A car that conquers any traffic jam by rising up, having its wheels spread wide and rolling over all the other vehicles? Yeah, that’s probably an ad. A mysterious vehicle called the Hum Rider showed up in Facebook videos this week, and immediately captured the attention of anyone who’s ever sat in traffic (i.e., pretty…
This gargantuan shrine to democracy has never felt so surreal.
After years of planning, Chipotle Mexican Grill is promoting an unbranded series meant to slyly teach kids about making good food choices, a move that comes at a crucial time as the company tries to move past major food-safety related woes.
The series, “RAD Lands,” is aimed at 7-to-10-year old children. It launched this week on iTunes and will be available to schools through a multi-year partnership with Discovery Education.
“We saw that there was a dearth of really good content out there focused on kids and young eaters” to help educate them on food and where it comes from, said Mark Shambura, Chipotle’s exec director of marketing.
While the U.S. Department of Justice investigates ad agencies accused of unscrupulously directing production jobs into their own in-house departments, the same set of problems is eating away at agency trust in Europe.
At a session during Advertising Week Europe, production company representatives accused agencies of giving themselves an unfair advantage when bidding for production work.
Steve Davies, CEO of the U.K. Advertising Producers Association, stopped short of accusing agencies of illegal practices. However, he said, “There are so many ways you can favor yourself without doing anything as crass as entering a criminal conspiracy You just have to not negotiate the price you get from a production company, or not supply them with information as you go along.”
After years of planning, Chipotle Mexican Grill is promoting an unbranded series meant to slyly teach kids about making good food choices, a move that comes at a crucial time as the company tries to move past major food-safety related woes.
The series, “RAD Lands,” is aimed at 7-to-10-year old children. It launched this week on iTunes and will be available to schools through a multi-year partnership with Discovery Education.
“We saw that there was a dearth of really good content out there focused on kids and young eaters” to help educate them on food and where it comes from, said Mark Shambura, Chipotle’s exec director of marketing.
What’s that adage? “Give a man a fish, and he eats for a day; but teach a man to fish, and he’ll never go hungry.” Widely applied to the value of long-term investments, today we’ll learn why this biblical entreaty also applies to content marketing. Rather than feed your bottom line with a few entertaining pieces of content, or even a short-term campaign, content marketing can indeed be an ongoing source of sustenance for a business.
No one understands this better than David Beebe, who was VP global and creative content marketing at Marriott International for several years until just Monday, and a Content Engagement Award recipient at the most recent CMO Awards. Under his leadership, Marriott’s global marketing department established its brands as preeminent travel lifestyle authorities through a never-ending storytelling program that focuses first on their audience.
“Now that consumers are in charge,” he told me, “we have to shift to not talking about ourselves, but what does that consumer want? How do I entertain them? How do I solve their problems? How do I build a relationship with them and provide value? Then, they’re more likely to pay attention to what I’m actually trying to sell.” Spend some time with Beebe’s story below, and learn how Marriott established its content marketing empire.
Between meetings, pitches, phone calls and flights, it’s hard to get to know your peers beyond business talk. But perhaps you should start taking the time to ask more questions outside of work, because it turns out that adland is full of people with unique, excitingand sometimes shockinglives beyond their day-to-day.
Here is the first part in a miniseries on everything you don’t know.
I’ve just returned from a couple of days at SXSW. I’ve been going to this annual event for nearly 20 years, and it’s something that I always look forward to. I love music and have always believed that the SXSW Music Festival was something special when it came to giving emerging voices a place to be seen and heard. SXSW used to be the place to discover new voices in music. If you were an up-and-coming musician, this was the place you came to be discovered, signed or just heard. Artists drove all night in vans filled with bandmates, amps, drums, guitars and duffle bags. It was never glamorous, but it was the most exciting road trip of the year for hundreds and hundreds of hard-working, nonfamous musicians.
Boy, how things have changed over the years. SXSW, while still important, has become a big hypefest where big brands talk to themselves and compete to throw the coolest parties. It’s filled with tech and media companies, all there to eat BBQ, have private parties and try to act cooler than they actually are. If I’m honest, I have to say that it makes me sick.Now, I admit that I know I’m sounding like an old guy saying, “Well, I remember back in the day, SXSW used to be different and better.”
But it’s true. Today, it is absolutely different. And, it is absolutely not better.
While the U.S. Department of Justice investigates ad agencies accused of unscrupulously directing production jobs into their own in-house departments, the same set of problems is eating away at agency trust in Europe.
At a session during Advertising Week Europe, production company representatives accused agencies of giving themselves an unfair advantage when bidding for production work.
Steve Davies, CEO of the U.K. Advertising Producers Association, stopped short of accusing agencies of illegal practices. However, he said, “There are so many ways you can favor yourself without doing anything as crass as entering a criminal conspiracy You just have to not negotiate the price you get from a production company, or not supply them with information as you go along.”
What does a global chief creative for culture bring to a brand? In Bacardi’s case, Swizz Beatz, a hip hop recording artist and music producer who also collects art, brought an idea he was already working on that in the last year has become a platform called No Commission.
In partnership with Bacardi, Mr. Beatz is involved in organizing and curating art fairs where artists can sell their work directly to buyers without paying the high commissions to galleries that Mr. Beatz said can amount to 50% or more of the price of the work. The events, which also include musical performances, draw big crowds as well as helping artists.
Mr. Beatz, who signed his deal with Bacardi in August 2016, described the partnership in an Advertising Week Europe session called “Evolving Brand Sponsorship and How We Tap Into Celebrities.”
(TrendHunter.com) The ‘Hemera’ is a compact projector that works to enable users to utilize the technology in order to perform presentations or enjoy entertainment wherever they are. Impossible compact,…
(TrendHunter.com) More consumers in urban areas are opting for personal means of transportation in the form of adult scooters and last leg travel devices, which the ‘OjO’ commuter scooter is an excellent…
The Coalition for Better Ads released “extensive” research today that will likely surprise no one: Consumers do not like autoplay video ads with sound, pop-up ads and ads that quickly flash, change colors.
Those are the core findings of the CBA’s research. They’re also part of a broader push to define the Better Ads Standard, which is an effort geared toward informing marketers and publishers which ads are most likely to drive consumer adoption of ad-blocking software.
The Coalition paid some 25,000 participants in the U.S. and Europe to rate 104 different ad experiences on desktop and mobile to reach its conclusion. Future work, the CBA said, will focus on performing similar studies in different parts of the world until at least 2018; if consumers in Europe find pop-up ads annoying, will consumers in Africa find them equally annoying too?
(TrendHunter.com) These genderless beauty innovations range from subculture skincare branding to unisex perfume blends that feature a versatile and sophisticated scent profile. In addition to consumers’ growing…
(TrendHunter.com) The conceptual Bell FCX-001 helicopter aircraft is designed with sustainability and aesthetics in mind for a passenger design that is capable of offering a bevy of innovative features.
The Bell FCX-…
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertised brand: Stopbullying.gov
Advert title(s): Words Kill
Headline and copy text (in English): Teach bullies that words can kill.
Media (see available options below): Digital
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Adam Sherbell
Art Director: Oleg Pak
Copywriter: Jon Gruber, Dan Morris
Synopsis: With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.
The post Stop Bulying by Miami Ad School appeared first on DesiCreative.
(TrendHunter.com) The Nissan Anion is a two-seat car that’s designed to identify the specifications of the future and how they might be applied to the design of a vehicle in the year 2030. Utilizing graphene…
Category: Beyond Madison Avenue
Summary: Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.
The launch follows Adobe’s $540 million acquisition of video ad tech company TubeMogul, which closed in December.
The Adobe Advertising Cloud includes three components: Search…
Outdoor, Print
Samsonite
Advertising Agency:Connelly Partners, Boston, USA
Chief Creative Officer:Alyssa Toro
Executive Creative Director:Jonathan Plazonja
Creative Director:Sid Murlidhar
Associate Creative Director:Carissa Mak
Art Director:Carissa Mak
Copywriter:Sid Murlidhar
Cgi:Happy Finish
Music:Gratitude Sound
Prepress:Williams & Partners
Retouching:Williams & Partners
Film
Samsonite
Advertising Agency:Connelly Partners, Boston, USA
Chief Creative Officer:Alyssa Toro
Executive Creative Director:Jonathan Plazonja
Creative Director:Sid Murlidhar
Associate Creative Director:Carissa Mak
Art Director:Carissa Mak
Copywriter:Sid Murlidhar
Cgi:Happy Finish
Music:Gratitude Sound
Prepress:Williams & Partners
Retouching:Williams & Partners
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
