Hasta La Creative!

Após vencer Grand Prix for Good em Cannes Lions no passado, com o hit viral “#ManBoobs4Boobs”, a ONG argentina MACMA volta com uma nova campanha bem humorada para conscientizar sobre o câncer de mama.

Mais uma vez, a agência David aborda a censura dos seios femininos nas redes sociais, substituindo os mamilos por bocas que cantam – “Todos amam las tetas” – para celebrar essa importante parte do corpo e a importância de examina-los regularmente.

A produção é da Landia. Acima você vê a versão original, em espanhol, e abaixo em inglês:

> LEIA MAIS: Seios cantores driblam a censura das redes sociais em campanha contra câncer de mama

If you’re casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter’s otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer’s hands are, as he puts it, “not normal in terms of size and flexibility,” which he then demonstrates by clasping them in front of him before bending his fingers back 90 degrees.

Carter’s manipulation of his digits is at once mesmerizing and not just a little bit gross, and the GroupM buyers and Fox Sports suits seated closest to the broadcaster in this third-floor conference room are quietly “ooh-ing” (or is it “eww-ing”?) and “aah-ing” as he goes through his routine.

“Over the course of my life playing football, wide receiver coaches taught me that flexibility and dexterity in my hands were very, very important,” Carter says, as he seemingly unhinges his thumb from its socket like a python loosening its jaw before swallowing a baby hippo. “My thumb is down here because it got in the way of catching the football. I had to stretch all these ligaments and tendons out so that I could do something special. Because there’s nothing worse than a big ol’ guy with big ol’ hands for no reason.”

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Talvez você já tenha sido alvo ou ao menos presenciado os comentários que toda mãe faz no Facebook dos filhos, principalmente em fotos/selfies.

A vergonha que geralmente isso causa foi tema de um vídeo especial de Dia das Mães que a Samsung produziu e divulgou ontem nas redes sociais. Confira no player acima.

No vídeo vemos três personagens contarem um pouco de como eles reagem quando suas mães comentam atividades no Facebook, sobre o constrangimento e a “exposição” de fotos ainda de quando eram crianças.

Tudo muda quando as mães surpreendem os filhos e aparecem para contar um pouco do outro lado da história, mostrando o amor e carinho envolvido.

A Purple Cow foi a agência responsável pelo desenvolvimento do material.

> LEIA MAIS: Samsung prova que comentário de mãe nas redes sociais é a mais pura verdade

Mazda North American Operations (MNAO) appointed Dino Bernacchi to the newly-created position of chief marketing officer for U.S. operations, effective May 1.

In the role, Bernacchi will be based out of the company’s Irvine, California headquarters and report to MNAO president, CEO and global CMO Masahiro Moro. Bernacchi will be responsible for overseeing Mazda’s brand communications in the U.S., “examining every touch point that affects a customer’s interaction with Mazda, from the earliest discovery phase of new-car shopping, through the research and purchase, to ownership and ultimately through to repurchase, and developing an overarching strategy to deliver clear, precise, consistent messages that support the Mazda Premium brand vision,” according to a press release.

Vice president, marketing Russell Wager will continue overseeing external communications and report to Bernacchi.

“The need to hone our company’s focus as a provider of exceptional customer experiences at every touchpoint with our brand, through our communications, with our vehicles and handled by our network of Mazda dealerships, has never been more clear,” Moro said in a statement.

“As customer tastes and expectations change, and Mazda moves itself to a new, more premium, position in the industry, it is critical that Mazda be laser-focused in our approach to how we tell our proud brand story at every touchpoint in the customer’s journey with us,” he added. “Dino’s leadership experience in doing exactly that in the past is why he is perfectly suited for this role at Mazda.”

Bernacchi arrives at Mazda with over 23 years of marketing communications experience, most recently serving as director of U.S. marketing for Harley-Davidson Motor Company. His previous experience includes stints at General Motors and Campbell Ewald, where he helped manage the Chevy business.

WPP’s Garage Team Mazda has handled U.S. advertising duties for the brand since 2010. The agency recently welcomed Erich Funke as chief creative officer, following the departure of former CCO Harvey Marco, who led the unit since its 2010 inception, last fall.

Bill O’Reilly’s name was effectively wiped from Fox News on Wednesday night, with the show he anchored for two decades, “The O’Reilly Factor,” renamed simply “The Factor.” While the cable news behemoth has taken steps to distance itself from O’Reilly, however, advertisers that fled the show this month after The New York Times reported on sexual harrassment allegations against him are so far remaining quiet about whether things will return to business as usual now that his exit is official.

Wednesday’s episode of the show, anchored by Dana Perino, had the lightest ad load to date since the April 1 Times report, excluding a shortened episode on April 6 when the show was interrupted by breaking news of the U.S. missile strike against Syria, according to iSpot. Wednesday’s broadcast had nine sponsors and eight and a half minutes of commercial time. It was mostly filled with direct response advertisers like My Pillow and Turbo Scrub, along with gold company Rosland Capital, which has stuck by the show amid the allegations against O’Reilly. Life insurance companies FastLife and Coventry Direct and 15-second spots for Sandals Resorts and Gravely lawn mowers also appeared.

Prior to the New York Times report, which revealed that Mr. O’Reilly and Fox News paid $13 million to five women to settle sexual harassment allegations, “The O’Reilly Factor” had anywhere from 40 to 50 advertisers airing commercials on any given night, according to iSpot.

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