Hasta La Creative!

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest, and most sought-after partners.

The competition is stiff. Each year more and more work comes in to be judged and the caliber of entries gets even more impressive. The reward is big. Past winners include Bailey Lauerman; Baldwin&, Via, Rockfish, O’Keefe, Reinhard & Paul and Zulu Alpha Kilo.

The submision site can be found here. A list of last year’s honorees can be found here.

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If the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

What does the nation think about the upcoming election, Deborah Mattinson gets some early reaction.

Heineken-owned Jamaican lager brand Red Stripe selected Ogilvy & Mather as its creative agency, with Ogilvy Miami and Ogilvy Mexico handling the business.

Ogilvy’s first work for the client will be a global marketing campaign across multiple media platforms, including a global music initiative, as Red Stripe aims to increase its export business. Other Ogilvy offices had previously worked with the brand, prior to its 2015 sale to Heineken, while BBDO New York worked on a 2012 U.S. campaign for Red Stripe.

“We chose Ogilvy because they are the best creative advertising agency in the world” Red Stripe head of marketing and innovation Blandine JnPaul said in a statement. “This campaign will be a major step for Red Stripe as it will ground the brand’s positioning in the territory and exemplify what Red Stripe means to its adorers. It will breathe new life to the brand around the world because it is exciting, visual and speaks to the core of what the brand is.”

“We are inspired by the chaotic coolness that Jamaica has to offer and the creative challenge of a project of this size,” added Ogilvy Miami CEO and Ogilvy Latin America CCO Cesar Agost Carreño. “We look forward to showing the world, through this campaign that Jamaica is the only Island that can make the whole world shake.”

Maurice Lvy, the outgoing chairman and CEO of Publicis Groupe, is so keen to stay involved in the company that he has offered to shine the shoes of the management board.

“I’m not totally retiring,” he told analysts at his final earnings presentation in Paris this morning. “I’m not even semi-retiring.”

On June 1, Lvy will hand over the chairman and CEO roles at the agency holding giant to Arthur Sadoun, currently CEO of Publicis Communications, and take on a new role as chairman of Publicis Groupe’s supervisory board.

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-Publicis Italy crafted “The Hello Bench” for Nescafé (video above).

-International consultancy Accenture selected UM as its global media agency of record.

-A lawsuit alleges Bose tracks what users are listening to with the brand’s headphones and sells the information without permission.

-According to a recent study by eMarketer shows that, if trends continue, mobile devices will overtakes TVs as the primary viewing method in a few years.

-Facebook will beat Snapchat because of its scale, no matter what Miranda Kerr says.

-And that’s why Instagram can beat Snapchat at its own game.

-W+K Tokyo launched a campaign for Travel Portland featuring a fuzzy blue mascot named Odnaro-Dude.

–Elisabeth Moss, Rob Lowe and other TV stars look back to their most memorable ad appearances.

April 20, or 4/20 — the unofficial cannabis culture holiday — is here, meaning that plenty of pot jokes will surely fill social media. But weed wisecracks aside, it’s becoming clear that cannabis industry marketing is finally growing up.

As it navigates state-specific regulations and varying degrees of state market maturity, not only is much of the industry dedicated to raising the bar for branding, it is recognizing the need to educate consumers, and cater to demographic groups such as baby boomers or seniors interested in cannabis as a sleep aid, or yoga enthusiasts looking for a mental enhancement to their physical practice.

When Washington’s Mirth Provisions licensed its Drift product — which delivers cannabanoids directly into the bloodstream via an under-the-tongue spray — in Arizona, the distributor there began throwing parties to promote the brand. Mirth and its agency, Sockeye, were less than thrilled. The party vibe was not how they wanted the brand positioned. Mirth is not alone in its efforts to hoist the legal cannabis industry out of its “let’s get wasted” illegal past.

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As buzzwords e jargões são utilizadas no mundo corporativo como muletas da comunicação. Muitas vezes ajudam no processo colaborativo e na sensação de pertencimento de uma equipe. Porém, quando são mal ou excessivamente utilizadas, facilmente perdem o significado ou se transformam numa piada.

No Braincast 226, Carlos Merigo, Cris Dias, Luiz Yassuda e Luiz Hygino narram o maior embate de todos os tempos entre os clichês empresariais e marketeiros: a primeira Copa do Mundo de Buzzwords. Neste torneio épico, o que vale é descobrir qual jargão é mais irritante e merece ser banido de nossos vocabulários. Todo jogo é um clássico, mas quem vai levar a taça é você, caro ouvinte, que decide. Faça o download das chaves e acompanhe em tempo real.

> OUÇA

Download | iTunes | Android | Feed

TORNE-SE UM PATRONO DO BRAINCAST

Patreon: patreon.com/braincast
Apoia-se: apoia.se/braincast

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Críticas, comentários, sugestões para braincast@b9.com.br ou nos comentários desse post.

> Edição: Caio Corraini
> Sound Design: Caco Teixeira
> Arte da Capa: Johnny Brito

> LEIA MAIS: Braincast 226 – Copa do Mundo de Buzzwords

Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential.

While Facebook previewed its creative toolset, what wasn’t as clear is what kinds of AR-related data will be available for marketers.

“We’re making the camera the first augmented reality platform,” Facebook CEO Mark Zuckerberg said at F8, referring to the camera on a phone. The comment was a jab at Snap, which went public after rebranding itself as “a camera company.” To demonstrate the platform, Zuckerberg showed images of people taking selfies with the Nike Run Club app, with the app adding automatically-sized digital headbands and an overlay of runners’ stats.

Continue reading at AdAge.com

(TrendHunter.com) ETH Zurich’s Department of Architecture has recently developed a model for concrete floor slabs that takes inspiration from a very different architectural style. The university’s…