Apr
20
Newport Beach Film Festival: Go Deeper
Posted in: Uncategorized
Apr
20
MRM//McCann Goes Through a Round of Layoffs in Its Salt Lake City Office
Posted in: UncategorizedThis week, the Salt Lake City office of IPG direct marketing agency MRM//McCann went through a round of layoffs due to unspecified business changes.
An agency spokesperson confirmed that the downsizing had occurred but declined to elaborate.
“Yes, our MRM//McCann Salt Lake City office recently made some adjustments in staffing levels and capabilities,” the spokesperson wrote. “Some good people will be leaving us and we are working with them to ensure the smoothest transition possible.”
According to the parties who alerted us to the news, just over 50 employees were affected. The reason for the move is unclear, though one source points to a change in the agency’s relationship with longtime client Sam’s Club. Reps for the retail chain have not yet responded to email queries regarding the account.
The office’s website includes several open job listings, and we do not have any specifics on who will be leaving.
The last major change at McCann’s direct division came about a year ago, when Verizon consolidated its FiOS work with indie shop Rauxa. MRM later parted with its CEO and several other top executives, and it has yet to name a new lead after naming McCann Worldgroup president of diversified agencies Bill Kolb to oversee its 40-plus offices around the world.
Apr
20
Breasts Sing Their Own Praises in Freaky Follow-up to Famous ‘Manboobs’ Ad (SFW-ish)
Posted in: UncategorizedOne of 2016’s surprise ad hits was agency David’s “#ManBoobs4Boobs,” a breast-cancer awareness campaign that cleverly got around social media’s ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for Argentina’s Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last…
Apr
20
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale
Posted in: Uncategorized
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
The most likely approach is the adoption of a “technology” — the term “ad blocker” has baggage among many of the participants in talks on the subject — that would prevent browsers such as Google Chrome or Microsoft Edge from displaying autoplaying video ads with sound, pop-up ads and ads that quickly flash or change colors.
The discussions are taking place among members of the industry’s Coalition for Better Ads, including Google, Microsoft, Procter & Gamble, Unilever, WPP’s ad-buying giant GroupM, Facebook, Thomson Reuters, The Washington Post, the Interactive Advertising Bureau and the Association of National Advertisers, according to Chuck Curran, counsel to the coalition and attorney at Venable LLP.
Apr
20
Bill O’Reilly Payout Could Be as High as $25 Million
Posted in: UncategorizedWith the payment to the dismissed host, 21st Century Fox payouts related to sexual harassment allegations at Fox News now total more than $85 million.
Apr
20
News Analysis: Women Skeptical O’Reilly’s Ouster Will Shift Power Imbalance
Posted in: UncategorizedMany who responded to The Times on Facebook doubted that the firing of Bill O’Reilly heralded a new era for Fox or would encourage more women to report sexual harassment.
Apr
20
Honda and RPA Return to the Old, Reliable ‘White Dude Rapping’ Beat
Posted in: UncategorizedWhat better way to spend the dumbest fake holiday ever than listening to a bro spitting rhymes, yo?
Earlier this week, RPA released a new PSA for longtime client Honda that takes a new approach to an old problem: texting while driving. As you guys know, agencies have released a wide variety of work addressing this serious societal issue, from “Don’t Be a Zombie” to this messed up emoji sculpture by Magnacom Worldwide and, of course, BBDO’s “It Can Wait” for AT&T.
But this one is all about how you need a “Designated Texter” while riding in your fly auto and trying to refresh your FEED.
The little Instagram review moment was fun.
And who hasn’t asked someone else to jump on their response to a group text because they really need to focus on making that left turn ahead without wrecking mom’s ride? Nobody?
This might be the first awkward white people doing hip hop spot we’ve seen since Periscope’s January effort for the Minnesota Lottery. And there’s no better way to get The Kids hyped up on your viral campaign than having the five-oh share it.
Great video @Honda put out for #DistractedDrivingAwarenessMonth. Be a #DesignatedTexter #DontDriveDistracted #JustDrive https://t.co/xAb313bYfY
— Mesquite NV Police (@MesquiteNV_PD) April 19, 2017
Yeah, the second dude isn’t white. But he doesn’t do much rapping, either.
CREDITS
Agency: RPA
Client: Honda
EVP, Chief Creative Officer: Joe Baratelli
SVP Executive Creative Director: Jason Sperling
Creative Director: Fabiano de Queiroz
Creative Director: Mike Van Linda
Art Director: Lexi Rodriguez
Copywriter: Megan Leinfelder
SVP Chief Production Officer: Gary Paticoff
VP Executive Producer: Isadora Chesler
Producer: Angela Pascal
VP Executive Digital Producer: Linda Kim
Associate Digital Producer: Jackie Fuhrman
VP Director of Business Affairs: Maria Del Homme
EVP Management Account Director: Brett Bender
VP Group Account Director: Adam Blankenship
Account Supervisor: Kaelin McGill
Assistant Account Executive: Wynt Curliano
Senior Specialist Digital Strategy: Tyler Sweeney
Music: Walker Music
Executive Producer: Sara Matarazzo
Music Supervisor: Stephanie Pigott
Assistant Producer: Marissa Hernandez
Production Company: Hound Content
Director: Bo Mirosseni
Apr
20
Apple lança série de vídeos em comemoração ao Dia da Terra
Posted in: Uncategorized
Nem sempre empresas de tecnologia e meio ambiente combinam, obviamente pelo fato da geração de resíduos e pelos danos causados ao meio ambiente.
Para tentar mudar um pouco dessa imagem e apresentar algumas das iniciativas sustentáveis a Apple publicou hoje em seu canal no YouTube uma série de vídeos em celebração ao Dia da Terra, que acontece agora dia 22 de abril. Confira um dos vídeos no player acima.
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Com animações levemente irônicas, os vídeos abordam o descarte de resíduos e tecnologias de iluminação e ventilação que são usados no Apple Park, nova sede da companhia. Veja abaixo:
Você pode conferir outros vídeos da série no canal da empresa no YouTube.
> LEIA MAIS: Apple lança série de vídeos em comemoração ao Dia da Terra
Apr
20
Help us create the next issue of Adbusters
Posted in: Uncategorized
Hey all you writers, artists and designers out there,
I am looking for alternatives. Every time I try to jump back into this world, I am disappointed.
How can I go on knowing that every time I engage with the capitalist-corporate machine I am contributing to environmental destruction, war, poverty and suffering? How can I sit back when the only way I can engage with people on the other side of the planet is by exploiting them?
I need a new world that celebrates difference, a world that sees diverse traditions as beautiful manifestations of the human spirit. I need a world that burns borders, that dissolves them by whispering to the person on the other side, “I am with you, I respect you, tell me who you are and we will work together.”
Send me art that defies borders. Send me ideas that respect the differences between us. Show me how musicians, filmmakers, writers, visual artists, dancers, cooks, creators and collaborators are re-imagining this world in the here and now.
Send your most powerful creations to editor@adbusters.org or artdirector@adbusters.org for inclusion in the next issue of Adbusters — no later than April 27.
Let’s build a new world in the shell of the old!
– Kono for the Blackspot Collective
The post Help us create the next issue of Adbusters appeared first on Adbusters | Journal of the mental environment.
Apr
20
With Bill O’Reilly Gone From Fox News, Will Advertisers Return?
Posted in: UncategorizedAdvertisers abandoned Mr. O’Reilly’s show in droves, but few left the network altogether. After his ouster, the advertising outlook may return to normal.
Apr
20
Beyoncé and Louis C.K. Are Among Peabody Winners
Posted in: UncategorizedPrizes were also given to “Atlanta,” “Veep” and “Happy Valley.”
Apr
20
Cheap Chic Tote Bags – Balenciaga's Carry Shopper L is Inspired by IKEA's Classic Tote Bag
Posted in: Uncategorized
(TrendHunter.com) Balenciaga, an haute couture brand based out of Italy, has recently unveiled its Carry Shopper L bag, a tote bag that takes clear inspiration from the crinkly plastic tote bag sold en masse at IKEAs…
Apr
20
GoPro lança sua primeira câmera que filma em 360º
Posted in: Uncategorized
A GoPro anunciou hoje sua primeira câmera de vídeos imersivos, a chamada Fusion. Enquanto a companhia oferecia soluções para vídeos 360º com uma cage chamada Omni, que consistia em um aparato para se conectar 6 GoPros ao mesmo tempo, a nova criação da empresa é muito mais compacta e também é compatível com os acessórios já existentes.
As informações detalhadas da câmera ainda não foram expostas, mas já sabemos que a mesma gravará em 5.2K, um pouco maior que o normal 4K. Quando falamos de vídeos 360º, quanto mais absurda a resolução seja, melhor, já que a área de cobertura da imagem é muito mais abrangente que um vídeo tradicional.
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A alta resolução também proporcionará que o usuário extraia vídeos regulares em alta resolução das filmagens esféricas, assim tornando-as muito mais versáteis e flexíveis. Essa função pode ser o diferencial em um mercado crescente de câmeras 360º. O produto está entrando em fase de testes com alguns produtores de conteúdo e deve chegar ao consumidor até o final de 2017.
> LEIA MAIS: GoPro lança sua primeira câmera que filma em 360º
Apr
20
The CEO of WPP China Is Stepping Down to Run Her Own Startup Incubator
Posted in: Uncategorized
Bessie Lee, the CEO of WPP China, is resigning to focus full-time on a company she founded, a startup incubator and early-stage venture fund investing in areas like mobile advertising, big data, analytics and social media.
Lee founded China-based Withinlink in 2015 and has been splitting her time 60-40 between WPP and her entrepreneurial project. Withinlink recently closed an inaugural fund of 55 million yuan (about $8 million), with investors including media executives, wealthy individuals and government bodies.
WPP said Patrick Xu, the current CEO of GroupM China and a former marketer with Mondelez, P&G and Danone China, will add the WPP CEO job to his role starting May 2, after Lee’s departure. WPP also has a China country chairman, veteran adman TB Song.
Apr
20
New Prince Songs Blocked by Judge, for Now
Posted in: UncategorizedA lawsuit by the singer’s estate has halted the release of a new six-song EP.
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