Bill O’Reilly’s response to complaints about sexual harassment at Fox News prompted Ms. Kelly, a rising star at the network, to send an angry email to top executives. She later jumped to NBC.
Juba Laura e Cris Bartis chegam essa semana aprontam altas confusões. Guga Chacra vai nos ajudar a entender porque Trump que prometeu durante a campanha reduzir o envolvimento dos Estados Unidos em conflitos externos (America First) se engajou em um bombardeio na Síria, entrando em confronto direto com a Rússia. Depois Peu Araújo e Kaique […]
> LEIA MAIS: Mamilos 104 – Síria, Torcidas organizadas e BBB
The government should create “creative enterprise zones” as part of measures to boost economic growth in the UK, urges the Creative Industries Federation in a manifesto today.
Filme combina ação descontrolada e os elementos mais tradicionais da série
> LEIA MAIS: “Velozes e Furiosos 8” é o capítulo mais insano da franquia
Uber Technologies isn’t required to report its finances publicly, but the privately held company has decided to forgo that luxury for the first time. Uber said its revenue growth is outpacing losses, hoping to show the business is on a strong trajectory as it attempts to address a recent cascade of scandals.
The ride-hailing giant more than doubled gross bookings in 2016 to $20 billion, according to financial information Uber shared with Bloomberg. Net revenue was $6.5 billion, while adjusted net losses were $2.8 billion, excluding the China business, which it sold last summer.
Uber declined to report first-quarter numbers, saying they were in line with expectations but that the company hasn’t yet presented them to investors. The company said it’s pleased to see revenue growth far exceeding losses last year and that its business is still performing well this year even as it faces unyielding controversy. “We’re fortunate to have a healthy and growing business, giving us the room to make the changes we know are needed on management and accountability, our culture and organization, and our relationship with drivers,” Rachel Holt, who runs Uber’s U.S. ride-hailing business, wrote in an emailed statement.
Uber Technologies isn’t required to report its finances publicly, but the privately held company has decided to forgo that luxury for the first time. Uber said its revenue growth is outpacing losses, hoping to show the business is on a strong trajectory as it attempts to address a recent cascade of scandals.
The ride-hailing giant more than doubled gross bookings in 2016 to $20 billion, according to financial information Uber shared with Bloomberg. Net revenue was $6.5 billion, while adjusted net losses were $2.8 billion, excluding the China business, which it sold last summer.
Uber declined to report first-quarter numbers, saying they were in line with expectations but that the company hasn’t yet presented them to investors. The company said it’s pleased to see revenue growth far exceeding losses last year and that its business is still performing well this year even as it faces unyielding controversy. “We’re fortunate to have a healthy and growing business, giving us the room to make the changes we know are needed on management and accountability, our culture and organization, and our relationship with drivers,” Rachel Holt, who runs Uber’s U.S. ride-hailing business, wrote in an emailed statement.
During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match.
There are now more quitters in Ireland than smokers. This is an incredible first, and this ad marks this milestone with a celebration. That more and more of us will survive.
“Woza” tells the story of an African surfer who has been taken as a lover by the African water spirit ‘Mami Wata.’ It features 22 year-old Transkei surfer, Avuyile Ndamase.
-BBDO and Foot Locker send customers on “Global Pick Up Trips” (video above).
-Saatchi & Saatchi CCO Javier Campopiano explains why he hates “thinking outside the box.”
-Swedish agency Det launched a campaign for door suppliers Diplomat.
-Cramer-Krasselt worked with the founders of The Full Pint on “The Imports,” a web series documenting the Southern California natives exploring the beer culture of Wisconsin
-The Ringer examines how a few cases of free Corona led to over $15 million in free product placement in the Fast and the Furious franchise.
-Austin-based agency LatinWorks worked with the MLB to insert accent marks on players’ jerseys.
-Tesco apologized for the “Good Friday just got better” line in an ad promoting its beer and hard cider sales.
Quando se tem episódios demais, a gente acaba referenciando um ou outro. E quando um título é bom demais, a gente faz sequência, tipo Hollywood. Por isso, no episódio dessa semana, o Tecnicalidade vai falar dos mais recentes vazamentos do WikiLeaks, o Instagram superando Snapchat e o Google desenvolvendo uma nova inteligência artificial. Já nos […]
> LEIA MAIS: Tecnicalidade 037 – Especialista em vazar, parte 2: o retorno do vazamento
Instagram Stories is this year’s “little black dress” of advertising–the hot-yet-versatile new look all brands need to have in the lineup.
“It’s so relevant and brings forward this real-time moment for brands to really wrap themselves in,” said Kyra Ulmer, evp of partnerships at Brand Networks.
Snapchat may have invented the vertical story format, but the Instagram clone has outpaced it with 200 million daily users, giving advertisers yet another reason to create commercials in portrait mode.
President Trump also repeated falsehoods about Hillary Clinton and contradicted his own earlier positions on Syria and chemical attacks.
Chief creative officer Tommy Henvey and executive producer Patti McConnell launched Brooklyn-based independent creative marketing agency Something Different last year as “an alternative to traditional advertising agencies whose rigid structures can slow the creative process and get in the way of the work,” according to a release. The agency’s approach involves assembling creative, production and media planning teams for specific projects, working with clients on an assignment basis.
This week, Something Different debuted its first work for Charter Communications with a broadcast campaign featuring fictional monsters such as a werewolf, mummy and the Grim Reaper. What does this have to do with a cable company? Well, it takes a while to get around to the brand pivot, but even these monsters have complaints about satellite TV.
You see, while satellite TV might go out during bad weather, death is
“out there rain or shine, harvesting souls.”
The debut spot, directed by O Positive’s David Shane, concludes with the message, “TV that cuts out in the rain is evil. Spectrum is reliable” and the tagline, “Satellite TV bad. Spectrum good.”
“We all just laughed at the idea of these evil people thinking someone else was horrible” Henvey said in a statement, “and it gave us a way to make our point that felt a little more unusual.”
“It was fun to take tropey clichés of 30s and 40s movie monsters and dimensionalize them for the modern world,” explained Shane. “We gave them everyday problems and below the surface emotions to create a sense of long-standing relationships between old friends, co-workers, wives and husbands.”
“This is what we set out to do when we started the company,” added McConnell. “We felt that there was a better, simpler way to make stuff and this campaign showed us that we weren’t actually out of our minds. We can bring in the most talented people, do big campaigns with great directors, and deliver great results. And, have a good time doing it! That’s all we ever wanted.”
Credits:
Credits:
Client: Charter Communications.
Joe Leonard, SVP, Marketing & Creative Strategy
Jim Obermeyer, VP, Marketing & Creative Strategy
Amy Kantrowitz, Sr. Director, Marketing & Creative Strategy Lindsay Hittner, Sr. Manager, Marketing & Creative Strategy
Brand: Spectrum
Agency: Something Different.
Tommy Henvey, Chief Creative
Patti McConnell, Managing Partner/Executive Producer
Richard Ryan, Group Creative Director
Garrett Crabb, Senior Producer
Christine Dodd, Marketing Director
Jamie Eisman, Production Coordinator
Production: O Positive.
David Shane, Director
Ralph Laucella and Marc Grill, Executive Producers
Ken Licata, Producer
Marc Laliberte-Else, Director of Photography
Dan Ouellete, Production Designer.
Edit: Crew Cuts.
Jake Jacobsen, Partner/Editor
Jake Trill, Assistant Editor
Sara Arnold, Producer
Stephanie Norris, Post EFX Producer.
Music: JSM Music
Joel Simon, Chief Creative Officer
Jeff Fiorello, Executive Producer
Joel Simon and Seamus Kilmartin, Composers
Stars of adult entertainment have gotten involved in various cancer PSAs in recent years, and here’s the latest one, from Germany–featuring porn star Lucy Cat in a campaign by ad agency Serviceplan in partnership with adult website mydirtyhobby.de. The hook here is the German nickname for testicles, Ei, is the the word for egg. Thus,…
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