yahoo in their long journey toward complete monopoly status—and earlier this month they announced that the two would be sewn together like some sort of horrific digital human centipede in a new venture called…OATH.
Anyway, the people at Portal A have taken a break from their day jobs creating multi-million dollar “sponsored content” campaigns with some help from their super cool “influencer” friends (read: the popular kids) to make yet another of their signature spoof videos.
That sort of made us feel nostalgic for Tim and Eric again. It also made us remember that time we spent hours in a 1994 AOL forum arguing about Pearl Jam and Smashing Pumpkins before reaching high school and realizing that they are both completely fucking awful bands.
Here’s what managing partner Zach Blume had to say.
“When we heard AOL and Yahoo were merging, we checked to make sure it wasn’t 1997. When we heard the new company was called Oath, we rolled up our sleeves and got to work. We love the genre of 1990s commercials—who doesn’t love a little dial-up internet nostalgia—and so we framed this as the previously unreleased 1997 launch video announcing the merger of AOL and Yahoo into Oath.”
So it was a lot like the other thing they did mocking TRONC and a bit less like the Airbnb mockery from 2015. The fruit…it hangs so very, very low.
But will OATH succeed? We don’t know, but we can’t wait for its “big new branding campaign.“
Ms. See’s success in commercials for products like American Express, Thomas’s English Muffins and Tide led her to start the Actors in Advertising School.
The doyenne of mysteries is best known for Poirot and Miss Marple. But her less famous detectives are the ones who keep this reader coming back.
Toronto agency Send+Receive launched a PSA campaign for Afghan Woman’s Organization (AWO), showcasing how the Mississauga-based non-profit can help immigrants and refugees settle in Canada.
The campaign features a series of 15-second spots detailing a service the AWO provides for refugees and immigrants in the country. Directed by Someplace Nice’s Sean McBride each spot was shot in a single take, utilizing staging inspired by theatre. In “Job Skills,” for example, a woman sitting and stitching by hand is interrupted when another woman shows up and places a desk and sewing machine in front of her, leading into the “We’re here to help with job skills” tagline. Other spots (all featured below) apply a similar approach to “Literacy” and a “Wellness Café.”
“In a simple way, we wanted to show how transformative AWO’s work really is,” Send+Receive partner, creative director JP Gravina said in a statement. “The spots show how these volunteers actually change people’s lives.”
“To keep it authentic, we decided to use the volunteers themselves as part of our cast,” added fellow partner, creative director Simon Craig. “Everyone was excited to be involved.”
The spots made their broadcast debut earlier in the month and will continue running through December 31.
Credits:
Client: Afghan Women’s Organization
Agency: send+receive
CD/AD: JP Gravina
CD/CW: Simon Craig
Planner: Andrew Carty
Agency Producer: Sam Benson
Production Company: Someplace Nice
Executive Producer: Chilo Fletcher
Director: Sean McBride
DOP: Andy Ferreira
Line Producer: Jennifer Walker
Editorial Company: Saints Editorial
Editor: Cam Lasovich
Saints Producer: Sara Windrim
Post Production Company: Alter Ego
Colorist: Tricia Hagoriles
Flame Artist: Steve McGregor
Alter Ego Producer: Caitlin Schooley
Casting Company: Jigsaw Casting
Casting Director: Shasta Lutz
Nesta semana, unimos todos os números para saudar o estado único em “Nós” de Ievguêni Zamiátin. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Participe da nossa live discutindo o livro “Prince of Thorns” Veja como foi a nossa live discutindo o livro “Lobo de Rua” ======== […]
> LEIA MAIS: Caixa de Histórias 87 – Nós
When Coke launched its new global campaign last year, it paid close attention to sound, creating a new audio signature with vendor Deviant Ventures that combines audio of a bottle opening with “ahhhh” and the “Taste the Feeling” song verse.
“The sound of a brand sticks with people and becomes part of pop culture,” said Coca-Cola Group Director of Global Entertainment Marketing Joe Belliotti. He added that sounds “can endure longer than most other pieces of marketing. This gives brands a great opportunity as consumer attention turns to new ways of engaging with technology.” In a Tumblr post on the topic, Belliotti issued the following brand sound quiz. Can you name each brand? (*Answers at bottom of this post.)
When Hulu introduced a commercial-free option in 2015, NBC executives were frustrated. Despite owning a stake in Hulu, they could only watch even though they preferred that streaming-video provider stick with an advertising-supported model, according to two people close to NBC.
For the past six years, the media giant has been barred from having any say over Hulu, which is also owned by Walt Disney Co., 21st Century Fox Inc. and Time Warner Inc. It’s one of dozens of restrictions that Comcast Corp. accepted to win approval to buy NBC Universal, home of the NBC broadcast network, cable channels like USA and MSNBC, theme parks and a film studio.
Now, Comcast and NBC can start to contemplate a world without government constraints. The last restrictions expire in September 2018. NBC is planning an online video service with shows from its own TV networks in the next 12 to 18 months, Bloomberg reported earlier this week, citing people familiar with the matter. That sort of thing has been difficult for the media company to do up to now.
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