Apr
20
Apr
20
Mediator: Bill O’Reilly’s Ouster Will Test Loyalties of Fox Viewers
Posted in: UncategorizedFans have stood by him amid a series of allegations. Now, after the network they have trusted has decided not to do the same, they may turn to alternatives.
Apr
20
Murdoch’s Defiance Over O’Reilly Gives Way to Pragmatism
Posted in: UncategorizedRupert Murdoch prizes loyalty and profits, both of which his former Fox News host brought him in droves, but he has also proved that his hand can be forced.
Apr
20
The Nine and a Half Months That Shook Fox News
Posted in: UncategorizedThe ouster of Bill O’Reilly, the top-rated cable news host, from Fox News caps an extraordinary period of upheaval at the company.
Apr
20
AOL & Twitter sign video content partnership
Posted in: UncategorizedAOL UK and Twitter have inked a deal that will allow brands to run pre-roll ads against AOL’s videos via Twitter’s Amplify platform.
Apr
20
No Longer an Analyst, Phil Simms Joins CBS’s ‘The NFL Today’
Posted in: UncategorizedSimms, a game analyst at the network for two decades, was replaced by Tony Romo and will move to the studio instead.
Apr
20
UKTV profits hit record £91m and 'future-proofs' itself with new Sky deal
Posted in: UncategorizedUKTV has posted an 11% jump in annual profit to a record £91m and claimed it can continue growing its advertising share after striking a new carriage deal with Sky.
Apr
20
Apple to launch Search Ads in the UK
Posted in: UncategorizedDevelopers in the UK, Australia and New Zealand will be able to advertise their apps within Apple’s App Store’s search function from next Tuesday (25 April).
Apr
20
Assista ao trailer de “O Enganado”, novo thriller de Sofia Coppola
Posted in: Uncategorized
Quatro anos depois de seu último filme, Sofia Coppola volta aos cinemas com uma nova adaptação do romance “A Painted Devil”, de Thomas P. Cullinan.
“The Beguiled”, que no Brasil vai se chamar “O Enganado”, conta a história de um soldado da União que é encontrado ferido por um grupo de mulheres defensoras do lado Confederado, durante a Guerra Civil Americana. As coisas, como você já deve imaginar, ficam tensas, sexualmente e psicologicamente falando.
O filme de Coppola é, também, uma refilmagem, já que a história foi adaptada em 1971 pelo diretor Don Siegel. Com Clint Eastwood como protagonista, o filme ganhou no Brasil o título-spoiler de “O Estranho Que No?s Amamos”.
“O Enganado” traz Nicole Kidman, Elle Fanning, Kirsten Dunst e Colin Farrell no elenco. A estreia esta marcada para 30 de junho nos EUA.
Leia também em Diversos
> LEIA MAIS: Assista ao trailer de “O Enganado”, novo thriller de Sofia Coppola
Apr
20
Ruth Sulzberger Holmberg, Newspaper Publisher, Dies at 96
Posted in: UncategorizedA member of the family that controls The New York Times, Mrs. Holmberg challenged racial barriers, political skulduggery and environmental adversaries as publisher of The Chattanooga Times.
Apr
20
Taking Note: Bill O’Reilly and the Upside of Corporate Cowardice
Posted in: UncategorizedCompanies have been pushed in a much more progressive direction, thanks to branding on YouTube and social media.
Apr
20
Airless Bicycle Tires – Bridgestone's Airless Tires Do Not Need to Be Inflated
Posted in: Uncategorized
(TrendHunter.com) Back in 2013, Bridgestone announced a concept for airless tires for cars called ‘Air Free,’ as part of a move towards emission reduction and greater use of sustainable materials. Now,…
Apr
20
VML Makes 6 Senior-Level Appointments
Posted in: UncategorizedVML shored up its senior leadership team with six senior-level appointments.
Julia Hammond and Chris Furse were both promoted to positions as North American executive director, tasked with leading select global clients, new business ventures and expanding current client relationships. Hammond will continue serving as managing director for VML Chicago, while taking on new responsibilities as WPP team leader for Tyson Foods. Furse will continue his leadership role at VML New York, while taking on the global New Balance and Miami Tourism accounts and new business ventures. Hammond and Furse will report to VML president Eric Campbell.
Rosanne Johnson joins VML as executive director, client engagement. She arrives at the agency from Red Fuse Communications, where she has spent nearly five years as global director, digital lead and served as senior strategic digital lead for its global Colgate-Palmolive account. Prior to that she served as a group account director for Ryan Partnership in Wilton, Connecticut, and was senior client lead for digital and relationship marketing efforts for Dove US personal care.
Tomas Gonsorcik was promoted to the newly-created position of managing director, integrated strategy, tasked with overseeing collaboration of the channel, planning, advisory and data & insights teams while delivering integrated marketing strategy solutions for clients while reporting to chief innovation officer Brian Yamada. In the position, which is based in VML’s New York office, he will work closely with chief strategy officer Amy Winger and executive director, channel activation Amy Worley. Gonsorcik joined VML as group director, strategy and innovation in April of 2011.
Jen McDonald was promoted to executive director, client engagement, tasked with client engagement in Kansas City, while also growing agency talent in the office and reporting to chief client officer Chuck Searle. McDonald originally joined VML in September of 2008 as a group account director and served as managing director, client engagement before her most recent promotion and leads the agency’s relationships with Wendy’s and NAPA Auto Parts.
Jason Bass was promoted to McDonald’s former role of managing director, client engagement in Kansas City and will report to McDonald. Bass formerly served as group director, client engagement and has led clients including Wendy’s and Electrolux during his time with the agency.
Apr
20
Zambezi Co-Founder Helps Launch Debut Campaign for Kobe Bryant’s BODYARMOR
Posted in: UncategorizedA couple of years ago, we posted on ECD and co-founder Brian Ford leaving Zambezi after more than 8 years to go his own way.
In case you wondered what he’s been up to, now you know: he’s been freelancing on a bunch of projects, one of which involves some guy named Kobe … you know, the one who helped launch Zambezi in 2006 and left that venture around the same time as Ford. (The agency’s first project was his own website.)
Bryant’s first investment after he retired was sports drink BODYARMOR. He dropped “millions” on the brand, became its #3 shareholder, and ultimately acted as creative director on its first broadcast campaign, which debuts tonight during the playoffs on TNT.
You may have caught the AdAge writeup yesterday. Here’s the spot.
For context, Ford and Bryant have worked together before when he was a copywriter at Wieden+Kennedy and Bryant was a spokesperson for Nike.
You remember “Love Me or Hate Me,” which was in keeping with this spot’s “Kill or Be Killed” theme.
Not only did Bryant direct the ad, he also did the voiceover, picked the composer and came up with the concept behind the tagline. And the athletes featured—Dustin Johnson, Mike Trout, James Harden, Andrew Luck, Anthony Rizzo, Dez Bryant, Richard Sherman, Skylar Diggins and Kristaps Porzingis—are all fellow BODYARMOR investors.
Beyond the ad itself, the campaign will include social and individual clips for each of the athletes. Here’s James Harden discussing hydration.
“I’m grateful to work with BODYARMOR and collaborate with Kobe again,” Ford said today. “BODYARMOR has a strong roster of athlete partners who are all obsessed with their training, and we wanted to capture that in a natural way.”
The big question is whether BODYARMOR can compete with Gatorade. One of its co-founders also launched Vitamin Water, which was acquired by Coca-Cola for several billion dollars before 50 Cent became its number one fanboy.
Does TBWA L.A. need to worry about this new upstart upsetting their biggest client? We have no idea, of course. From a 2014 Grantland review of the beverages: “Gatorade sells a story as well as its product, and the story is its greatest asset.”
Kobe himself is BODYARMOR’s story now.
Apr
20
Wednesday Odds and Ends
Posted in: Uncategorized-London-based agency Brave launched a trailer-style spot promoting Panasonic’s 4K HDR TVs (video above).
-McDonald’s is putting together a team of in-house “storytellers.”
-What can we expect to hear from Maurice Levy tomorrow? Showmanship! But not great numbers.
-Brand safety concerns have caused advertisers to migrate to direct programmatic.
-Campaign wonders “How Snapchat can redeem itself in the eyes of marketers,” while HZDG writer and content strategist Craig Viera thinks the platform is “headed to the social media graveyard.”
-O’Keefe Reinhard & Paul designed the album cover for Illinois rock band The Orwells‘ new album, Terrible Human Beings. “The process of designing an album cover is highly collaborative – like being in a band,” OKRP CCO Matt Reinhard said in a statement.
-Fenway Sports Management expanded its consulting practice with the arrivals of Mathew Bernstein and Courtney Reilly as manager of digital strategy and partnership development and manager of consulting and events, as well as the promotions of Kate Hogan and Shelby Aubin were director and coordinator of consulting and events.
-Adidas apologized for its email to Boston Marathon participants with the subject line “Congrats, you survived the Boston Marathon!”
Apr
20
Easy Taxi transforma multa em corrida grátis
Posted in: Uncategorized
Se você faz algo errado no trânsito e precisa pagar por isso, é muito mais fácil culpar a chamada “indu?stria da multa” do que a si mesmo, certo? Usando essa punição que deixa qualquer motorista p. da vida, a Easy Taxi resolver dar um incentivo para as pessoas deixarem seus carros na garagem.
Sua infração pode ser transformada em créditos ao solicitar um táxi pelo aplicativo. Basta digitar o código de barras da multa, que na mesma hora você recebe um voucher para ser utilizado na próxima corrida. Também dá pra fazer pelo site: tickettoride.com.br
Leia também em Advertising
Campanha de adoção de animais utiliza espaço negativo de maneira poderosa
Volkswagen convida o público a “desachar” opiniões e preconceitos em nova campanha
Samsung instala Galaxy S8 gigante em pontos turísticos para destacar tela infinita
Como contar histórias clássicas em 6 segundos
Concurso dá carro 0 km pra quem conseguir beijá-lo por mais tempo
É possível fazer isso com todas as suas multas, desde que com uma semana de intervalo entre cada pedido de crédito. Bem, se você precisar de mais do que isso, certamente só vai poder andar de táxi mesmo, já que sua carteira de habilitação foi cassada há muito tempo.
A iniciativa só é válida na cidade de São Paulo, e apenas multas leves e médias são consideradas na promoção.
A criação é da JWT, e o desenvolvimento do aplicativo é da Santuário AG.
//CRÉDITOS
Agência: J.Walter Thompson
Cliente: Easy
CCOs: Ricardo John e Rodrigo Grau
ECD: Humberto Fernandez
Direção de Criação: Gustavo Soares
Redator: João Gandara
Diretor de Arte: Diego Viera
Designer: Paula Bustamante
Assistente de Arte: Rafael Falco
Atendimento: Thiago Galdi, Carolina Amaral e Enrico Cavallari
Mídia: João Dabbur e Vinicius Mauro
Head of Production: Marcia Lacaze
Producer: Patricia Mota
Head of Digital Production: Maisa Delgado
Digital Producer: Sergio Costa
Produtora de tecnologia: Santuário AG
Produtora: Vandalo
Diretor: Martin Escriche / Pedro Gomes
Produtor Executivo: Julieta Biasotti
Diretor de Fotografia: Rogerio Che
Diretor de Arte: Debora Pascotto
Atendimento da Produtora: Isabela Vogas / Roberta Palmari
Coordenação de Produção: Marcos Eduardo de Aquino
Pós Produção: Facundo Benedict
Produtora de Audio: Croatia
Producao: Marcio Chavemarin e Rafael Chaves
Locucao: Patricia Coelho
Atendimento: Cani Sahm
Coordenacao: Lara Fratucelli
> LEIA MAIS: Easy Taxi transforma multa em corrida grátis
Apr
20
Books of The Times: In ‘Janesville,’ When the G.M. Plant Closed, Havoc Followed
Posted in: UncategorizedAmy Goldstein chronicles in vivid, sophisticated detail the evisceration of life in a Wisconsin town after the loss of its major employer.
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