Hasta La Creative!

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, April 20:

In today’s media scan, a real late-night talk show host invites a former fake late-night talk show host (with an eerie resemblance) to eulogize the career of the real prime-time talk show host who inspired the real late-night talk show host to create the fake late-night talk show host in the first place. And, oh, a real news organization says it figured out which Russian political organization masterminded the creation of fake news to help tilt the U.S. presidential election toward Donald Trump — but a fake Russian news organization says this latest real news about the fake news is … fake news. Got all that? Anyway, let’s get started …

1. Hey, nice headline, Quartz! “Here are the 35 million reasons Bill O’Reilly was fired.”

Continue reading at AdAge.com

Executive Creative Director and Partner Ian Reichenthal Leaves Barton F. Graf

VaynerMedia Original Hustler Steve Campbell Leaves for the Blog Life

The Most Interesting Man ‘Spices Things Up’ in Havas’ Cinco de Mayo Effort for Dos Equis

Honda and RPA Return to the Old, Reliable ‘White Dude Rapping’ Beat

Pair of Associate Creative Directors Join We Are Unlimited

Dr. David Dao’s deboarding from United Express Flight 3411 caught the world’s attention. The incident, an extreme outcome of the common practice of overbooking, has highlighted the declining customer experience of air travel. As airlines consolidate and race to the bottom on prices, air travel will increasingly be judged by its lows, rather than its highs.

Industry economics mean overbooking isn’t going away, but the field is open for improvement and innovation. The current best practice of offering vouchers in return for giving up a seat is due for an overhaul. Creative airline brands can turn these moments of friction into opportunities — and create true loyalty.

Here are three ways airlines can start rebuilding their relationships with flyers, starting from one of the lowest points of the passenger experience: Oversold flights.

Continue reading at AdAge.com

The lawsuit filed by Erin Johnson against now-former JWT CEO Gustavo Martinez more than a year ago moved forward this week after a judge denied WPP’s attempts to get the case dismissed and the accused parties officially disputed everything that hasn’t already been proven with video recordings or independent reports.

This week saw the introduction of several court documents that didn’t dramatically alter the state of the case but did indicate that it will indeed be going to trial. Eventually.

On Monday, Johnson’s lawyers submitted a letter to the judge regarding a key witness: Bettina Plevan, a partner at the firm (Proskauer) that WPP hired to conduct an independent investigation of JWT after Johnson’s accusations first went live—and more than a month after she claims to have alerted agency leadership of her plans to file suit.

In the letter, they essentially claim that WPP’s legal team has used various techniques to repeatedly delay the depositions of Plevan and another, unnamed party identified as “a law school professor,” with the holding company calling these depositions and related documents “irrelevant” despite the fact that it issued a press release upon hiring Proskauer to look into Johnson’s claims.

Here’s one key quote from the judge during a December discussion with lawyers from both sides: “I see from this that you really have not had settlement discussions as of yet and that you have a preference for a settlement conference before Magistrate Judge Francis, which is fine.”

This week, District Judge J. Paul Oatken officially moved the discovery dispute over to Judge Francis.

Here’s one example of the disputes: Gustavo Martinez’s lawyers asked for a 90 day extension of “the deadline to complete fact discovery,” and the Johnson team replied by accusing the other side’s two legal teams of “[failing] to comply with basic discovery obligations” such as clarifying which related documents are “privileged” and which are not. What is it, exactly, that Martinez and his lawyers need more time to find? That’s not at all clear.

In yet another letter, Davis & Gilbert, the firm representing WPP and JWT, states that they can’t release the “many confidential documents” presumably related to the Proskauer investigation without a protective order—which they then claim Johnson’s lawyers have yet to provide.

On the most basic level, Johnson’s team is telling the judge that they are quite ready to proceed with deposing witnesses and move toward the trial phase. And they also accuse both opposing firms of using a classic delay, delay, delay strategy in the (assumed?) hope that this will ensure a more favorable resolution for the holding company. Meanwhile, no one appears to have started discussing a potential settlement … and, as many people have told us since this sordid saga began, Sir Martin never settles.

This means a full trial is quite likely, if not inevitable. And quite a few current and former JWT employees will be called to testify.

Here’s one interesting tidbit. During the December hearing, Howard Rubin of Davis & Gilbert stated that “things have improved” at the JWT’s New York office since last November, when Johnson went back to work and her lawyers almost immediately submitted a letter claiming that JWT leadership had engaged in “retaliatory behavior” and pressured her to resign.

“I know she is having a meeting in January to talk about planning the global strategy for the company, which, I think, again, seems like she and the CEO [Tamara Ingram] are getting a long better than maybe when first letters were written.”

The two individuals mentioned in this week’s letters were scheduled to give their depositions today and yesterday, so expect more such drip-drip developments over the next month leading up to Martinez’s discovery deadline of May 26.

Os apresentadores deste podcast estão viajando no momento. Mas como não querem deixar duas semanas sem conteúdo, Rafael Silva e Rodrigo Gonzalez gravaram dois episódios especiais para irem ao ar durante esse intervalo.

Esse é o primeiro deles, onde os dois apresentadores tiram uma licença poética para falar da tecnologia como se fosse ontem. Ou muito mais que ontem. Mais precisamente, no final de 2001. Então transporte-se para esse tempo maravilhoso da internet discada e…

? OUÇA

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> Edição e Sound Design: Pedro Vasconcelos
> Arte: Diego Girotto
> Capa: Matheus Cristovam

> LEIA MAIS: Tecnicalidade 038 – Especial: De volta para o passado