From the long arc of his public work and life, the New York City columnist often stepped away from the crowd and told stories of people who were ignored.
(TrendHunter.com) Designed and developed for the Akkuschrauberrennen drill race in Germany, the ‘TOXIC’ racer vehicle highlights a stylish aesthetic that is exceptionally created with functionality in mind….
Publicis New York launched a campaign for CoorDown, Italy’s national organization for individuals with Down syndrome, entitled “Not Special Needs” in time for World Down Syndrome Day today.
A 60-second spot takes aim at the phrase “special needs,” which it posits is an unfair way to characterize the needs of individuals with Down syndrome, who have the same needs as everybody else, really. To do so, it takes a look at what some “special needs” would actually look like, including a dinosaur egg diet, armor-clad wardrobe and celebrity wake-up calls. There’s also a dedicated campaign landing site, where viewers can find out more information.
The atypically humorous approach for a PSA makes its case in an entertaining way, without undermining the seriousness of the cause itself. It also forces audiences to reconsider how they think and speak about those with such disabilities.
Publicis New York executive creative directors, Luca Pannese and Luca Lorenzini, who recently joined the agency from Saatchi & Saatchi New York and have worked with the client in the past, were behind the effort, along with CCO Andy Bird, copywriter David Green and art director Jen Wang.
“The term ‘special needs’ is a euphemistic way to speak about persons with disabilities and their needs,” Bird explained to Adweek. “The reality is people with Down syndrome do not have different or special needs, although they may sometimes meet those needs in different ways. They have the same needs as all of us—jobs, friends, love and simply the need to be seen and treated equally.”
Credits:
Client:CoorDown
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: David Green
Art Director: Jen Wang
Director of Integrated Production Operations: Tim Ayers
Senior Integrated Producer: Jakub Popadiuk
Lead AD Tech Developer: Scott Jones
Interactive Developer: Dara Mao
Art Director: Jen Wang
Group Account Director: Kathryn Harvey
Account Director: Jakub Popadiuk, Shari Letterman
Chief Production Officer: Lisa Bifulco
Agency Producer: Chris Muldoon
Agency Editor: Marc Legana
Production Company: Hungryman Productions
Director: Wayne McClammy
Executive Producer/Managing Partner: Kevin Byrne
Puppet and Puppeteering: Legacy Effects
Editorial Company: Rock Paper Scissors
EP: Rana Martin and Eve Kornblum
Editor: Christjan Jordan
AE: Pieter Viljoen
Producer: Dani DuHadway
VFX/POST: Shed
Color: Billy Hobson
VFX: Paul O’Shea, Miles Essmiller, Phil Man
Puppet and Puppeteering: Legacy Effects
Music Producer: Rachel Rauch
Music, Mix and Sound Design by: Record & Mix: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Senior Producer: Kate Vadnais
Mixer/Sound Designer: Rommel Molina
Mix Assistant: Vivi Rojas
The last time we checked in with Death Wish Coffee, it was occupying a small space in an industrial park on the outskirts of Albany New York.
Then it won a spot in Super Bowl 50, thanks to Intuit’s QuickBook’s Small Business Big Game competition. And it’s never looked back.
In 2015, Death Wish Coffee generated revenue of about $3 million. Mike Brown, founder and CEO, said he and his accountants conservatively estimated revenue would top out at $10 million last year. The actual number was twice that at $20 million.
Brands soon took the brunt of appearing on pirated sites, or having their ads support their competitors Youtube channel, receiving complaints and boycotts from consumers. The final straw was the ‘extreme’ content. For years violent, pirated, and controversial videos have been uploaded and monetized on Youtube and finally hundreds of companies suspended advertising in “row over extremist content” according to The Times in the UK.
Global brands including Volkswagen, Toyota and Tesco last night joined the more than 250 companies that have suspended advertising deals with Google as the internet giant apologised for failing to crack down on extremism.
ITV, Aviva and Heinz also pulled advertising from YouTube, Google’s video platform, after an investigation by The Times found the companies promoted on videos posted by hate preachers, rape apologists and homophobic extremists banned from entering Britain.
So, it’s not the ISIS recruitment videos or pirated content that caused the mass exodus of brands, but suddenly popular Youtube channels with “homophobic extremists,” and hate preachers. I do hope they mean the videos showing ISIS soldiers dropping blindfolded men off rooftops, but I doubt that’s what they mean.
Publicis, the world’s third largest advertising agency network said it’s now reviewing its relationship with Google. Huge brands have confirmed that they have withdrawn all ads from Google, they include Marks & Spencer, Lloyds Bank, O2, L’Oréal, RBS, the BBC, Channel 4 and McDonald’s, as well as the British government. The Times say the accounts media buy may be worth £50 million a year. That kind of money finally made the ad giant sit up and take notice, so Google has just announced ‘tougher’ policies and hiring spree to prevent brand ads appearing next to extremist content on their blog.
“Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us.” explains Chief Business Officer Eric Schindler. I’m glad you finally realized. He adds:
We know advertisers don’t want their ads next to content that doesn’t align with their values. So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites.
And this is where it starts predictably going downhill. As soon as Google’s new hires attempted to put a more granular filter on the content of Youtube that would serve to better target advertising, the LGBT community were upset that their sexual content got filtered out and they re-trended the hashtag #YoutubeisOverParty. That hashtag trended last year when some of the largest youtubers, including potty-mouthed gamers, sarcastic political commentators and satirical channels, discovered that some of their content had been de-monetized without notice. Hundreds of blog posts were written decrying “censorship” as the creators slammed Google for the ‘new’ policy. The policy wasn’t new, just the enforcing of it. But when there is only one basket, and they can decide what gets monetized and what doesn’t, that is an issue – and it feels like I’ve said that before.
For content creators there is good news however, as Google is taking content scraping seriously for once. At least within their own Youtube community.
We’ll also tighten safeguards to ensure that ads show up only against legitimate creators in our YouTube Partner Program—as opposed to those who impersonate other channels or violate our community guidelines. Finally, we won’t stop at taking down ads. The YouTube team is taking a hard look at our existing community guidelines to determine what content is allowed on the platform—not just what content can be monetized.
I would ask what will they do with all the revenue they’ve already generated from monetizing these videos, but it should be fairly obvious: the exact same thing they’ve been doing all along. Keep it.
And while increased granular controls for advertisers seems like an obvious solution, it should have been implemented years ago.
The last time we checked in with Death Wish Coffee, it was occupying a small space in an industrial park on the outskirts of Albany New York.
Then it won a spot in Super Bowl 50, thanks to Intuit’s QuickBook’s Small Business Big Game competition. And it’s never looked back.
In 2015, Death Wish Coffee generated revenue of about $3 million. Mike Brown, founder and CEO, said he and his accountants conservatively estimated revenue would top out at $10 million last year. The actual number was twice that at $20 million.
AKQA hired Mark Uttley as group strategy director out of its San Francisco office. In the role, Uttley will be tasked with leading the research and insights discipline within the agency’s brand strategy practice.
Uttley formerly served as vice president, director of global consumer insight for Spotify, a position he held for nearly two and a half years and left last September. While with Spotify, consumer insights from Uttley’s department were a crucial element of several successful brand campaigns.
Before joining Spotify, he spent nearly two and a half years as director, global consumer insight, multimedia for Bloomberg. That followed nearly five and a half years as vice president, director of global consumer insight for Sony Music Entertainment and nearly five years with AOL as manger and then senior manager, consumer insights, before that.
Kevin Hochman, who helped lead KFC’s U.S. turnaround as its chief marketing officer here, has been promoted to president and chief concept officer of the chain’s U.S. business.
He succeeds Jason Marker, who had been KFC U.S. president for three years “and has made the personal decision to resign from the company to pursue other opportunities,” parent company Yum Brands said in a statement Tuesday.
Mr. Hochman will now report directly to KFC Global CEO Roger Eaton.
There’s one week left to nominate for Ad Age’s new Marketing Technology Trailblazers list honoring the digital transformers, data scientists and stack stars that fuel the world of marketing technology. The list, publishing April 17, will recognize industry movers who are creating, collecting and harnessing data to create smart marketing. And we are seeking your help for nominations for this influential list.
You may nominate someone at a technology vendor who is offering cool new products and showing the industry how to use it in new ways; the digital technologist at a marketer who is doing outstanding work applying digital tools of the trade to smartly manage and grow the company’s business; the data and insights strategist at an ad or marketing agency who is applying those learnings to business and winning.
Successful candidates will not be limited to those categories; however, people on our list will be actively working in and helping to advance marketing technology.
Doubling down on the notion that data helps drive great consumer experiences, Adobe introduces its latest software suite with “Heist,” an amusing spot in which a bank’s customers (and staff) aren’t enjoying themselves at all. That’s because the branch is being robbed by a bunch of dudes wearing ski masks and stockings. In a twist,…
To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin–a kind of French Home Depot–has released “Life’s Adventure.” Created by BETC Shopper, this is Up meets Life of Pi, with a couple’s uprooted fixer-upper home taking to the seas as they begin the long, emotional task of turning a…
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, March 20:
There is, yes, some depressing news below. But there is also a dancing zebra — so there’s hope! (Or something.) Anyway, let’s get started …
1. The No. 1 story at New York magazine’s website as of this morning is this week’s cover story by Olivia Nuzzi. It’s headlined “The True First Lady of Trump’s America” on the print cover and “Kellyanne Conway Is a Star” inside the magazine and online. Here’s one choice paragraph:
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, “Stranger Things” actor Joe Keery stars in Domino’s play on “Ferris Bueller’s Day Off” (Ad Age’s Jessica Wohl has background on the new campaign). Volkswagen serves up some discreet, amusing sex scenes in its new ad (Creativity’s Alexandra Jardine explains). And one of those walking, talking M&M’s characters causes a disturbance at a mall (spoiler: it involves biting a little kid) and gets carted off by security in an Easter-themed (or at least Easter candy-themed) ad.
(TrendHunter.com) The ‘UrbanX’ electric bike wheels work to make your existing bicycle an eco-friendly method of transportation without having to completely change the way you ride. Coming in a six sizes,…
Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards.
In December, the company, which also makes snowshoes as well as ice and inline skates, paired with OwnerIQ to open its data marketplace, a co-op program allowing retailers selling K2 branded gear to aim co-branded ads to winter sports shoppers who have visited K2’s 10 websites.
Today, five retailers have signed on to the opportunity to deliver ads for their stores to people visiting K2’s in-house-managed websites, which generate 1.5 million page views each month. With a total of 50 retailers pre-approved for the co-op, K2 anticipates more interest from those other stores, particularly when it makes a planned push behind the co-op and co-branded ad collateral this summer, when its 2017 product lines are introduced.
Print
Looma
Your ad before, your ad after.
Advertising Agency:Looma, Kiev, Ukraine
Creative Director:Sergey Prokopchuk
Illustrator:Looma
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
