Reclame Aqui cria festival de música de espera para o Dia do Consumidor

Para celebrar o Dia do Consumidor, o Reclame Aqui resolveu criar o “On Hold Music Festival“. Esse evento, que acontece ao longo do dia de hoje, conta com três bandas brasileiras tocando música de espera de telefone na frente de empresas que demoram para atender os consumidores. O local exato das atrações musicais não é […]

> LEIA MAIS: Reclame Aqui cria festival de música de espera para o Dia do Consumidor

Facebook amplia teste de “Stories” no aplicativo e ameaça mais uma vez Snapchat

Depois de levar o Stories para o Instagram e WhatsApp, o que é claramente uma ofensiva contra o Snapchat, agora o Facebook ampliou o teste dessa função dentro do seu próprio aplicativo. A funcionalidade que desde o início do ano vinha sido testada na Irlanda, agora pode ser experimentada por usuários de outros países, como […]

> LEIA MAIS: Facebook amplia teste de “Stories” no aplicativo e ameaça mais uma vez Snapchat

This Souped-Up 3-Wheel Motorcycle Comes Out Cursing in Its First Big Ad

Let’s be perfectly clear about the target demo for this UFO-looking, three-wheeled exotic open-air roadster: If you do currently or have ever ridden a Segway, this vehicle is most definitely not for you. If, on the other hand, you’re a risk-taking adrenaline junkie with mad money to spend on a powerful toy, Polaris Industries has…

In New Ads, Ohio Lottery Winners Feel Like a Million Bucks Even After Winning a Lot Less

Sometimes, winning as little as $50 can make you feel like a million bucks. And that’s a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even…

Lowdown: The Story Behind Miller Lite's New Tagline


The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

Beer Business Daily, which reported on the private wholesalers meeting, stated that the “Hold True” message is meant to convey multiple meanings, including “holding to the authentic original light beer, with minimalist graphics on its packaging.” Lite eked out a 0.1% gain in shipments last year as its beer market share held steady at 6.2%, according to data from Beer Marketer’s Insights. Bud Light — the nation’s top brew — saw its market share fall from 17% to 16.2% as shipments fell by 4%. The new tagline comes 17 years after Budweiser used a one-word tagline, “True,” that debuted with the iconic “Whassup” ads. Those ads were based on a short film called “True” by Charles Stone III that featured friends and their unique greeting.

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Rendezvous with the CCTV operator


Diego Trujillo Pisanty, Finding the Operator, 2016


Diego Trujillo Pisanty, Finding the Operator, 2016

Diego Trujillo Pisanty has recently been looking into our relationship with infrastructures, these inconspicuous ‘forces’ that sustain cities. His performance, Finding the Operator, zooms in on the urban surveillance system of Mexico CIty.

The work consisted in a series of attempts to find out who the operator(s) of a specific government-owned CCTV camera are. He first tried to reach out to them by filling in freedom of information requests. Having only received pointless information in return, Trujillo tried a more informal approach. He built an electronic device that broadcasts messages that can only be read by the people behind a CCTV camera, thus establishing an exclusive communication channel with the operator(s) gazing at the video feed. The message invited the operator to call Trujillo and meet him in a bar. No one called him nor turned up at the café appointment.

Trujillo also created a simulation of the camera’s field of view. This simulation was constructed by surveying the camera´s surroundings and from inferences made by analysing CCTV “success stories” published by Mexico City’s government on their YouTube channel.

Diego Trujillo Pisanty, Finding the Operator, 2016

Trujillo looked at works such as the Surveillance Camera Players, Jill Majid’s Evidence Locker, !Mediengruppe Bitnik’ Surveillance Chess, and many more before developing Finding the Operator. His work similarly attempts to acknowledge the existence of the morally accountable human beings that sit at the other side of this otherwise faceless infrastructure of control and surveillance. However, there is something poignant about his work. Maybe because you can’t help feeling as vulnerable as he was when he stood on that street corner sending messages that no one ever answered. And perhaps no one even saw them.

There is always a power asymmetry between a camera’s operator and the subject it photographs. In the case of surveillance cameras this asymmetry is emphasised by the fact that the subject observed has no information on the people operating the camera or whether they even exist.

I asked Diego Trujillo to tell us more about his work:

Hi Diego! You seem to have stood a long time on that street corner. I found it funny that no passersby seems to question what you were doing there holding a white box. It reminded me a bit of Francis Alys pushing a bloc of ice in the streets of Mexico City while everyone around just ignore him. Did no one really approach you? You must have looked odd?

Really, no one approached me, the guys who were filming got some attention at first whilst they were doing exposure tests, but once the action started no one cared about us. I guess we are in a city where people tend to mind their own business and a little strangeness is not unusual either. There is a sense of loneliness built into the project that partially comes from this though, it seems that my concerns about surveillance aren’t shared by the other people who live and work in the area and that both the camera and my actions just seemed mundane or irrelevant.


Diego Trujillo Pisanty, Finding the Operator, 2016


Diego Trujillo Pisanty, Finding the Operator, 2016

From the video it appears that no one cared about what you were doing on that street and either the operator(s) never got to see your message or they didn’t bother contacting you. Somehow i suspect that it only confirmed what you were expecting about the infrastructures that surround, govern and monitor us. So what do you think you’ve achieved and expressed with this work?

One interpretation of the work is that there is an impossibility of direct dialogue with government workers, even in democracies that boast on being transparent and inclusive it is still very difficult to achieve dialogue outside of the established channels and platforms which failed early on in the project when I submitted Freedom of Information requests. This raises some issues about government workers being accountable for their actions, especially in a country where trust in state institutions and the police is at its lowest point in history because of corruption and abuses of power. The video about the meeting is where this metaphor is more obvious, despite all my efforts to investigate and confront this infrastructure I am never able to have my questions answered, the only option left is the pathetic resignation and disappointment portrayed towards the end of the video.

There is another angle of this which I find interesting and that is the effort to exist for the camera and thus for the government. Unlike what happens with many projects focused on protecting your privacy from CCTV, I actively wanted to be seen and recognised, to the point where it becomes a form of vanity. There is a relationship between this and the broader cultural idea that we photograph ourselves to prove our existence, this has been said many times of social media, but I see some value in exploring this idea in the context of surveillance, a technology that was devised precisely to produce evidence on the existence of certain events. I think there is an interesting tension between my efforts to exist and the absolute lack of response from the surveillance system.

In terms of what I expected would happen this shifted constantly. There were days when I was certain no one even looked at the cameras and other days when I was convinced that someone would at least tell me to stop interfering. I had an interview prepared in case I did get contacted, the questions were orientated at dissecting the operator’s own account on how he relates to the people at the other side of the camera from a position of power.


Diego Trujillo Pisanty, Finding the Operator, 2016

The idea for this project came from a course about Occult Infrastructure you taught together with Mark McKeague and Tom Schofiled at the Architectural Association‘s summer school in 2015. What are these occult infrastructures? What makes them occult? And why should we care about them?

The brief at the AA suggested that infrastructure in general is something we believe in rather than experience. This system of beliefs can then be used to explain how a city works without fully understanding its underlying logic and often leads into conspiracy theories and modern forms of superstition and pseudo-science. The occult works in a similar way, there is a belief in hidden forces that can be used to decipher the workings of everyday life and alter its consequences by manipulating these forces. Some examples of the infrastructures that inspired these thought are the mysterious telephone boxes that occupy street pavements, communication antennas, speeding sensors and CCTV. We never get a full view of these systems but just by the glimpses we get we are invited to imagine how they are supporting and controlling our lives.

CCTV is a clear example, where seeing a camera invites the observer to believe that there is someone who has the power to deliver justice watching, and thus a sense of safety is meant to arises. This is supported by the existence of fake CCTV cameras, the mere fact of having an object that looks like a camera can be a deterrent for those who believe in the camera’s power, this turns the fake camera into a sort of protection charm. When doing the research for this course I found it interesting that photography was actually in the service of the occult through the work of mediums like William H. Mumler who claimed that the camera could capture events that are invisible to us, a similar claim is made by surveillance advocates.

I think it’s important to point out the similarities between the occult and certain forms of infrastructure because as much as it may seem that everything works by magic the functioning of a city requires real, tangible components that are complex and mostly hidden. Rather than believing in them and their efficiency I think it’s important to go out and question how much our of lives rely on infrastructure, to what extent its existence benefits us and what politics (if any) it embodies.

In the context of architectural education the brief intended to sensitise students towards the unseen aspects of architecture and how they are designed to deeply drive people’s lives without most of us realizing.


“My son, every time you walk by take my blessing with you. But take your rubbish too”

That course took place in London. Have you found that these occult infrastructures function and manifest themselves differently in Mexico City where you are working now? Or are they roughly responding to the same dynamics and logic wherever we are in the world?

Yes, I see two main differences. The first one is that Mexican culture is far more superstitious and religious so there are real examples of this being used as a form of infrastructure. A personal favourite is that people will paint a Madonna on their house walls to keep others from dumping rubbish, these paintings inspire so much respect that they become clean and safe islands within the city.

I also feel that in Mexico people have less faith in government owned infrastructure, this dissolves the similarities with the occult a little bit as people will question the efficacy of anything the government does much more seriously. I think that Mexico City’s youtube channel is an effort in evangelising people in the power of surveillance infrastructure to try and construct this sort of faith.


Irena Stoeva and Richard Abbot


Irena Stoeva and Richard Abbot

Could you tell us about some of the concepts and artefacts that the students in the course created to articulate their understanding of infrastructure and the paranormal?

One of the projects that came out (made by Irena Stoeva and Richard Abbot) was the design for an illusion that made the Themes Barrier disappear. The students felt that the barrier protected London from a real danger in a way that is completely invisible to most Londoners. The aim of their project was to create both the spectacle of disappearing a large object and to inspire a panicked reaction when a substantial part of the city’s safety simply disappears leaving London exposed to rising water levles.


Christopher Taylor and Vincent Phoen

Another interesting idea (by Christopher Taylor and Vincent Phoen) looked at time as a form of infrastructure that is also built on collective belief and agreement. They argued that if we don’t all believe in the current time (e.g. 3pm) then standardised time collapses. Their outcome was to create a pendulum clock whose definition of a second depended on the amount of people around it at a given moment, creating a form of relativity that relied on human routine and the liveliness of a location. On a busy street time would pass much faster than in service streets or closed gardens. This relativity caused the clock to either speed up ahead or slow down so that it never matched standardised time, the clock never showed the”right” time and thus trust in its readings began to fade reinforcing the idea that time is a matter of belief.

Thanks Diego!

Other works by Diego Trujillo: Self-combusting communication for the Wikileaks era and The 300 Year Time Bomb.

Source

JWT Brazil Tackles Indigenous Prejudice for the Social and Environmental Institute

JWT Brazil launched a campaign for the Social and Environmental Institute (ISA) tackling the issue of prejudice against indigenous peoples in Brazil.

JWT’s first campaign for the ISA is reportedly the largest in the ISA’s history. At the center of the effort is a PSA spot focusing on the Baniwa people of the region of the Northwest Brazilian Amazon. A Baniwa man provides narration echoing prejudicial views of indigenous culture while footage dispels these notions.

“Or at least that’s how it was in 1500,” the mans says at the conclusion of the PSA,” asking, “And if everything has changed and you’re still considered a ‘white man’…Why can’t we change and continue being indigenous?”

“Part of the population created -even with the help of school books- the image of the ‘pure’ native, the native more indigenous than others, as if those who strayed from this stereotype do not deserve to have their rights guaranteed,” JWT creative director Mariana Borga explained in a statement. “We want to shatter this prejudice.”

“[The Baniwa] identified with the proposal, because they frequently have their identity questioned,” added ISA communications coordinator Bruno Weis. “They feel like, recognize, and present themselves as natives, but a part of the population insists that they are not.”

“We are not at all like our great-great-grandparents, and that doesn’t mean that our identity is questioned, so why do this to the indigenous peoples?” asked JWT CCO Rodrigo Grau.

Credits:
Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Head of Art: Humberto Fernandez
Creative Director: Mariana Borga
Art Director: Caio Gandolfi
Copywriters: Diego Ferrite, Mariana Borga
Account Management: Renata Buess, Henrique Sarcinella, Caio Sabag
Media: João Dabbur, Camila Bertoli, Pedro Graça
Planning: Fernand Alphen, Bertrand Coca e Marcus Pesavento
RTV Director / RTV Producer: Marcia Lacaze
Producer: Prodigo Films
Directors: Andre Godoi, Daniel Klajmic
Executive Director: Francesco Civita
Executive Producers: Gregory Bontá, Nathalie Gautier
Executive Producers / ISA: Beto Ricardo, André Villas-Bôas, Bruno Weis, Jurandir Craveiro
Executive Producer / Oibi: André Baniwa
Director of Cinematography: Daniel Klajmic
POS Coordinator / Post – Production: Tutu Mesquita
Editor: Kauê Kabrera
Finishing: Dot
Account Management / Production Company: Tatiana Cinelli, Chico Pedreira, Claudia Rocha
Sound Production: Satelite Audio

Mupoca #066 – Adeus, Internet livre

Ah, a Internet. Este sonho libertário de nos conectamos sem diferenças, com privacidade, por um mundo melhor. Mas aí entra um governante e decide que vai monitorar todos os seus dados. No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione comentam as recentes manifestações sobre o assunto, tanto de governos eleitos por aí […]

> LEIA MAIS: Mupoca #066 – Adeus, Internet livre

SXSW: Kesha Says the Internet Is Not a Healthy Place


Amid a week at SXSW where Snapchat, Instagram, YouTube and Facebook were inescapable, on Wednesday pop star Kesha advocated for a more moderate social media appetite.

Refinery29’s chief content officer Amy Emmerich sat down with Kesha as part of the company’s “Reclaim Your Domain” campaign to make the internet and the real world a safer space for everyone, but especially women.

“I use the internet to connect with my fans, but aside from that it isn’t a healthy place for me,” said Kesha, who is in the midst of an ongoing court battle with producer Lukasz Gottwald (aka Dr. Luke). Kesha sued Mr. Gottwald in 2014 alleging he raped and abused her. She is fighting to get out of her contract and because of the case she is unable to release new music.

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You Think Maybe Trump Released His Own Tax Return?


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, March 15:

So, yeah, “The Rachel Maddow Show” last night. … First, let’s just point out that that 7:36 p.m. ET teaser tweet last night from @maddow — “BREAKING: We’ve got Trump tax returns. Tonight, 9pm ET. MSNBC. (Seriously)” — made it seem like we were getting two feet of snow, but instead we got a lot of bluster and the tax-return equivalent of light flurries: two measly pages — Trump’s 1040 form — from 2015. And for the White House, the flurries ended up being almost kind of scenic (and conveniently distracting). Anyway, let’s get started …

1. In a post headlined, “Op-Ed: Donald Trump just got a nice victory, thanks, of all people, to Rachel Maddow,” CNBC Executive Editor Jay Yarow lays it all out:

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Watch Scarlett Johansson Take on Ivanka Trump in Scathing 'SNL' Spoof Fragrance Ad


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, March 13:

Occasionally we’ve attempted (with limited success) Trump-free editions of this daily media scan. Today we’re aiming for an edition devoid of items about the media’s obsession of the moment: the blizzard set to bear down on the East Coast. Let’s see how it goes! (Tomorrow might be a different story.) Anyway, let’s get started …

1. Are you in Austin for SXSW? A team of Ad Age reporters and editors is, and you can find links to their ongoing coverage here.

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Fox, Turner And Viacom Team Up in TV Ad-Targeting Push


The biggest barrier to audience targeting on TV has been marketers’ inability to buy specific audience segments across rival networks — rendering their precision-advertising campaigns laborious to assemble in a big way.

Fox Networks Group, Turner and Viacom are looking to change that by teaming up on a platform that would standardize audience targeting among the three.

Dubbed OpenAP, the platform allows for consistent matching between the TV network groups’ audiences and the custom audience targets that advertisers built using their own data. That means an advertiser going after a very specific audience segment can apply that same segmentation across the three network groups, buying whatever programming will deliver those groups.

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BBH London Figures Out ‘How to Make Irish Chicken Even More Irish’ for KFC

BBH London launched a campaign for KFC touting the chain’s Irish chicken with a spot entitled “How to Make Irish Chicken Even More Irish.”

Earlier this month KFC concluded a review launched in January by selecting Mother as its new creative agency of record in the U.K., ending a 15-year relationship with BBH London in the process. So “How to Make Irish Chicken Even More Irish” is presumably one of the agency’s last efforts for the brand, if not its very last.

“How to Make Irish Chicken Even More Irish” begins with “KFC marketing man” Randy O’Brien introducing himself, while seemingly riding a horse across a lush, green Irish countryside. “And this is the O’Sanders feast,” he adds, in reference to a bucket full of real mashed potatoes and 100 percent Irish chicken. As the camera pans out to reveal the not-so-real nature of the ad, he suggests making the meal “even more Irish” in predictably ridiculous ways.

The meta approach has become a tired trop in advertising as of late, but this is far from the worst example of the style. Plus the ad’s conclusion, featuring a woman with an Irish accent touting KFC’s Irish chicken and lack of “feckin nonsense” is a more unusual touch.

Credits:
Agency: BBH London
Creative Director: Hamish Pinnell
Creatives: Alex King, Andrew Jordan
Producer: Sarah Cooper

Production Company: Partizan
Director: Giles Ripley
Producer: Nicole Gray
DOP: Sam Goldie
Production Manager: Jack Bristow

Post Production/VFX: Mini Mill

Mismatched Sci-Fi Stilettos – These Han And Chewbacca Heels Pay Tribute To A Legendary Friendship (GALLERY)

(TrendHunter.com) At first glance these Han and Chewbacca heels from Etsy’s OrionsOriginals appear to be mismatched, at least to those who aren’t big fans of Star Wars. One is covered in fur and the other…