Facebook has announced new tools to combat the spread of “revenge porn” images being spread on its social network in a further effort to address online privacy concerns.
McDonald’s chief marketing officer Deborah Wahl (pictured) is leaving the company, replaced in her role by Morgan Flatley.
As you may recall, McDonald’s launched a creative review almost a year ago, which included unusual financial demands that led WPP to drop out of the review last May. That review concluded in late August with the selection of DDB, leading holding company Omnicom to create its dedicated We Are Unlimited unit. We Are Unlimited released its first work for the client, “There’s a Big Mac for That,” back in January.
Flatley joins McDonald’s from PepsiCo, where she has spent the past three years as CMO for Pepsi’s Gatorade and Propel brands. She originally arrived at Pepsi as assistant marketing manager on Brand Pepsi in September of 2004, following three years in account management with Saatchi & Saatchi.
Wahl has served as McDonald’s CMO since March of 2014, following four and a half years as CMO for PulteGroup and nearly a year and a half in the role for Chrysler. She has also served in marketing leadership roles for Toyota and Ford.
Wahl’s exit is part of a larger marketing leadership transition that also includes Linda VanGosen replacing Lance Richards as vice president, menu strategy and Farhan Siddiqi replacing Julia Vander Ploeg as vice president, digital for the U.S.
Congratulations to everyone…we finally did it.
For one brief, glorious, truly amazing moment last night, every single person on The Internets was talking about advertising. And one ad in particular, even!
Is this actually the worst ad of all time? https://t.co/YJfwvBUF5C pic.twitter.com/LGEB4mRtkf
— Wieden+Kennedy (@W2Optimism) April 5, 2017
That was a bold rhetorical question, Wieden+Kennedy London. The Independent really got into it with the scene-by-scene breakdown. Key phrase: “I hate it deeply.” So did we all!
It was, like, sooooo many people, you guys! Who would have thought that the ad industry could somehow unite all Those Who Are Supposed to Hate Each Other??
“this is the most racist fucking video i’ve ever seen” – @Cernovich (actual quote)
nice job, @pepsi
— drew olanoff (@yoda) April 4, 2017
Muslims own Pepsi Cola now so what did U expect Their as just shows corruption of Left agenda #BoycottPepsi #UnAmerican #BoycottPepsiAds
— RedNckDEPLORABLLINDA (@RoseDru63) April 5, 2017
“Now just wait one second officers.
I have a Pepsi.” pic.twitter.com/NW0sddKOOI
— Philip Lewis (@Phil_Lewis_) April 5, 2017
Well shit, we should probably watch the damn thing after all that, right?
Wow. That was…a YouTube video with 3,000 upvotes and 22,000 downvotes. The engagement numbers already have us all giddy.
For those keeping score at home, our favorite part was the moment when the cop looks at the Pepsi can like, “what are YOU doing here, and what the hell do you want me to do with this?”
The Pepsi team had such a great night that they were in a bit of a hurry to rush out statements explaining what that mess was supposed to be all about.
Here’s a statement I just got from Pepsi about their Kendall Jenner joins the resistance ad (story coming shortly on @Adweek dot com): pic.twitter.com/XIKDypVpvb
— kristina monllos (@kristinamonllos) April 5, 2017
Some people are telling us that the negative attention is a good thing. Like, when was the last time you heard people talking about Pepsi without adding the words “halftime show?”
OK, but…no. And also, wouldn’t that argument also imply that advertising doesn’t really matter unless it gets lots of (awful) press because that’s the only way people will really talk about it in the first place?
Now the inevitable question: who made it? Here’s pitchman Brad Jakeman, who had a whole lot to say about agencies increasing their diversity numbers back in 2015.
Jakeman later deleted this one after people ganged up on him and noted that the tagged the wrong Kendall, but the key info here is that Pepsi’s in-house agency, The Creators League, did the work.
(He later thanked the star properly.)
We’re equally honored to have you @KendallJenner. Thank you for everything. https://t.co/4owmaytkXM
— BradJakeman (@BradJakeman) April 4, 2017
The League got launched way back in the halcyon days of 2014 to make Pepsi “a little more like Red Bull.” It was described at the time as “pushing the boundaries for content creation and monetization and distribution” and former Pepsi CMO Frank Cooper III said this about its “branded entertainment” product: “For the most part they don’t’ really care that it’s delivered by a brand. It must be entertainment first.”
As you can probably guess, Cooper was long gone before this ad.
Just under a year ago, Creators became a physical space in SoHo, because “PepsiCo envisions selling enough unbranded content to cover the costs of creating ad content that does fuel product sales.” Digiday later took a deep dive into an organization that had “about 10-15 fulltime staffers.” Back then it was mostly handling post-production work, but its role obviously expanded—and now it’s cool with Mary J. Blige.
Unfortunately, you guys will not get a list of people to hate on. Here’s the press release, which includes no credits.
What a cultural moment this was.
For posterity, let’s remember those fleeting seconds before the backlash hit, when People magazine compared Jenner to Cindy Crawford and the always-reliable Daily Mail praised her “natural, glossy cropped ‘do.”
Our question for the agencies getting all self-righteous about this big doo doo bomb: would you do better? And have you done worse?
We personally can’t wait to see Pepsi’s in-house social media brand work after all this.
Havas Group said it is teaming up with a big Chinese ad agency company to launch a joint venture to benefit their clients and help local brands expand internationally.
Havas’ partner in the deal is Guangdong Advertising Group Co., often called GIMC, which has about 4,500 employees and over 110 agencies that work across the spectrum of advertising. Their joint venture, called Havas GIMC Advertising Co., has starting capital of 30 million yuan, or nearly $4.4 million. France-based Havas Group will hold 51% of the integrated creative and media joint venture, which will open in Shanghai at first, with offices coming later in Beijing and Guangzhou.
The deal is a “win-win for both parties,” said Andrew Kefford, Results International’s regional managing partner for Asia Pacific, the Middle East and North Africa. He said it’s “good for Havas’ existing global clients, and I assume GIMC will have many larger domestic clients which have aspirations outside the mainland.”
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, April 5:
Last night on CBS’s “The Late Show,” Stephen Colbert’s guest Louis C.K. called President Trump “a gross, crook, dirty, rotten, lying sack of [bleep].” For the record, The Los Angeles Times has said basically the same thing this week in its multi-day anti-Trump editorial series (see No. 6, below). I was just almost going to say the paper’s editorial board was slightly nicer about it — but you know what? Not really! Anyway, let’s get started …
1. This, from Laura Litvan of Bloomberg Politics, is helpful: “Here’s What Will Happen When the Senate Goes ‘Nuclear’ to Confirm Gorsuch.”
Listeners downloaded episodes 16 million times in the podcast’s first week of release, a total the first season of ‘Serial’ needed eight weeks to reach.
Adblock Plus parent Eyeo is buying Flattr, the micropayents service created by Pirate Bay founder Peter Sunde, as the ad-blocking service looks to revolutionise the way customers pay for online content.
-Don’t Panic launched a PSA campaign for the U.K.’s National Autistic Society (video above).
-Pepsi is facing some harsh backlash on social media for its “Live For Now Moments” anthem ad starring Kendall Jenner. Maybe they’ll hire an agency next time?
-Chef Eddie Huang is not your typical underwear model in Los Angeles agency Where It’s Greater’s campaign for MeUndies.
-Domino’s selected VCCP as its lead creative and strategic agency for the U.K. and Ireland, following a review. Incumbent Iris will continue to handle digital for the brand.
-Comedian Paul F. Tompkins has a take on mcgarrybowen’s latest.
-Circus Maximus wants to “brand the anti-Trump movement.”
-A social media reach report by D’Marie Analytics found that Beyoncé is the most valuable celebrity on social media, estimating a single post from Bey is worth over a million bucks.
–Payless ShoeSource filed for Chapter 11 bankruptcy yesterday, will close 400 stores in the U.S. and Puerto Rico.
Pepsi is taking some heat on social media and across the internet for its new ad that shows supermodel/reality TV star Kendall Jenner walking off a modeling shoot to join a nondescript peace march. Some critics are accusing the brand of making light of political protests.
A lot of the backlash is over a scene in which Ms. Jenner is shown handing a policeman a can of Pepsi. This is how Elle magazine put it:
The commercial co-opts protest as something new and trendy (We’re woke too! Resistance is lit! Buy Pepsi!), rather than a dangerous necessity. This scene, which invokes a now iconic photo of Black Lives Matter protester Ieshia Evans being arrested in front of police line in Baton Rougebut instead places a white, rich, supermodel in the focus, feels particularly egregious.
Pepsi is absorbing a barrage of critcism over its new ad showing Kendall Jenner being drawn into a generic peace protest and handing a cop a soda, echoing iconic images from real protests in the process.
Unilever’s Dove and Dove Men+Care are proud parents of Baby Dove, the brand’s first major category extension since launch of the aforementioned men’s line seven years ago. The new line of baby washes, lotions and wipes kicks off with a digital video today to be followed by a broader digital, TV and #RealMoms social campaign.
Baby Dove arrives just as the category leader, the Johnson’s Baby brand, copes with declining sales and negative publicity from lawsuits claiming its baby powder is responsible for ovarian cancer in some women — something the company vigorously denies. It also comes after Unilever appears to have walked away from a reported interest in acquiring an upstart that rattled the category in recent years, Honest Co., which is now apparently off the market after hiring a new CEO. Both companies declined to comment on that.
Big brand extensions into baby bath products have been slow going in the past, even from brands with a close connection to the category. Kimberly-Clark Corp.’s Huggies discontinued its foray into bath products, and Procter & Gamble Co. sold Kandoo, an offshoot of its giant Pampers brand, to orphan-brand marketer Nehemiah Manufacturing in recent years.
There has never been a reasonable expectation of online privacy, and there never will be. Regardless of what you may have recently heard about joint resolutions or nullifications, nothing has changed. Internet service providers have always had the right to use your data as they see fit, within a few Federal Trade Commission and Federal Communications Commission parameters. This has not changed. Nor has anything changed with respect to FANG (Facebook, Amazon, Netflix and Google). These companies have always had the right to use your data as they see fit — with a few privacy policy exceptions and within the few aforementioned FTC and FCC parameters.
So regarding online privacy, for all practical purposes, absolutely nothing has changed.
What about the new rule?
Enquanto algumas marcas de calçados veem no futuro tênis que se amarram sozinhos, impressos em 3d, ou com leds, a Reebok mostrou que caminha numa estrada diferente. A empresa desenvolveu um par de calçados recicláveis, feitos totalmente de algodão e milho. Veja no vídeo acima. Os tênis literalmente poderão servir como adubo após desgastados. A […]
> LEIA MAIS: Reebok planeja lançar este ano tênis feitos totalmente de plantas
After cutting nearly half its agencies and around 30% of its creative and production fees, Procter & Gamble Co. isn’t finished yet. But in a speech to the 4A’s Transformation conference in Los Angeles on Tuesday, Chief Brand Officer Marc Pritchard said the onus will be on P&G to fix its own problems too and even focus on restoring agency profitability.
The speech was part of a trilogy that started with Interactive Advertising Bureau and Association of National Advertisers conferences in January and March respectively. Those focused primarily on problems with digital media. He didn’t delve as deeply into that subject this time, though he did, without naming names, weigh in on the brand-safety crisis afflicting Google in recent weeks.
There, he returned to his theme of “head fakes” from digital media players that was the focus of his March ANA speech. “Here’s the head fake you might get: ‘But you’ve only had a couple thousand impressions served on objectionable content.’ Response: ‘That’s a couple thousand too many.’ We have a zero-tolerance standard when it comes to brand safety,” Mr. Pritchard said on Tuesday. “Our brands are protected in other forms of media.”
JAB Holding Co. agreed to buy Panera Bread Co. for about $7.5 billion, adding a fast-growing U.S. bakery chain to a food empire that spans coffee, bagels and doughnuts.
Panera investors will receive $315 per share in cash, the companies said in a statement Wednesday. That’s 20T higher than the closing price on March 31, the last trading day before Bloomberg reported Panera was considering a sale after receiving interest.
The agreement includes assumption of $340 million in debt. Panera shares rose as much as 13% to $310 in pre-market trading.
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As CNN continues its push into new digital businesses, it is debuting a digital travel site on Wednesday based on Anthony Bourdain’s TV show.
The cable news behemoth is partnering with Roads & Kingdoms, a publication that focuses on food, travel, politics and culture, for Explore Parts Unknown, a stand-alone digital brand that will feature original series, travel guides and other content focused on Mr. Bourdain and his travels.
With a hotly contested election looming, the country’s most famous scholar of Islam finds himself at the center of a tense debate over assimilation, extremism and what it means to be French.
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