Hasta La Creative!

Outdoor
Exide

Exide, India’s largest battery manufacturer powers more than just automobiles. Starting from submarines to aircrafts and charging power-stations that light up cities, Exide is the moving force of the country.

The Exide headquarter in Calcutta has been a prominent landmark in the city for decades. It was an opportunity to give it a facelift with a spectacular vinyl wrap.

The Exide vinyl wrap shows the entire geography covered by the brand. Whether it is a vehicle on land, sea or air, the visuals depict that it is connected to Exide. In fact, all the roads connect to the Exide logo and demonstrate the presence of Exide batteries across twenty-four applications.

India moves on Exide.

Advertising Agency:JWT, Kolkata, India
Executive Creative Director:Bipasha Banerjee
Creative Director:Sumit Das
Art Directors:Sukanta Biswas, Sourish Mitra
Illustrators:Sukanta Biswas, Sourish Mitra
Copywriter:Ananyo Banerjee
Photographer:Sarasij Dasgupta

Print
Pedigree

When your kids leave home, replace them.

Advertising Agency:ColensoBBDO, Auckland, New Zealand
Production:Exit Films
Film Company:Exit Films
Director:Adam Gunser
Sound Design:Franklin Road

Film
Intermarche

Advertising Agency:Romance, France
Ceo:Christophe Lichtenstein
CoFounder:Christophe Lichtenstein
Executive Creative Director:Alexandre Hervé
Copywriter:Alexandre Hervé
Strategic Director:Romain Roux
Copywriters:vincent Boursaud, Julien Bon, Gautier Fage
Art Directors:vincent Boursaud, Julien Bon, Gautier Fage
Tv Prod:Sophie Megrous
Postproduction:Jérôme Deplatière
Director:Katia Lewkowicz
Production:Carnibird

-BETC Shopper launched “Life’s Adventure” for Leroy Merlin (video above).

–KFC executive Jason Marker will replace Andrew Puzder as CEO of Hardee’s and Carl’s Jr. parent company CKE Restaurants in April. 

-Water brand Essentia appointed independent agency Periscope as its first creative agency of record.

-DigitasLBi head of brand and content Stuart Aitken explains “why there’s something wrong with the web.”

-Minneapolis-based Martin Williams Advertising promoted Swapna Desai to senior vice president, director of business strategy and Marty Enerson to senior vice president, director of operations.

-Adweek examines “How the Ad Council Turned the PSA Into a Powerful Engine for Social Change.”

-A recent report by eMarketer estimated that native ad spending will increase 36.2% to reach a total of $22.09 billion. 

ESPN’s out-of-home audience continues to give the network a not-insignificant ratings boost, as viewing in bars, restaurants, gyms, hotels and other public venues over the last several months have added millions of heretofore unaccounted-for deliveries.

While the out-of-home gains look to help recapture some of the industry-wide declines in traditional couch-lock TV ratings, moreover, they may also prove to make up for a good deal of the losses of younger viewers that are increasingly difficult to reach. According to Nielsen, OOH viewing has provide to bolster ESPN’s adults 18-to-24 audience by 9% and ESPN2’s by 7%, while 31% of all deliveries of adults 18-to-34 across both networks can be traced back to viewers who have slipped the bounds of their sofas.

According to Nielsen, ESPN last year notched its biggest out-of-home lift on Jan. 1, when its coverage of the Rose Bowl matchup between Stanford and Iowa drew an additional 1.15 million viewers who watched the game outside the friendly confines of their own dens and living rooms. The OOH deliveries marked a 9% lift compared to the broadcast’s standard C3 rating, bringing the game’s total audience to nearly 15 million viewers.

Continue reading at AdAge.com