Hasta La Creative!

The “Flight School” creative team will be led by Academy Award-winning Chief Creative Officer, Brandon Oldenburg, and Emmy Award-winning Executive Creative Director, Limbert Fabian. The studio will be managed by CEO Kyle Clark, Reel FX’s current co-CEO, and Executive Vice President Lampton Enochs, former CEO of Moonbot. The new entity fuses award-winning creative leadership with world class production and technical expertise developed across a wide spectrum of projects that have garnered a multitude of accolades including Academy, Emmy, Annie, Cannes Lions, and Lumiere awards to name just a few.

With the fundamental mission of telling great stories across emerging tech platforms, Flight School launches in Dallas, Texas with a team of approximately 30, including creative directors, producers, animators, engineers, developers and game designers. “Flight School is a collective of amazing artists and technicians who bring the highest standards to everything we create and reflect our emphasis on innovation, storytelling and design,” explains CCO Brandon Oldenburg.

Reel FX has a 22-year history as a premium digital content creator for major film studios, theme parks, ad agencies, and fortune 500 companies, which Reel FX Head of Strategic Partnerships Chuck Peil said “established the studio as an early innovator and leader in the world of emerging technology. We quietly built one of the world’s largest portfolios of completed VR projects, and now with the addition of the Moonbot creative team we couldn’t be better positioned.” Recent successes include the Lumiere-awarded “Shinola” behind-the-brand film, activation for the Lions Gate film “Power Rangers,” and Verizon’s Super Bowl 51 Virtual Gridiron VR experience.

During their years at Moonbot, members of the Flight School creative team became well known for their highly regarded narrative driven animation and interactive projects including the Chipotle Mexican Grill short film and app, “The Scarecrow,” one of the most highly awarded branded entertainment pieces in history. Oldenburg won an Academy Award for his work on “The Fantastic Flying Books of Mr. Morris Lessmore” and shares Emmy awards with Executive Creative Director, and co-director Limbert Fabian, on “Silent” and “Scarecrow.”

Flight School represents a unique and dynamic blend of creative and technical expertise. “We’ve combined award-winning storytellers along with our renowned team of VR experts, and are primed to meet the growing demand for compelling VR content” says Clark. While Flight School will operate as a separate entity, it will benefit from Reel FX’s robust infrastructure, as well its teams of entertainment and commercial talent. Executive Vice President Enochs looks forward to continuing the legacy of crafting inventive stories that evoke a sense of wonder. “Our stories speak to audiences of all ages,” he says. “We want to tell stories for the kid in every adult and the adult in every kid. We want to awaken the childlike wonder that still exists in all of us. Innovation is part of our DNA and we are always on the lookout for new and exciting ways to expand the narratives and worlds we create.”

Continuing its groundbreaking work in VR, Flight School will begin launching original content, starting with the release of “Manifest 99” in the summer of 2017. “This project will set the course for the types of stories we love to tell” says Oldenburg, who describes the project as an interactive narrative VR experience that leads the user on a mysterious and emotional journey of discovery and redemption.

As Canada’s home from artistic training and creation, Banff Centre offers immersive programs that advance artistic practice, and provides artists and thinkers with the freedom to create the unforgettable. This very much feels like an ad student campaign, no? I think it’s because there’s way too much copy and its detracting from the provocative images. Also toothpaste is the only ad that works for me because there are no people in it. With the other ones, I’m drawn more to their reaction and not the art itself.

Launched in 2013, OUIGO (pronounced we-go) a low-cost, high-speed train service in France, has already brought in 13 million bargain-hunting passengers. After broadening its routes extensively over the last? few years, OUIGO, which is run by national rail carrier SNCF, is adding on 5 new destinations, bringing the total to 19, and offering tickets as low as 10€ for adults and 5€ for children. The 300 km/h trains afford friends and family the ability to escape for a weekend, the perfect opportunity to spend time together and discover the country.?Since winning the account in November 2016, Rosapark has been working with OUIGO to redefine the territory for the brand which espouses values of conviviality, cheer, and dynamism.

To depict how easy OUIGO makes travel and to demonstrate its contagious positivity, the agency came up an analogy, likening the brand and its offers to the world of pinball. Pinball, the game which transcends generations and in which, for only a few euros, you can experience a unique colorful adventure.

Lexus and Team One introduce Lane Valet, an advanced system to improve traffic flow by assisting the movement of slower moving vehicles from the left lane into the more appropriate right lane, which, in turn, helps make the highway safe and more enjoyable for all parties.

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment.