(TrendHunter.com) Across the top March 2017 sports ideas, one of the most noticeable themes is a focus on flexibility and portability. These features can be found in equipment designs like the OYO Fitness DoubleFlex…
Como as atrações mais esperadas do SXSW acabam sendo as menos impressionantes
> LEIA MAIS: SXSW 2017: As melhores coisas vêm nas menores embalagens
Os princípios básicos estimular a criatividade dentro de grandes empresas
> LEIA MAIS: SXSW 2017: Os grandes conglomerados e a nova cartilha da inovação
Category: Beyond Madison Avenue
Summary: Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver ads to these individuals.
Internet company Mozilla has polled 30,000 of its users across France, Australia, Germany, Canada…
Como a NASA está usando VR e 360 em seus projetos de pesquisa
> LEIA MAIS: SXSW 2017: Do Texas pra Marte
Hey America,
How many people does Trump have to denigrate, how many lies does he have to tell, how many pussies does he have to grab before we realize he’s wearing no clothes?
When are David Brooks and Tom Friedman and Paul Krugman and all the other intellectual pontificators at the New York Times and Washington Post going to stop pulling punches and really lock horns with him?
When are Fareed Zakaria and Anderson Cooper and the journalists at the morning press briefings going to stop throwing caution to the wind and ask straight up if the he is high on something?
When are climate scientists going to take a break from writing learned papers and accuse Donald of having some screws loose in his head?
When are psychologists going to diagnose his inability to distinguish fantasy from reality, his lying, and his waffling as symptoms of narcissistic personality disorder?
When are lefties going to stop waving those same lame placards around in the streets and start stink bombing Trump Tower?
Who’s going to muster the guts to point out that the President has no clothes?
Who’s going to hit that lying bastard where it hurts?
Where’s that revolutionary, can-do, kick ass spirit that made America great?
The post Wake up America, your emperor has no clothes appeared first on Adbusters | Journal of the mental environment.
Elizabeth Winder’s new book takes a close look at a year Marilyn Monroe spent in New York, trying to escape the movie industry.
O formato, bem, poderia ter sido outro. Talvez com maiores explicações do que já foi feito, talvez com perguntas mais difíceis de serem respondidas com “estamos ouvindo o nosso consumidor” e “estamos trazendo talentos e trabalhando com paixão”. Mas no papo entre Peter Schwartz (Salesforce) e Yolande Piazza (Citibank), foi comentado a nova aposta deste […]
> LEIA MAIS: SXSW 2017: Citi quer incorporar o espírito das fintechs
-Rosapark Agency launched “The First Meter” for Kalenji (video above).
-Interplanetary founding partner, strategic planning partner Andy Semons shares “4 Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits.”
-Social media vets at SXSW recommend feeding the trolls.
-The Kansas City Royals became the first MLB team to name an official craft beer partner, with its selection of Boulevard Brewing. MillerCoors remains a team sponsor.
-Tealium’s Adam Corey talks millenials and brand loyalty.
–The Ehlers Group of South Florida entered into a strategic partnership with Long Island’s Walter F. Cameron Advertising, Inc.
-Chief strategy officer Adam Ferrier and joint-executive creative directors Jim Ingram and Ben Couzens are leaving independent agency Cummins&Partners to launch a new venture.
-Mortenson Safar Kim (MSK) hired graphic designer Dustin Zimmerman.
Como parte da caravana de empresas brasileiras aqui em Austin, a Flux Game Studio trouxe para o SXSW a demo de seu game GUTS (Gory Ultimate Tournament Show). Segundo Paulo Luís Santos, CEO da Flux, a ideia era a de reinventar o segmento, carente de grandes novidades há duas décadas. “Jogos de luta não mudaram […]
> LEIA MAIS: SXSW 2017: GUTS, um jogo de luta bem diferente
Oil company Phillips 66 selected Carmichael Lynch as its agency of record, following a closed review launched in December and managed by The Burnett Collective.
According to Kantar Media, Phillips 66 spent approximately $8 million on measured media in 2015 and $6 million from January through November in 2016.
Prior to the review, Venables Bell & Partners had served as AOR since winning a previous review over GSD&M and David&Goliath in 2009.
“We’ve recently decided to part ways with PSX after 8 great years working with them on a number of their brands including Phillips 66 and 76,” VB&P president Paul Birks-Hay said in a statement at the time. “We’re proud of our work together and wish them much success ahead.”
Carmichael Lynch will now be responsible for creative, digital, brand strategy, analytics, cause marketing and media buying and planning for the Phillips 66, 78 and Conoco brands. The agency’s first work will focus on supporting current campaigns via promotions and sports marketing, with a new brand campaign set to launch some time next year, Adweek reports.
“Carmichael Lynch came to the table with an understanding of our business needs, our values and our company culture,” Phillips 66 senior director of brands Sarah Bolding said in a statement. “Their integrated resources produced an outstanding creative product and 360-degree plan.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Capital One brings Charles Barkley, Samuel L. Jackson and Spike Lee back together for an “I Will Survive” singalong to help ring in March Madness. (See Creativity’s coverage from 2016’s campaign for background: “Charles Barkley, Samuel L. Jackson and Spike Lee Take Another Road Trip for Capital One.”) McDonald’s promotes a different type of mental disorder — Shamrock Chocolate Madness — and its charitable initiative attached to the seasonal drink. And Subway introduces its Italian Hero with a scene situated in a mythical, gently comical Little Italy somewhere.
It’s no secret the advertising industry does not like the privacy rules established under former Federal Communications Commission Chairman Tom Wheeler, which would have limited ISP data sharing. Today six ad industry trade groups, which have been vocal critics of the rules, backed recent congressional resolutions aimed at repealing the FCC rules. The rules already have been on life support since new FCC Chairman Ajit Pai, appointed by President Donald Trump, suspended them indefinitely before they went into effect.
“Without prompt action in Congress or at the FCC, the FCC’s regulations would break with well-accepted and functioning industry practices, chilling innovation and hurting the consumers the regulation was supposed to protect,” wrote The American Association of Advertising Agencies (the 4A’s), American Advertising Federation, Association of National Advertisers, Data & Marketing Association (formerly the Direct Marketing Association), the Interactive Advertising Bureau and one of two large self-regulatory bodies for the digital ad industry, the Network Advertising Initiative, said in a statement today.
Republicans Sen. Jeff Flake of Arizona and Rep. Marsha Blackburn of Tennessee each sponsored resolutions that would invalidate the FCC rule which, had it gone into effect as originally planned for earlier this month, would have blocked internet service providers from activities like using and sharing data on location and web browsing habits unless consumers explicitly opted in.
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