Hasta La Creative!

A judge ruled that prosecutors may present evidence at Bill Cosby’s trial that he procured quaaludes to give to women in pursuit of sex.

Para promover a exibição da série “The Young Pope”, de Paolo Sorrentino, a Fox instalou um peça de mobiliário urbano que solta fumaça branca.

Com criação da Z+, o painel, que simula a chaminé do conclave, está em Ipanema, no Rio de Janeiro.

“The Young Pope” é uma produção da HBO, que estreia no Brasil exclusivamente no canal FOX Premium 1 no sábado, 29 de abril, às 22 horas.

A série, estrelada por Jude Law, conta a história de Pío XIII, o primeiro pontífice americano e o mais jovem na história. Após a exibição na TV, todos os episódios estarão disponíveis para streaming no aplicativo da Fox.

> LEIA MAIS: Painel solta fumaça branca para divulgar série “The Young Pope”

The VIA Agency of Portland, Maine is on something of a roll, most recently beating out Droga5 for the L.L. Bean business and winning a review for anti-snoring strip Theravent.

Its most recent campaign, however, was for longtime client Three Olives Vodka under the tagline “Find Otherness.” The work includes several spots focusing on different creative personalities.

Here’s the opener with a soundtrack from 2004’s hottest band, Go! Team.

Next we have Van Orton Design, a group consisting of twin brothers from Italy who would really rather not show you their faces on camera.

The campaign keeps going with more people who “believe a playful spirit of eccentricity makes life more exciting” and “cast boring to the wind.”

Who doesn’t miss record of the month clubs?

We’ve never really had a vinyl fetish, but dude has a good point. Spotify is great and all, but we don’t really think about full albums anymore, because why bother?

The campaign is really all about highlighting the company’s different flavors.

“‘Find Otherness’ reflects the fun and quirky spirit inherent in Three Olives, and is a departure from the overly serious, nightlife imagery traditionally associated with vodka advertising,” said group brand director Erin Chin, emphasizing the “more than 20 unique flavors” and its desire to appeal to those “who appreciate the excitement that comes from embracing new perspectives.”

For example, there’s painter and designer Ron Bass.

Finally, the company is working with Grammy-nominated singer Halsey “on the road to the most anticipated music festival of the year in Indio, California.” (We think they mean Coachella.)

Her segment isn’t really an ad, but here it is anyway.

Here’s what VIA CD Ken Matsubara had to say about it:

“The creative concept for ‘Find Otherness’ boldly, but inclusively, celebrates individuality. For our work we chose artists who have a unique point of view on fashion, music, art and other media. They were also asked to participate based on their talent and passion, not the size of their following, because that’s how you get ideas that are both unique and universal. Three Olives isn’t only about setting trends, but also about sharing them.”

This is all leading up to a summer event in which the brand will release two new flavors and another spot starring “fine-art-bodypainter Johannes Stötter.”

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, both Zillow and Edible Arrangements serve up mom-themed ads leading up to Mother’s Day — and both of them feature sons impressing their mothers. And Coca-Cola has a message for us: “Summer’s here. Names are back” — i.e., its bottles labeled with specific names are back in stores — and a little story about a flirtatious meeting between Alex and … Alex.

Continue reading at AdAge.com

Sir Martin Sorrell makes a lot of money. You know this. Everybody knows this.

As The Wall Street Journal noted back in 2014, he makes considerably more than all the other holding company CEOs when bonuses, stock options, etc. are considered. And that was the year before he pulled in a whopping $99 million (the vast majority of which was, again, not his base salary).

This time, however, WPP investors have had enough.

This morning Bloomberg reported that the company has moved to limit his overall compensation for 2017 to a mere $19 million, a 22 percent reduction. (These numbers are convoluted because of share price appreciation plans that boosted his overall take in 2015 and 2016 to approximately $99 million and $62 million, making him the highest-paid executive in England.)

In yesterday’s earnings report, non-executive director Sir John Hood said that the move was intended to placate shareholders, 1/3 of whom voted to reduce Sorrell’s total pay package last year.

Last summer, WPP made headlines yet again by approving the nearly $100 million bundle. At that time, Hood countered, “while the value of Sir Martin Sorrell’s award is very large, it was the result of an outstanding set of returns to share owners.” In 2016, Sorrell defended his pay in an interview with CNBC, saying: “Over that 31 years [that I’ve been with WPP], we’ve gone from £1 million capitalization to £21 billion… I make no apologies for the success of that business…over that period of time I’ve not sold any shares.” CNN estimated that, because of the aforementioned bonus program, Sorrell was making 1,444 times as much as the average WPP employee.

Now, assuming the mean salary remains at $62,326, he makes only 336 times as much as that lowly account manager. But that’s before considering the share price appreciation plan.

Today AdAge also reports that WPP insiders have been told to limit agency expenses … and yes, that includes Cannes.

But don’t get mad at Martin. He’s still not nearly as rich as Mark Zuckerberg or the soon-to-be richest man ever, Jeff Bezos. And he has a young one to support.