Hasta La Creative!

Last week, Hill Holliday announced the promotion of Mike Proulx to the role of chief digital officer.

“Mike has been instrumental in growing our digital capabilities,” Hill Holliday president Chris Wallrapp said in a statement. “He’s led our clients to innovative, first-in-class solutions, and has always been driven by the intersection of creativity, media, and technology. He’s a proven leader, a tireless collaborator, and a proactive problem solver. I know we wouldn’t be where we are today without his contributions.”

“I love working with brands that are fighting the daily share battle because their marketing world-view goes beyond advertising to embrace customer experience in order to win,” added Proulx. “I’ve always believed that the best work comes from the mash-up of creative, media, and technology, and I’m incredibly grateful to be part of such a tightly integrated creative culture at Hill Holliday and Trilia where digital is in the DNA of everything we do.”

Proulx joined Hill Holliday as vice president, interactive marketing in June of 2008 and went on to roles as senior vice president, director of social media, executive vice president, director of digital strategy and executive vice president, director of innovation and tech before his most recent promotion. While with Hill Holliday he has worked with clients including Dunkin’ Donuts, Planet Fitness, Tempur-Pedic, Sealy, Chili’s, Bank of America, CVS, Cadillac and MLB. Before joining the agency he spent over six years as director of IT for Keane, Inc., followed by a year as vice president, social media marketing for Digital Influence Group. He is also the co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile and has offered an industry perspective in outlets including NPR, The New York Times and Forbes.

The promotion follows Hill Holliday being named AOR for Planet Fitness this past August and comes as the agency parts ways with longtime client John Hancock.

Painel explicou como a famosa AI funciona e desconstruiu alguns mitos sobre o seu uso

> LEIA MAIS: SXSW 2017: Desmistificando o Watson, a inteligência artificial da IBM

Energy company Phillips 66 has appointed Carmichael Lynch as its consumer marketing and advertising agency partner just days after the agency tapped Marcus Fischer as its new CEO.

The Houston, Texas-based company, which previously worked with Venables Bell & Partners, issued a review for its Phillips 66, 76 and Conoco brands in December. Representatives from Venables Bell & Partners were not immediately available for comment.

Carmichael Lynch will work on brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for the Phillips brands. Work will begin in mid-March, specifically on media, promotions and sports marketing, followed by new brand work for 2018.

Continue reading at AdAge.com

Yeti is among the few brands that, even without a store, has cultivated a passionate community around an otherwise innocuous product–coolers. So, what more can its first flagship store bring to the conversation? Austinites found out Feb. 23, when it opened its doors at 220 South Congress Ave. Built in the 1930s, the building has…

“Dinheiro não compra felicidade: manda buscar.” Será mesmo? Várias pesquisas ao longo do tempo procuram estudar a relação entre ganhos materiais e percepção subjetiva de felicidade. Conheça um pouco sobre o assunto neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (15min 58s) ======== Download | iTunes | Android | Feed Edição: Reginaldo […]

> LEIA MAIS: Naruhodo #64 – Salário maior significa mais felicidade?

Nos dias de hoje, cada vez mais objetos inteligentes vemos nascer. Dessa vez, seguindo a linha dos wearables, a Levis mostra na SXSW sua nova jaqueta. Após dois anos de provocação, a primeira peça provinda da Project Jacquard deve chegar pelo preço de US$350. Você pode ver o produto no vídeo acima. O segredo da […]

> LEIA MAIS: Conheça a Jacquard, a jaqueta inteligente criada pelo Google e Levis

Em sua primeira campanha nacional, o Instituto Socioambiental, organização que luta pelos direitos indígenas no Brasil, questiona e traz à luz algo que não vemos com frequência ser retratado: o preconceito contra o índio. Assista acima ao vídeo da campanha, intitulado #MenosPreconceitoMaisÍndio. O vídeo é narrado por um velho líder da tribo Baniwa, localizada no […]

> LEIA MAIS: Campanha do Instituto Socioambiental traz à luz preconceito contra os índios

In a world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Last year, YouTube decided to test this theory when they introduced their six-second bumper ad to the platform. Almost a year later, as adoption takes hold, the results point to success for all parties involved. YouTube maintains ad revenue, consumers get a better user experience, and brands maximize awareness and reach by serving bite-sized ads in a mobile-first environment. It’s no small feat, and there’s a lot to be learned about the process and best practices.

A short history of ad rules

For more than 70 years, content creators and advertisers have functioned like partners in a marriage, playing off each other like parents creating rules for their consumer children. As their children, we never really bothered to question these rules. Did you know that traditional television seasons start in the fall because, back in the day, that’s when the auto companies would release a new line? Does the reason even matter? It’s just one of a thousand unwritten rules that we’ve all accepted: 8 p.m. is the family hour; comedies are a half-hour long, dramas are an hour; the ads we watch are 15 or 30 seconds long.

Continue reading at AdAge.com

Film
Toyota

Production Company:Papaya Films
Director:Antoni Nykowski
Executive Producers:Kacper Sawicki, Pawe? Bondarowicz
Producer:Sebastian Jurczek
Production Coordinator:Antonina Scipio del Campo
Director Of Photography:Tony Brown
Production Designer:Samuil Ganev-Sami
Costume Designer:Eka Bichinashvili
Editor:Maciej Kozlowski
Post Production:Lunapark Motion Arts Collective
Post Producer:Anna Kalinowska, Lunapark
On set:Lunapark, Jaros?aw Szopi?ski
Post Supervisor:Lunapark, Jaros?aw Szopi?ski
On Line:Jaros?aw Szopi?ski, Lunapark
Colorist:Anna Sujka, Lunapark
Sound Design:Blazej Kafarski, Glosno
Music:Sylwia Kowalewska, Auer