Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes.
Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes.
More than four million people tuned in to watch Ms. Maddow unveil a portion of President Trump’s 2005 tax returns, in a tantalizingly slow manner.
Michael Finkel’s new book investigates the account of a man who says he escaped civilization. How did he do it? And why would he want to?
In the past couple years, advertisers have looked to location data firms such as Placed, NinthDecimal and Arrivalist to verify whether people visited their stores, restaurants or auto dealerships. Today, digital ad firm xAd went another step by introducing an ad payment model that charges advertisers only if people showed up in a business location.
Applebee’s and The Home Depot are the first to try the new ad model, and several advertisers will launch cost-per-visit campaigns in the coming weeks, according to xAd CEO Dipanshu Sharma.
“I’m excited to see that there’s a data point suggesting that marketers are really focused on place visit and focused enough on it to warrant a new cost model,” said the founder of a location data firm who asked to remain anonymous.
In the past couple years, advertisers have looked to location data firms such as Placed, NinthDecimal and Arrivalist to verify whether people visited their stores, restaurants or auto dealerships. Today, digital ad firm xAd went another step by introducing an ad payment model that charges advertisers only if people showed up in a business location.
Applebee’s and The Home Depot are the first to try the new ad model, and several advertisers will launch cost-per-visit campaigns in the coming weeks, according to xAd CEO Dipanshu Sharma.
“I’m excited to see that there’s a data point suggesting that marketers are really focused on place visit and focused enough on it to warrant a new cost model,” said the founder of a location data firm who asked to remain anonymous.
One in 2.4 trillion. According to experts, those are the odds of picking the perfect NCAA March Madness bracket. It’s a feat so difficult that Warren Buffet once offered $1 billion to anyone who could pick a perfect bracket in the men’s tournament. Thankfully, picking the perfect March Madness snack is much easier.
-Carmichael Lynch collaborated with Funny or Die on this “Coolin’ Down with Sasquatch” music video spot starring Unbreakable Kimmy Schmidt‘s Tituss Burgess (video above).
-Condé Nast just is acquiring New York-based experiential marketing agency Pop2Life and its event technology platform, Ribyt.
-Burger King was named Cannes Lions’ Marketer of the Year.
-WPP digital creative agency POSSIBLE hired Mark McEachran as global client lead.
-Snapchat is publishing over 30 “Our Stories” for March Madness.
-New York-based brand-strategy and design agency Red Peak created a brand identity and logo for Met Life’s Brighthouse Financial.
-AdAge looks back at that time Donald Trump appeared in a McDonald’s ad alongside Grimace.
Today, more than ever, the conversation about women in advertising has never been stronger. And there is no better time for Ad Age’s Women to Watch list, which has been recognizing up-and-coming women in the industry for 20 years.
Our Women to Watch list celebrates executives in media, marketing and advertising who have had notable accomplishments within the past year. These are the visionaries, rainmakers, role models and business catalysts who are reshaping the marketing landscape. Over the years, our list has recognized hundreds of inspirational women leaders — and now we’re seeking the industry’s next generation.
Tell us why your candidate is deserving and specifically what accomplishments they have made within the last 12 months. Nomination forms can be found here for the list, which will publish on May 29. Winners will be celebrated at a luncheon on Aug. 3.
Food marketers may fund studies to demonstrate their products’ relative health, even if independent studies find something diffierent, but it’s on consumers to stay informed and evaluate the claims, chef Tom Colicchio said at SXSW in this video interview by Ad Age in collaboration with CNN.
Cutting off federal money for the Corporation for Public Broadcasting could devastate stations in smaller markets that already have tight budgets.
We have no idea who the people behind the YouTube page “Zebra Corner” are.
But we do know a few things about them: they like comedy, they know some people from Boston, and they REALLY HATE Commonwealth/McCann’s “Real People” campaign for Chevy.
This afternoon someone sent us this takeoff based on a simple concept: what if those people were random “man on the street” types? And what if they were from Beantown??
Get ready for some Wahlberg-worthy accents.
So that was mildly amusing! And we didn’t realize this because we live in New York and don’t own a car, but Car and Driver magazine has pretty much confirmed that J.D. Power is, indeed, a whole bunch of bullshit.
What about the zero percent APR financing?? That’s another one we never really understood.
This spoof was only the latest in a series, by the way. It’s pretty much the same joke over and over again.
OK, now we’re bored.
These guys also mock pharma ads and The Bachelor and some other stuff, and we’re most amused by the awful production values, tbh.
And what’s so bad about Boston and its accents, anyway? Have they ever been to Queens?
VML expanded its technology team with the arrival of Perry Puccetti as executive director, technology.
In the role, Puccetti will focus on “bringing in new technologies, capabilities and cost efficiencies, benefiting partners and clients alike” while reporting directly to chief technology officer Jeff Geheb.
Puccetti joins VML following a brief stint as vice president, client engagement for Kansas City agency Bernstein-Rein. Prior to that he spent over ten years with Kansas City tech consultancy Triple-I Corporation, where he served as president and CEO. Before that he served as senior adviser and COO at Ausley Associates, following nearly five years as senior manager at Sprint. Over the course of his career he has worked with clients including Microsoft, the U.S. Marine Corps, U.S. Army, U.S. Navy, Honeywell, ConocoPhillips, Cessna, FM&T, Lockheed Martin and the Kansas City Area Development Council.
In addition to Puccetti’s hire, VML also announced a series of promotions in its technology department.
Martin Coady, a VML veteran of over ten years who most recently served as managing director, technology, will now serve as executive director, marketing technology. In the role, he will be tasked with developing the marketing technology practice, overseeing a team utilizing marketing technology to created integrated platforms providing solutions for clients.
Kylie Schleicher will take on Coady’s former role as managing director, technology. Schleicher joined VML as a director of quality assurance in April of 2014 and most recently served as managing director, quality assurance. Before joining the agency she served as quality assurance lead at J.P. Morgan, consulting quality assurance lead at Waddell and Reed and integration manager at PrescribersConnection.
Craig Elimeliah will now serve as managing director, creative technology, a role which, according to a press release, “represents a new type of creative technology leader that pushes thinking forward through an understanding of the combined benefit of all three areas for client business.” He joined VML in August of 2015 as director, creative technology, following over four years at RAPP as senior vice president, director of creative technology.
Tiesha Miller was promoted to the role of group director, technology, after helping to establish the agency’s Chicago office in her position as director, digital strategy beginning in August of 2015. Before that she spent nearly three years with VML as a business systems analyst and technical director, starting in 2011, leaving the agency to become global capability lead, marketing technology at Kimberly-Clark before her return to VML in her most recent role.
TBWAChiatDay L.A. launched a March Madness campaign for casual restaurant chain Buffalo Wild Wings continuing with the surreal approach of its “Hit The Button” campaign, but with a bit of a dark twist.
“Number 7” is a classic “Be careful what you wish for” situation. When a server approaches the table of two college hoops fans and asks if she can get them anything else, one quips, “Yeah, you can get number 7 out of the game.” She jots down the note and, lo and behold, he appears out of thin air (much to everyone’s confusion).
“Foodoo” applies a similar approach to a food-based pun on the voodoo doll. Both spots end with a reminder that the chain is “The official hangout of March Madness.”
An NCAA-fueled effort makes sense for the brand, given their connection to sports in general. Something about the attempts at dark humor fall flat, however, making the results more off-putting than funny.
The “Foodoo” doll of the latter ad will also make an appearance in a social media campaign by space150, which will run on Facebook, Twitter and Instagram.
Buffalo Wild Wings vice president of marketing Bob Ruhland told Campaign it will also be a “secret menu item” during the tournament.
“March Madness is the most important thing within our calendar at this point and time,” Ruhland added. “That’s not taking anything away from NHL or NBA that’s going on right now, but it’s just this influx of fans because of brackets they’ve created at home. They turn their attention to college hoops and watch how that unfolds.”
Com tantas transformações é normal ter receio do hoje e amanhã
> LEIA MAIS: SXSW 2017: A imprecisão do presente
Wendy Clark says the agency of the future is actually the agency of today.
Ms. Clark, Ad Age’s Executive of the Year and president-CEO of North America for DDB, told Ad Age that the agency of the future is able to find the right data and use it wisely; can operate in three modes — micro, macro and mega; can welcome marketing partners; and can physically work side-by-side with the client.
Ms. Clark, along with other winners of our Ad Age and Creativity A-List Awards, will be honored at a gala in New York on April 19.
A entrevista do professor Robert Kelly ganhou fama na internet quando ele foi comicamente interrompido pelos seus filhos e logo após sua esposa, na tentativa de retirar as crianças do local. Mas o que aconteceria se os papéis estivessem trocados e fosse a mãe no lugar do pai sendo interrompido? O vídeo acima é a […]
> LEIA MAIS: O que acontece quando uma mãe é interrompida pelos filhos numa entrevista
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, March 16:
1. Candidate Trump’s pronouncements are working against President Trump’s plans. “Two federal judges have temporarily blocked President Donald Trump’s travel ban, both citing Trump’s statements about Muslims during the presidential campaign as part of their rulings,” CNN’s Laura Jarrett reports. “A ruling by a federal judge in Hawaii Wednesday resulted in a temporary restraining order nationwide, hours before it was set to go into effect. In a decision published Thursday morning, another federal judge in Maryland specifically blocked the 90-day ban on immigration for citizens of six Muslim-majority countries.”
2. “A deep fear came to pass for many artists, museums, and cultural organizations nationwide early Thursday morning when President Trump, in his first federal budget plan, proposed eliminating the National Endowment for the Arts and the National Endowment for the Humanities,” reports The New York Times’ Sopan Deb. “President Trump also proposed scrapping the Corporation for Public Broadcasting, a key revenue source for PBS and National Public Radio stations, as well as the Woodrow Wilson International Center for Scholars.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
