Zambezi is closing tomorrow to observe A Day Without A Woman

If you go to Zambezi’s home page tomorrow you’ll find the above notice. That’s right, for International Women’s Day, L.A.-based agency Zambezi will be closed. Here’s the initial message that went out to staff on Friday:

Our company will be closed Wednesday, March 8th. In support of A Day Without A Woman, a movement to highlight the impact that women have on our society, Zambezi will be closed.
The movement has asked businesses to stand with women by giving them a day off to participate in solidarity. Instead of just allowing women to have the day off to engage in this effort, we are extending this to the entire company. Men and women need to be united to support this effort together.

Good for them.

I wonder if they’re actually closed, or “closed,” as in “work from home.” I mean, we are talking about advertising, aren’t we.

Adland: 

Adland without a woman #WomensDay2017 – won't happen.

As you may have noticed, companies and ad agencies like Zambezi are shutting down for A Day Without Women. Women’s websites, some of them launched by the VC funding handed to men by other men, are taking the day off because the editorial staff are mainly women. Both Bustle and its sister site, Romper, have published posts tonight explaining why there will be no posts tomorrow. Editor in chief Kate Ward writes: “Without our editorial team, which is 97 percent female, we would be unable to produce a site that aims to provide support and a megaphone for women to express how they’re feeling about the world.”

Much to peoples’ relief, Jezebel won’t tear an irrelevant hole into someone’s ad campaign tomorrow, calling it sexist as per their MO either, as they strike in support for women. Wait, correction – the two male reporters of Jezebel will write posts while the female reporters stay home.

MTV are at least adding a little creativity to the day: they’re turning their logo upside down, making the Mtv a Wtv. Let’s be honest: it hasn’t been a channel for music for decades now. I doubt anyone will notice. Since women hold the social media positions, most of their channels will be silent tomorrow.

With all of these people taking a day off, you might be asking–why aren’t I? Those who know me know that I’m egalitarian and logical. The photo at the top of this post shows how I literally built the machines that this website runs on, because if you can’t get it done right by others you just have to do it yourself. I’m sure I can get people at Rackspace or Memset to vouch for the fact that I do fix things myself a lot. And fascinatingly enough, I didn’t need a STEM degree. Either way, I will not be ignored when I have spent this many years building the worlds largest super bowl commercials archive and historical resource for advertising geeks.

The real reason I’m not taking the day off, or making Adland silent, is because we have a motto here: Everyone gets their work critiqued on equal grounds. Man or woman, friend or foe. Good or bad. All that matters is the work produced, and the people who make that work happen. So while the rest of the world goes dark and hides women away, we suggest you check out out interviews with women like Anne-Cécile Tauleigne, Antoaneta Metchanova, Esther Clerehan, Laura Jordan Bambach, Dena Walker, Kim Rushton, Jill Spradley, Sunset Sealy, Jane Goldman, and watch tens of thousands of commercials in our archive that women made vital contributions to. Instead of pretending there’s A Day Without Women, do this woman a favour: take the time to read what women are up to in this industry. Despite what you’ve heard, there are many of them. And the most talented ones are doing more than just holding conferences. Maybe when the volume of the BS is turned down to zero tomorrow, people will finally realize this.

And if you haven’t yet already, check out our latest article Syncsmith partners with shesaid.so to commission an all female playlist, celebrating some of the most cutting edge female musicians out there. And download a the free mix courtesy of Kayla Painter. I’ve been grooving to it all night.

The truth is that Adland without a woman, wouldn’t exist. Because none of us would exist, if it weren’t for our mothers before us.

Syncsmith partners with shesaid.so to commission all female playlist

So far, the crop of International Women’s Day-themed ads we’ve received have leaned heavily toward activism, and have largely stayed away from being celebratory. Instead, they’ve focused solely on issues. Whether it’s depicting women with the constant weight of the world on her shoulders, or a woman who can’t get a word out without being interrupted The Cause™ seems harder than ever. There have been one or two brands that have made a positive message. Like Brawny’s Strength Has No Gender. But without the donation to STEM attached, it still seems like a virtue signal and not much else. So it really is refreshing to see something different for International Women’s Day: Namely, an initiative that chooses to focuses on individual women, highlighting their extraordinary talents.

To celebrate International Women’s Day, Bristol-based Syncsmith and London/LA collective shesaid.so have collaborated to curate a selection of 20 compositions from international female artists that are at the very forefront of experimental and cinematic level composition. From the radiophonic workshops of Delia Derbyshire to Mica Levi’s Oscar-nominated score for Jackie, you could say we’re in a zeitgeist for female composers. It’s about time the spotlight was shined brighter on them. This mix is just one step towards highlighting the impact women are making in music. Sequenced by Bristol’s Kayla Painter, this continuous mix flows seamlessly from female artist to female artist, drawing influences from anamorphic to the ethereal. I took a quick listen before posting this article, and it’s fantastic. You can snag the hour and thirty minute mix for free right here. It’s the perfect ambient soundtrack to a leisurely evening.

Here’s the track list

1. Initial – E-Saggila [Opal Tapes]
2. Closed Circuit – Kaitlyn Aurelia Smith & Suzanne Ciani [RVNG Intl]
3. Before I Started To Dance – Lisa Li-Lund [Versatile Recordings]
4. Assisting God – E-Saggila [Opal Tapes]
5. Adera – Aïsha Devi [Houndstooth]
6. Spring Ballade – Anastasia Kristensen [Nous Disques]
7. Uchi’s House – rRoxymore [Don’t Be Afraid]
8. Face A – Beatrice Dillon [Where To Now?]
9. Slight Drift – Nadia Khan [Where To Now?]
10. About Finding The Right Balance – rRoxymore [Don’t Be Afraid]
11. Olympic Mess – Helm (Beatrice Dillon Remix) [PAN]
12. ASP – Alis [Opal Tapes]
13. Lentil – Karen Gwyer [No Pain In Pop]
14. Revert – Kayla Painter [Turnstile]
15. Initiation To An Illusion – Aïsha Devi [Houndstooth]
16. Waukon – Karen Gwyer [No Pain In Pop]
17. Dowager – Anna Meredith [Moshi Moshi]
18. Retrograde – Kaitlyn Aurelia Smith & Suzanne Ciani [RVNG Intl]

If you’re not familiar with Kayla Painter, you should be. She is a composer, producer and sound design artist whose academic leaning never gets in the way of a stellar live performance. She’s done a set at Simple Things Festival 2016 and performed at Glastonbury, too. Sometimes her music is evolutionary. Other times, exploratory. And the music is always paired with diverse media, like stop motion animation, installation, or film.

Currently championed by Mary Anne Hobbs, Kayla has spent two years as a lecturer at the University of South Wales, lecturing in the philosophy and political economy of music, as well as creative product development and research. She is also the course leader of songwriting at the British and Irish Modern Music Institute (BIMM), and has recently been awarded her Masters in Music (Mmus) from Bath Spa University.

shesaid.so is a curated network of women with active roles in the creative industries. Their vision is to create an environment that supports collaboration, creativity and positive values. They’ve been active in the female empowerment space since their inception in 2014, amalgamating a diverse international community comprising of female entrepreneurs, business owners, and senior role models across all sectors of the industry. Based in London and LA, the community continues to grow worldwide and develop an active membership through events and other projects in the Bay Area, NYC, Paris, Berlin and other cities around the world. shesaid.so curates panels aimed at promoting exceptional work by women, organizing interactive events for their members and extended network, as well as showcases that shed a light on talented female artists and their representatives. Since its beginnings in London, shesaid.so has become a place where members can openly ask for advice, share jobs and events and announce new projects. There are currently over 1700 members worldwide. shesaid.so are also presently pioneering the “Alternative Power 100 List” an initiative that aims to strike the balance amongst male-dominated opinion polls.

Bristol-based Syncsmith provides a hand-forged, audio-acquisition service that is tailored to the Film, TV and Creative Industries. Their aim is to remove the burden from the film directors, game producers and creative directors by providing an experimental, avant-garde catalogue of audible material to enhance visual projects. Syncsmith represents individual artists, forward thinking recording labels and sound design specialists including Aïsha Devi, Beatrice Dillon and Karen Gwyer.

Adland: 

Facebook Launches 'Advanced Measurement' So Advertisers Can Compare Its Effectiveness

Category: Beyond Madison Avenue
Summary: Facebook announced Tuesday it is rolling out a service called “Advanced Measurement” to all advertisers — not just its biggest spenders — that will allow them to measure the effectiveness of their campaigns across Facebook’s properties versus how they performed on competitor sites and apps.

Tronc Is Said to Pursue Us Weekly for More Than $100 Million

The bid is a role reversal for the former Tribune Publishing, which rebuffed a takeover attempt from the Gannett Company last year.

Modern Abstract Cellphones – This Nokia Handset is Minimalist and Focuses on the Future (GALLERY)

(TrendHunter.com) Smartphones reign supreme today but that doesn’t mean they will in the near future, which is something that this Nokia handset looks to explore. The handset cellphone is inspired by the…

Trump Grants Oval Office Meeting to TMZ Founder

President Trump met for an hour with Harvey Levin, the tabloid emperor, in a session that was not listed on the president’s public schedule.

YouTube cria campanha #HerVoiceIsMyVoice para Dia da Mulher

O YouTube já começou suas ações para celebrar o Dia Internacional da Mulher nesse 8 de março. No vídeo publicado hoje mesmo, vemos uma série de criadoras de conteúdo conhecidas da plataforma, bem como outras grandes mulheres do mundo atual, falando sobre seus momentos mais marcantes. Assista acima. A campanha, chamada #HerVoiceIsMyVoice, estimula todos os […]

> LEIA MAIS: YouTube cria campanha #HerVoiceIsMyVoice para Dia da Mulher

Books of The Times: The Dramas and Intrigues of Louis Kahn, Monumental Architect

“You Say to Brick,” a biography by Wendy Lesser, examines Kahn’s life and buildings.

Tuesday Odds and Ends

-McCann New York placed a statue of a fearless girl facing off against Bowling Green Park’s Charging Bull as an International Women’s Day stunt for State Street Global Advisors (video above).

-TBWAChiatDay New York laid off approximately 5 creatives this week after losing SportChek, GoDaddy and portions of the Nissan business.

-Zambezi promoted majority owner and COO Jean Freeman to chief executive officer. Co-founder Chris Raih will move into a role as president.

-Creative directors David Soames and Dustin Taylor and account director Matt Sitser launched new creative agency The Shop in Dallas

-Bahamas resort Atlantis, Paradise Island tasked Los Angeles creative agency enso with redefining its creative direction, social impact and business purpose.

-Nonfiction Unlimited added Jimmy Chin and Chai Vasarhelyi to its directorial roster. The married couple are known for their  documentary Meru, which won the U.S. Audience Documentary Award at the 2015 Sundance Film Festival. 

-Brownstein Group named Erin Allsman as the agency’s first-ever managing director. 

-M&C Saatchi Mobile will now handle media planning and buying for Austin-based Snap Kitchen. 

R/GA and E*Trade Can Magically Expand Your 2-Dimensional POV

R/GA’s latest for E*Trade shows us how far we’ve come since the days of babies and Spacey.

The most recent broadcast campaign for the financial services company that we still don’t really understand promotes its Advanced Trading Platform with some variations on one very sleek visual trick.

Watch closely as two dimensions become three right before your eyes, M.C. Escher style.

It’s all about personalization as one man becomes a system informed by his own preferences. The cyclical aspect of the shift was pretty cool.

The second spot “Power” enacts a more impressive transition, in our humble opinions.

That may not be quite as sexy or personable as the Spacey ads, but it does give laymen like ourselves a better idea of what the product does.

And here’s a behind-the-scenes video. Chemical Brothers made the music, but the real credit goes to Brand New School for a production that required a very impressive amount of manual labor.

This almost looked like CGI, didn’t it? The “how we did it” clip was the best part of the campaign, because otherwise we would have missed all the subtleties of the visual trickery.

CREDIT

Campaign Title: E*TRADE Perspective
Spot Title: Vison / Power
Length: :30/:15
Location: online/TV
Agency: R/GA
Client: E*TRADE

E*TRADE:
Lea Stendahl: SVP, Head of Marketing
Rich Muhlstock: SVP, Marketing Communications
Evan Katz: Senior Marketing Manager
Natalie Labuda: Marketing Specialist

AGENCY: R/GA, NY
Jay Zasa: SVP, ECD, Campaigns
Paul Dery: Group ECD
Marie Ronn: Creative Director
Erik Tell: Creative Director
Kat Friis – Executive Production Director, Content Studio
Chris Ott – Sr. Content Producer
Michael Stoopack: Managing Director
Ben Hall: Group Account Director
James Hogan: Account Supervisor
Jeff Skutnik: Executive Producer, Campaigns
Lucas Dennison: Producer, Campaigns
Tom Morton: SVP, Strategy
Libby Schaub: Associate Director, Strategy
Amy McEwan: Strategist
Stephen Bernstein: Director, Business Affairs
Nakiella Smith: Associate, Business Affairs

Brand New School
Director: Jonathan Notaro
Managing Partner: Devin Brook
Production Designer: Jeremy Reed
VFX Supervisor/Lead Flame: Mark French, Bryant Reif
Head of Production: Julie Shevach
Producers: Greg Heffron, Johnna MacArthur
Cinematographer: Claudio Miranda
Flame Artists: Kirk Balden, Greg Cutler
Art Directors: Jeffrey Welk, Andres Rivera, Jordan Lyle
Editor: Eric Wais
Colorist: Tim Masick @ Company 3

Music:
Original Score by Tom Rowlands of the Chemical Brothers

Ergonomic Technology Stands – The 'Arch' Aluminum Laptop Computer Stand Keeps Desk Areas Neat (GALLERY)

(TrendHunter.com) Those that spend ample hours at their desks can make use of the ‘Arch’ aluminum laptop computer stand as a way to make their workstation more ergonomically focused. Capable of being used…

Woman Interrupted: An app that detects Manterruption

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
Link to the website: http://www.womaninterruptedapp.com/

Video of WOMAN INTERRUPTED – An app that detects Manterruption

Woman Interrupted: Portrait of silence

Woman Interrupted: Portrait of silence

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.

For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.

VML Strengthens Leadership Team with Series of Promotions, New Hire

VML made some changes to its leadership team, promoting Derek Clark to executive creative director, Kelly Durham to executive producer of integrated production and Rob Romine to group director, experience design. The agency also hired hiring Susan Hatten as senior producer, integrated production.

As executive creative director, Clark will lead creative for the Tennessee Department of Tourist Development account, as well as the Electrolux/Frigidaire account the company consolidated with VML in October. Clark joined as a group creative director working on Gatorade and MLB Urban Youth Academy in October of 2015, following nearly a year as a creative director with Cavalry, working with brands such as Coors Light and Smith & Forge. Before joining Cavalry he spent nearly two years as a creative director with mcgarrybowen, working with brands including Sears and Cars.com. 
Kelly Durham
Durham will focus on managing broadcast production out of VML Chicago and report to head of production Tyler Smith.

“Kelly has worked around the clock and traveled many miles to help build the clients she has worked with into some of the most recognized and respected accounts at VML,” Smith said in a statement. “Through it all, she has also found time to work closely with Chicago leadership in continuing to grow processes and lead workflow within that office. She has been a great advocate for this department, a mentor to other producers and a strong leader every step of the way.”

Durham joined VML as a senior producer in May of 2015, following nearly twenty years with FCB Chicago, where she rose to the rank of executive producer.

Susan HattenHatten will join the integrated production team as a senior producer working on Pepsi, producing projects for brands including Gatorade and Tropicana out of VML’s Kansas City headquarters, also reporting to Smtih. She joins the agency following nearly a dozen years at Ogilvy & Mather Chicago as a senior art buyer and senior content producer.

As group director, experience design, Romine will Rob Rominereport to managing director, experience design Chris Wallen. He joined VML as a user experience designer almost nine years ago, was promoted to associate director of user experience at the beginning of 2011 and director, experience design in June of 2014. During his time with the agency he has worked with clients including Electrolux, FordPass, Common Wealth Bank of Australia and Korean Airlines. Before joining VML he worked on user design for Sprint Nextel and Handmark.

Peeling Door Cabinet Furniture – The 'Peel Cabinet' Unwraps to Reveal the Interior Storage Space (GALLERY)

(TrendHunter.com) Designed by Leah K. S. Amick, the ‘Peel Cabinet’ is a piece of cabinet furniture that has an unexpected design aesthetic that makes using it more of an experience than a simple everyday…

Woman Interrupted: Portrait of silence, 2

Woman Interrupted: Portrait of silence, 2

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.

For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.

Woman Interrupted: Portrait of silence, 3

Woman Interrupted: Portrait of silence, 3

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.

For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.

Mercedes: Spend time with family

Video of Grow up: “Spend time with family” – Mercedes-Benz original

Mercedes: Be a good parent

Video of Grow up: “Be a good parent” – Mercedes-Benz original