(TrendHunter.com) Visy and Water.IO have teamed up to bring new intelligent packaging products to the consumer packaged goods market in order to finally push the technology into the hands of customers. Water.IO…
No Spoilers Talk Show #46, nova edição do podcast do Spoilers, Denis Pacheco, Rafael Pelvini e Sylvia Ferrari conversam sobre uma fase que todo mundo conhece bem, mas alguns preferem não lembrar: nossa boa e cada vez mais distante adolescência. Para alguns de nós, a adolescência é uma lembrança antiga, mas que rendeu e ainda rende algumas das melhores séries da […]
> LEIA MAIS: Spoilers Talk Show #46 – Séries de Adolescente
Very few marketers know how to use VR and 360 content. It’s all experimental at this stage and can easily go wrong — in a stomach-lurching way — but this is the story of every revolutionary format. Early adopters pave the way, making tons of mistakes so that the rest of us don’t have to. We’ve certainly learned a lot since launching the first stock 360 footage last year, chiefly that you cannot treat virtual reality like any other medium.
VR creates a powerful connection with viewers that can supercharge a brand’s emotional resonance. Facebook, YouTube and Google Chrome all now support this content category — driving up demand 814%. But how can advertisers foray into virtual reality without burning up production budgets on rookie mistakes?
Let’s start by discussing what not to do. These are the biggest blunders that newbies make when attempting to bring VR and 360 video into their portfolio.
(TrendHunter.com) Those looking for a hotel experience that is unlike the ordinary will find the Mizukami Hotel at Huis Ten Bosch sleeping capsules to be a truly unexpected new attraction. The Mizukami Hotel rooms…
Nesta semana, começando nossa participação na campanha #OPodcastÉDelas, recebemos Beatriz Santos para nos encantarmos com as maravilhosas figuras escondidas pela história em “Estrelas Além do Tempo” de Margot Lee Shetterly. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Podcast – Ponto G Campanha #OPodcastÉDelas ======== […]
> LEIA MAIS: Caixa de Histórias 84 – Estrelas Além do Tempo
O Messenger está recebendo uma grande repaginada visual a partir de hoje, com enfoque na nova aba My Day. Sim, mais um Stories pra conta. A atualização está chegando para iOS e Android. Veja no vídeo acima. Aparecendo no topo das mensagens, as Stories poderão ser vistas por seus amigos, principalmente os mais próximos. O […]
> LEIA MAIS: Facebook lança Messenger Day, o mais novo clone do Snapchat
THE INSIGHT
Launched by late hairstylist and entrepreneur Jheri Redding in 1979, Nexxus could use some updating in a category where new-product churn is accelerating. Nexxus, now owned by Unilever, has declined in recent years despite a 2005 expansion from salons to mass retail that brought more distribution, but arguably less professional cachet. Nexxus sells for more than twice per ounce what many mass brands cost, while hundreds of new salon and mass hair products hit the market each year, intensifying competition. And none of that has actually improved how people feel about their hair. “We know the vast majority of women are dissatisfied with their hair, and it’s getting worse,” said Global Brand Director Jessica Grigoriou. “In one study, only 11% of women were satisfied with their hair. And couple that with the hair-care category, which is complex and can be really difficult to navigate and shop.”
THE IDEA
THE INSIGHT
Launched by late hairstylist and entrepreneur Jheri Redding in 1979, Nexxus could use some updating in a category where new-product churn is accelerating. Nexxus, now owned by Unilever, has declined in recent years despite a 2005 expansion from salons to mass retail that brought more distribution, but arguably less professional cachet. Nexxus sells for more than twice per ounce what many mass brands cost, while hundreds of new salon and mass hair products hit the market each year, intensifying competition. And none of that has actually improved how people feel about their hair. “We know the vast majority of women are dissatisfied with their hair, and it’s getting worse,” said Global Brand Director Jessica Grigoriou. “In one study, only 11% of women were satisfied with their hair. And couple that with the hair-care category, which is complex and can be really difficult to navigate and shop.”
THE IDEA
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
The 8th of March, International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard.
Ola Cabs, India’s largest transport aggregator, isn’t one to be left behind. Always ones to have a unique and relatable point of view on subjects, the brand features a present-day take on Women’s Day. With a video featuring stand-up comic and actor Sumukhi Suresh, Ola urges women to watch out for all the expected tropes the media will be full of.
The video is a heartfelt ode to all things one can expect on the occasion of International Women’s Day. Right from patronising text messages and the customary bouquet from HR, to hashtags of all sorts, Sumukhi delivers a passionate monologue, concluding it with the message ‘Respect every day’.
Conceived and produced in partnership with creative agency Happy mcgarrybowen, now a Dentsu Aegis Network agency, the video has clocked in over 600,000 views on the brand’s Facebook page, gathering strong social media sentiment in its favour.
The video can be viewed on the link below:
About Happy mcgarrybowen:
Happy mcgarrybowen is a Bengaluru-based marketing communication outfit and part of the Dentsu-Aegis Network. Their core suite of services include Integrated Communication, Design and Digital. They have been around for around 9 years & manage the communication mandate brands such as Ola, Myntra, Jabong, Lee, People, Chai Point, Preethi Kitchen Appliances, Pearsons – just to name a few. Happy has won multiple awards for both creative excellence and marketing effectiveness. For more information, visit www.happymgb.com
About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen and Fractal Design Studio.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 500,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and www.olacabs.com/media for more information.
The post Ola Observes International Women’s Day With ‘Respect Every Day’ by Happy mcgarrybowen appeared first on DesiCreative.
(TrendHunter.com) Those who live in areas by bodies of water or who enjoy the pastime of being on the water might find the ‘HYPAR’ folding kayak to be a versatile vessel for their aquatic needs.
The &#…
(TrendHunter.com) The KTM Unicycle is a piece of equipment that builds on the concept of electric unicycles in order to create something that is inherently balanced, safe and ready for urban transportation….
(TrendHunter.com) The Graham Geo.Graham Orrery Tourbillon watches are designed to put the aesthetic of the solar system onto your wrist in an opulent way that makes the timepiece look more like a rare piece of…
“The Most Hated Woman in America”, “Win It All” e “Small Crimes” estarão disponíveis na plataforma até o final de abril
> LEIA MAIS: Netflix vai estrear três filmes originais no SXSW 2017
Desde janeiro com um novo posicionamento – Redondo É Sair do Seu Passado – a Skol tem voltado sua comunicação para peças mais inclusivas e diversas. No dia da mulher foi a vez de colocar no ar uma releitura de pôsters antigos que objetificavam o corpo feminino através de 8 artistas que descontraíram as imagens, […]
> LEIA MAIS: Skol e o desafio de uma marca que precisa transcender ao seu passado
When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
The post Billboard Disrupted appeared first on AdPulp.
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