Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here’s a new list I made that’s comprised of 30 agency leaders who regularly drop knowledge on Twitter. These 30 members of The Adverati like […]
The post Adverati Only appeared first on AdPulp.
O futuro da comunicação é a telepatia
> LEIA MAIS: SXSW 2017: Daqui a 20 anos, o que nos fará humanos?
-Skol turned to F/Nazca Saatchi & Saatchi and female artists to remake a sexist poster from its advertising past (video above).
-Agencies should hire more part-timers, says Leo Burnett London planning director Christina Lemieux. You don’t even have to give them benefits!
-Various agencies tell Digiday how they’ve been affected by Trump’s “Muslim ban” — sorry, “ban on travel from 6-7 countries that Rudy Giuliani himself said was specifically designed only to affect Muslims.”
-Advertising trade groups want the FCC to roll back privacy laws. But what about ad agency employees?
-The New York office of Australia’s Cummins&Partners has won AOR duties on Innovate Hartford, UNAIDS Together for Girls and Moxy Hotels (a Marriott brand). Also, Australian ad bros are just as angry as our readers!
-Sir Martin thinks maybe the press needs more friends.
-Facebook is closing in on Google as the entity you hate most in the world.
-Digital marketing and e-commerce company Native Commerce launched in-house digital media company Native Commerce Media.
-Creative production company Derby partnered with Robin Stevens of Robin Stevens Reps to expand its Mid-West sales representation.
Bill Ford, Gareth Edwards e Sr. Destino
> LEIA MAIS: SXSW 2017: Pensando no futuro do planeta e de “Star Wars”
DDB launched a new spot for State Farm, encouraging viewers to volunteer for neighborhood causes with the 60-second “Following.”
“Following” focuses on a man who, throughout his day-to-day activities, encounters a series of issues which follow him around in the form of what we really do not want to call spokespeople or “brand mascots.”
The group includes a stray dog, a veteran, school dropouts and the homeless. As the spot goes on, the line of people representative of different causes stretches further and further behind him.
Finally a voiceover suggests, “You can lift the weight of caring, by doing” as he walks into a youth outreach center to volunteer. It concludes by calling on viewers to visit NeighborhoodofGood.com to volunteer.
Once there, visitors can select a cause they care about, from adult education to veterans and military families and enter their zip code to volunteer to make a difference in their community. It’s a clear connection to the “Here to Help Life Go Right” tagline DDB Chicago introduced for the brand last year.
But wait … does that mean he didn’t adopt the dog after all that!? Now we’re upset.
The name denotes smallness, but body wash Le Petit Marseillais is big in France. Now Johnson & Johnson hopes it can attain similar stature in the U.S. with a relatively small budget and full distribution at retail giant Walmart, as the company for the first time launches a beauty brand here with no TV.
Le Petit Marseillais is France’s leading body wash, used in more than half the country’s households and already sold in more than 20 countries worldwide. Launched originally in the 1980s and acquired by J&J in 2006, it started its U.S. launch last month with five body wash products backed by digital and social media plus scented magazine ads.
The brand rolls into Walmart’s specialty bath and body sections with a fuller 17-item line that includes body lotions on March 16. The U.S. launch, which follows successful expansion for into Russia and Turkey last year, is handled by DDB, Paris, which handles the brand globally.
Molly McCully Brown’s first book of poems, about a government-run hospital, is part history lesson, part séance, part ode to dread.
72andSunny launched a March Madness-themed effort for LG, promoting the brand’s Instaview Door-in-Door Refrigerators with the 30-second “Mascots Knock.”
The spot features a slew of NCAA mascots, all showing off the product’s key selling feature. Each mascot knocks twice on the refrigerator to reveal a fridge stocked with items to match. We’re not sure, by the way, why Oregon State’s Benny Beaver feels the need to refrigerate his wood.
The spot ends with the line “Life’s not perfect,” followed by LG’s “Life’s good” tagline.
“Authenticity, and recognizing that life’s not perfect, is at the heart of our brand promise,” LG Electronics vice president, marketing David VanderWaal told Adweek. “We coupled that with the passion points of where our consumer lives, and entertainment, sport and culture are all things they’re invested in.”
The spot follows a “Knock for Beats” interactive music event the brand hosted in New York on March 7, which featured covers of popular songs with featuring a beat provided by the sound of knocking on a refrigerator.
Vodafone’s “#ConnectedSheCan” push accumulated 19.4 million views in the week through Tuesday, making it the most-seen video effort marking International Women’s Day last week. The campaign, which urges viewers to share the video if they agree with helping women globally by connecting them, ranked third out of all brands’ video campaigns for the week (excluding movie and videogame trailers).
As always, the chart counts both organic views and paid ads.
The name denotes smallness, but body wash Le Petit Marseillais is big in France. Now Johnson & Johnson hopes it can attain similar stature in the U.S. with a relatively small budget and full distribution at retail giant Walmart, as the company for the first time launches a beauty brand here with no TV.
Le Petit Marseillais is France’s leading body wash, used in more than half the country’s households and already sold in more than 20 countries worldwide. Launched originally in the 1980s and acquired by J&J in 2006, it started its U.S. launch last month with five body wash products backed by digital and social media plus scented magazine ads.
The brand rolls into Walmart’s specialty bath and body sections with a fuller 17-item line that includes body lotions on March 16. The U.S. launch, which follows successful expansion for into Russia and Turkey last year, is handled by DDB, Paris, which handles the brand globally.
Vodafone’s “#ConnectedSheCan” push accumulated 19.4 million views in the week through Tuesday, making it the most-seen video effort marking International Women’s Day last week. The campaign, which urges viewers to share the video if they agree with helping women globally by connecting them, ranked third out of all brands’ video campaigns for the week (excluding movie and videogame trailers).
As always, the chart counts both organic views and paid ads.
Every official football game starts with a coin toss to determine who starts the game, and the coin? It goes back to the referee’s pocket. But not this time… Thanks to an inspiring campaign, for the first time ever, in every football game of the Israeli premier league, that coin was donated to a non-profit organization helping terminally ill children fulfill their dream.
This morning, The Martin Agency announced a round of staff reductions that affected both its Richmond, Virginia headquarters and its New York City office.
According to an agency spokesperson, a total of 21 employees were let go: 16 in Virginia and 5 in Manhattan.
The rep positioned today’s move as part of a “major restructuring to respond to changing needs of clients, improve the quality of work … and move toward a more client-centric structure.”
The ultimate goal is to facilitate agility and efficiency by reducing the size of client teams, thereby allowing the Martin organization to become “more nimble” in “adapt[ing] to what our clients need as agency changes rapidly.”
The language sounds very similar to that surrounding other recent agency changes including Havas’s round of global structural changes announced late last week.
The Richmond Times published their account of the shift before we could post today, including this quote from CEO Matt Williams:
“This restructuring will allow us to execute great ideas faster, respond to opportunities more quickly, and better connect with consumers. This will require a shift in our workforce toward new sets of skills and different ways to work. While these changes are critically important for us to make, this is still a very tough day for us because saying goodbye to some of our colleagues is never easy.”
The Martin Agency spokesperson declined to elaborate or offer more specifics on the shift, and we’re not aware of any account changes that could have preceded the need to downsize.
Last September, the organization went through a similar but slightly smaller reduction that was directly related to Walmart’s decision to consolidate its ad business with Publicis. In that case, 29 individuals departed, accounting for 5.6% of Martin’s total workforce.
We hear that a small number of senior staffers were included in today’s announcement, but the agency did not comment directly. We do not have reason to believe that other such moves will follow, and the company has been hiring. Art director Megan Sheehan joined The Martin Agency earlier this month as a group creative director.
Como se fosse uma divertida guerra de adesivos. Foi isso o que a Apple resolveu mostrar no novo comercial do iPhone 7, que com uma pegada totalmente “jovem e descolada”, brinca num mundo onde os stickers fazem parte da nossa realidade. Veja no vídeo acima. Apesar dos stickers não serem novidades nas ferramentas de mensagens […]
> LEIA MAIS: Novo comercial do iPhone 7 convida pessoas a se comunicarem por stickers
UPDATE: Time’s running out to score your invite to this exclusive webcast.
Ad forecasters have been citing uncertainty due to political changes as a primary reason for slower growth in ad spending in 2017. The political environment is influencing all communication, from what brands say to where they say it. Brand messages, no matter where they are deployed, are in danger of being rejected by consumers as not only intrusive but untrustworthy in an era when all media is being questioned and even iconic journalistic brands are being derided as “fake news.”
How should marketers be coping? Join us on March 16 for an exclusive deep dive into the repercussions of this year’s unprecedented media environment.
In the latest installment of its “Color Chips” campaign, Sherwin-Williams creates a captivating African jungle teeming with bright, bountiful, beastly life. All told, it took nearly 30,000 paint chips, along with 24 production artists working a total of 5,600 hours, to bring this majestic menagerie to life for 30 seconds: “We know people aren’t inspired…
Here’s a positive spin on eMarketer’s recent report: Digital advertising on mobile will only become easier for marketers, as Google will control search and Facebook will control display.
But for those who enjoy a darker outlook, the duopoly that is Google and Facebook isn’t going anywhere soon, and in fact, will continue to grow: This year, the two will control 57% of all mobile advertising. Come 2019, that number will increase to 60%, eMarketer said.
That’s excellent news for Google and Facebook, as the majority of digital ad dollars are flowing toward mobile.
UPDATE: Time’s running out to score your invite to this exclusive webcast.
Ad forecasters have been citing uncertainty due to political changes as a primary reason for slower growth in ad spending in 2017. The political environment is influencing all communication, from what brands say to where they say it. Brand messages, no matter where they are deployed, are in danger of being rejected by consumers as not only intrusive but untrustworthy in an era when all media is being questioned and even iconic journalistic brands are being derided as “fake news.”
How should marketers be coping? Join us on March 16 for an exclusive deep dive into the repercussions of this year’s unprecedented media environment.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
