SXSW 2017: Como a tecnologia pode transformar a fé

É o momento certo para pensar de forma diferente sobre como e onde as pessoas encontram significado em suas vidas

> LEIA MAIS: SXSW 2017: Como a tecnologia pode transformar a fé

Tecnicalidade 033 – Programador mestre dos teclados

Ser um mestre dos teclados não é só para quem toca, é também para quem programa. É isso que aprendemos hoje neste episódio do Tecnicalidade, onde falamos sobre os problemas do Javascript, uma nova e curiosa patente da Sony e o PlayStation Now ficando um pouco mais interessante. Para os gadgets da semana, Rodrigo Gonzalez […]

> LEIA MAIS: Tecnicalidade 033 – Programador mestre dos teclados

SXSW Ignite: 5 minutos, 20 slides e muita emoção

Evento inova não só pelos temas de palestras, mas também pelos formatos inusitados

> LEIA MAIS: SXSW Ignite: 5 minutos, 20 slides e muita emoção

Indonesian activists cement their feet in front of Parliament building

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Letter written by a collection of farmers to President Joko Widodo on March 14 2017. They proceeded to cement their feet into the ground in front of the Indonesian parliament buildings and are refusing to leave until the President speaks with them:

“We are the villagers of the Kendeng karst plane in Central Java, the destruction of which is set to destroy the lives of its farmers, due to the construction of an Indonesian Cement Company factory and associated mining activities. We are arriving in droves to the capital city to cement our feet into the ground in front of the parliament building. This action is but one manifestation of our long struggle, and this time we plan to cement our feet until the President comes to talk to us, the people, and stop all industrial activities in our region associated with the cement factory.

Mr President, you are making our lives hard. You are harassing our very human dignity, attacking the unity of the villagers of Kendeng and accusing us of crimes we did not commit. You have businessmen, civil servants of the highest rank, and university professors who know the law, working on your side. But they are using these laws to deceive the people, meaning they are also deceiving themselves as well.  

Mr. President, when we protested in the countryside, in the provincial capital, in the national capital, we were continuously met with threats and violence. We are indeed village people, far from any big cities. Maybe it is difficult for you to imagine how we work directly with the land, wet with the earth from morning to night. When we come to demonstrate like this in front of the parliament building, the President’s office, overrun with police officers and armed thugs, eyeing and photographing us one by one, we feel like wild animals, treated like troublemakers by the very people holding firearms. We are the people, Mr. President, with dignity for our livelihoods, proud of being farmers.

Mr President, if you and your lackeys continue to show ambivalence towards our struggle, and do not immediately stop the construction of the cement factory, it means you are failing in your duty to serve the Indonesian people and protect their livelihoods as farmers. The destruction wrought from cement mining will prohibit us from living as our ancestors have for centuries. As farming people, you are set to destroy our harvest, our food and our cultural heritage.

Since we said goodbye to our loved ones in the village, since we prayed together, and left for your office Mr. President, we have not been shy to let the tears flow. We didn’t cry because of fear, or sentimentality, but because we are dreaming of the lives of our grandchildren, who, rather than inheriting fertile land, will inherit the desire to steal money, exploit the people like reptiles. Mr. President, don’t ever forget, the people may be small, but it is us, sir, who hold the life or death of this country in our hands.”

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Signed,

Joko Prianto – Sukinah – Suparmi – Jumikan –  Sudiri –  Giyem – Gunritno – Darto – Sariman – Kumari – Darto

 

Translated and edited from: http://www.daulathijau.org/?p=1050

Photos: https://www.facebook.com/print.woeloeng/posts/1467385679962701?pnref=story

The post Indonesian activists cement their feet in front of Parliament building appeared first on Adbusters | Journal of the mental environment.

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Friday Odds and Ends

-Forsman & Bodenfors launched a campaign for Swedish telecom company Telia based around the idea that the online versions of things are better than they are in real life (video above).

-Havas U.K. pulled ad spending from Google and YouTube over ads being tied to offensive content, but Havas CEO Yannick Bolloré said he wasn’t informed of the decision and that Havas would continue negotiating with Google.

-Digiday calls out “Advertising’s real fraud problem”: Bullshit.

-M&C Saatchi CEO David Kershaw claims Brexit has had “no effect” on the agency’s business

-360i launched a St. Patrick’s Day-themed social media campaign for whisky brand Jameson.

-Isobar U.K. CEO Steven Moy is leaving the agency after 18 months in the position.

-Canadian agency Rethink created bar coasters made from car wrecks for advocacy group Arrive Alive.

BSSP Terminates Its Contract With Mini After 11-Plus Years

BSSP has resigned from the Mini account rather than go through another procurement-mandated review.

The agency initially won U.S. agency of record duties back in 2005 and later negotiated to extend a very unusual policy that required the brand to launch a new review every four years to six years. This approach originated within the procurement department of the brand’s parent company BMW in Germany.

In the 11 1/2 years then, BSSP has survived three rounds of CMO revolving door, two new heads of the Mini division and a 2012 global creative review to retain the business. During that period it created work like the 2016 Super Bowl ad “Defy Labels” and a series of billboards that knew everyone’s name.

But the client later shifted the media portion of its business to UM and began making more “aggressive cost-cutting” moves like centralizing the core brand creative with its own teams in Munich. As BSSP’s relationship with Mini became more project-based, the benefits of participating in another review that will involve less brand work and more social media/CRM became less and less clear.

CCO John Butler called this “a difficult decision” in the press release, and today CEO Greg Stern told us he’d never heard of mandated reviews before working with Mini, adding, “If the agency-client relationship is working, you maintain it.”

At the same time, the business has undoubtedly benefited BSSP in many ways, helping the agency score new accounts and attract talent. Recent wins include PowerBar and Nature Made.

How Reese's Reworked its Latest Product Reveal Campaign


People commented on and shared the recipe, but the cupfidential aspects were barely mentioned.

So, the Reese’s team and its agencies decided on the Cupspiracy board, a more direct way of mentioning clues. Reese’s worked on the project with external partners including Soulsight, Arnold, Havas, UM and Ketchum.

“The board came about in one day after we saw that the campaign wasn’t picking up the steam that we wanted,” Mr. Riess said. “It was too subtle.”

Continue reading at AdAge.com

Manufactured Happiness

generation

Do you remember now?

Only a small fraction of me is brave enough to own the weight of certain truths.

I know, I feel the polluted electricity of now.

I am privileged, focusing on getting ahead, claiming credit, finishing school, living like comfortably. I want to copy what the generation before did.

I want to do it better.

I’m not even in school.

I live in poverty.

I have already reached my mid-life crisis, have already had kids that I can’t feed, can’t find clean drinking water for, can’t protect from war, or the vulgarity of what day-today life has come to mean for many.

I make and find happiness nonetheless.

I have no choice. I need to manufacture faith and hope and happiness, even in times when faith and hope and happiness are dim flickers of light poking holes into dark, ancient structures. I am seeking resurrections: the lost rituals of the corn, the rain, the sun, the myths of my ancestors, seeking salvation in amphibian tongues, to speak my songs to patient mountain eyes, blinking…

…even when truths are co-opted by systems of power, they belong to me.

Reality was never shaped by the path of least resistance alone and I know this.

Yes. This is me—I am my generation—We, Us, Our!

“What is your generation’s biggest problem?” you ask. Nothing other than me, We—Us are Our biggest problem.

How I shape myself, how We shape ourselves?

My generation’s biggest problem is nameless, faceless, hard to pin down because it’s everywhere and nowhere all at once.

My generation’s biggest problem is in how We live Our lives. It is in what I—We value and in what I—We can remember from a collective history.

Being connected to the environment, to spirituality, to family, and community—I am unfortunately typically those of Us that do not have the power and privilege to make these things valued and incorporated into dominant socio-political structures…

Nothing is ever stagnate—and sure enough I am those of Us growing in numbers—aligning with the will of the universe, aligning with one another, with Ourselves.

Those of my generation that have power don’t have the viewpoints of those of Us that come from the bottom of hierarchy. How could We? We haven’t had to struggle the way most of Us struggle. This too is changing thanks in part to the byproducts of globalization, hipsterism, technology—byproducts that allow for a pioneering, counter-systemic, global connection and communication—byproducts that unveil the power of miraculous mistakes, their value much greater than intended, deliberate operations.

I am learning how to become distinct and faceless at the same time. To adapt. To stop. To listen. To find the patience necessary to remember that I am not my own worst enemy. I am finding allies in myself.

My generation’s biggest problem is that it calls itself “my” generation to begin with. This is Our generation, regardless of what generation I come from.

Must We still dominate everything? So anxious to make all that is into possessions belonging to Us and Us alone, even in Our speech. Hasn’t Our world been victim to enough domination?

Even the most liberal minded individuals, those of Us that value how “cultured” or how “intelligent” or how “open” We are, still live in a world where We are forced to compete. Against what? Which forms of resistance are worth it? Must We question austerity alone? Or simply just question? We live in a world that operates under and because it is dominated by: Darwinian assumptions of survival, a Nietzschian-viewpoint of reality, and a capitalistic drive for domination. Must We remain self-defeated? Self-enslaved?  We live in a reality that leaves little room for the creative viewpoint of the “other” to be taken seriously. And when those without competitive power are left out of equations, those equations are likely to collapse into themselves, like black holes.

Some things are shifting—

the tectonic plates of Our consciousness.

Mobility.

Creativity.

Focus.

Freedom.

Love.

Food.

Water.

How We write

speak

create

how We be.

How We connect with one another, with Ourselves—each other, and Our Self.

What We chose to value…

Our broken systems…or something else.

Something better because technology and nature would not be at odds if money was obsolete, because school children can solve all the world’s problems in less than 48 hours, because this was proven by a school teacher, because the mysteries of  religion and science are the same bases for a renewed spirituality, because food is the best medicine.

Because there are too many contingencies to Our generation’s biggest problem: an unimaginable, raw and apocalyptic type of survival, a type of survival that requires acceptance of itself, of ourselves, and a simultaneous struggle towards alignment.

  Albulena Shabani



The post Manufactured Happiness appeared first on Adbusters | Journal of the mental environment.

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McDonald's: McDonald's all day breakfast chaos

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Toyota: The Full Trim Package

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Toyota: The Deluxe Package

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Toyota: The Memes Package

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Toyota: The Nature Package

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Toyota: The Plus One Follower Package

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Cancer Research UK: Mother's Day

In a climate where trust in UK charities has dropped, this new campaign sets out to directly thank Cancer Research UK’s regular supporters, showing them the impact they have made on people’s lives. This ‘survivor generated’ campaign features mums that are alive today thanks to pioneering research, which is in part funded by monthly donations like theirs.

Video of Cancer Research UK: Mothers Day

KIA: KIA scent lab

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Critic's Notebook: The Trump Resistance Will Be Commercialized

Since the election, several companies have amped up their marketing strategies to pitch their products using outright partisan messages.

Windows 10 agora tem propaganda embutida, cortesia da Microsoft

Com a crescente onda de usuários migrando e utilizando diariamente o Windows 10, o que antes parecia somente dicas, agora se tornam espaço para publicidade. A Microsoft passou a utilizar diversos espaços do sistema operacional para integrar propagandas. Alguns usuários do sistema vem reclamando que há algumas semanas anúncios do OneDrive tem aparecido no explorador […]

> LEIA MAIS: Windows 10 agora tem propaganda embutida, cortesia da Microsoft

BSSP Resigns BMW Mini Account After More Than 11 Years


After 11 and-a-half years with the brand, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW’s Mini, a move that comes ahead of the automaker’s upcoming creative review.

BSSP, which participated in the last review and retained the business, has “initiated the termination clause in its contract” ahead of another anticipated review, according to a statement from the agency. During the most recent review in 2012, BSSP was up against Via, BBH and Fitzgerald in the pitch, Ad Age previously reported.

The statement said that BMW’s “aggressive cost-cutting and procurement-mandated reviews,” as well as the consolidation of the media business for both BMW and Mini under Interpublic Group’s UM, which led to “reduction in staffing,” have ” all contributed to the financial challenges of managing the business profitably.”

Continue reading at AdAge.com

Jeep: Cacti

Jeep: Cacti