Hasta La Creative!

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

Techniques such as improv and word association are all part of Refinery29’s quest to seek inspiration from far and wide, its creative chief tells Brittaney Kiefer.

Category: Beyond Madison Avenue
Summary: Comic Relief is kicking off its third annual Red Nose Day fundraising campaign in the US in the lead up to Red Nose Day on Thursday, May 25. Already a three-decades-old charity telethon tradition in the UK, the US version of Red Nose Day aims to help end child poverty, one nose at a time.

Red Nose Day is all about bringing the nation together to have fun…

(TrendHunter.com) Developed by Canada-based company Honomobo, the ‘Modpool’ is a shipping container pool that’s capable of being installed and can be utilized as a domestic pool option for consumers….

Kellogg’s is today launching “Search for the ultimate Crunchy Nutter”, a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl “in a troublesome place or at a troublesome time”.

The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause.

“There’s someone new to villainize every day,” said Kit Yarrow, a consumer psychologist. “Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage.”

Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said.

Continue reading at AdAge.com

Last October, Havas New York gave its new “Most Interesting Man” character for Dos Equis a full introduction, following a teaser the month prior in which Jonathan Goldsmith‘s successor, Augustin Legrand made his debut.

With Cinco de Mayo less than three weeks away, Havas launched a spot in which Legrand’s character “Spices Things Up” — and meets his match in the process. The spot opens on Legrand’s character’s Cinco de Mayo party, and, more specifically, the character making short work of the competition in a pepper-eating contest. Then an unexpected, Scoville-adept challenger emerges to give “The Most Interesting Man” a run for his money.

As with past years, Havas keeps things relatively simple for the Cinco de Mayo effort. Something about the pacing feels a bit off, with too much time spent on the opening and the cut from the new challenger to the end of the ad coming abruptly, robbing The Most Interesting Man’s female foil of a chance to actually share the spotlight.

Still, we’ll take just about anything over a lecherous Goldsmith creeping on two women and telling us to “start with dos.”

Credits:
Advertising Agency: Havas New York
Chief Creative Officer, Americas: Toygar Bazarkaya
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark,Tobias Carlson
President, Havas New York: Laura Maness
Managing Director, Chief Performance Marketing Officer: Jon Dupuis
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan, Elaine Purcell
Senior Social Strategist: Rachel Korenstein
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans, Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte

Production Company: Rattling Stick
Directors: Traktor
Executive Producer/Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes

South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner, Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner

Editorial Company: Work
Editorial Editor: Rich Orrick
Executive Producer: Jane Dilworth, Erica Thompson
Producer: Jamie Perritt

VFX: The Mill
Chief Creative Officer NY/Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy

Telecine: Company 3
Colorist: Tom Poole, Stefan Sonnenfeld
Producer: Clare Movshon

Audio: Sound Lounge
Sound Engineer: Tom Jucarone

Music: Beacon Street
Music Composers: Beacon Street Studios
Principal: Andrew Feltenstein, John Nau
Executive Producer: Adrea Lavezzoli

Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Senior Producer: Emily Smith

Production Consultant: APR
Senior Broadcast SME: David Quartararo

On Wednesday, TV and movie writers will begin voting on whether to authorize a walkout, which could occur on May 2. Health care is a major issue.