Hasta La Creative!

(TrendHunter.com) These new pink Air Max 90s are great for updating one’s shoe selection for the spring. With a minimalist colorway that consists only of a light peachy pink, gray, white and an accent of black…

Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks giant.

To promote gun control, the creatives at Publicis Russia wanted to see what would happen if they put firearms in the hands of everyone. So, they made an online simulation that let anyone aim and shoot what they were told was a real gun at a courtyard full of people. The agency let users take…

A few years ago, Netflix accomplished an unprecedented feat: It deconstructed Hollywood. Through a painstaking reverse-engineering process of meta-tagging every movie and TV show imaginable, Netflix developed some 76,897 “altgenres,” give or take.

The entertainment giant had realized that merely dividing content into big buckets like “comedy” and “adventure” didn’t tell them much about what people were watching. Instead, Netflix needed to divide it into “African-American Crime Documentaries” and “Scary Cult Movies from the ’80s.” Doing so helped the company figure out what viewers were watching. Netflix used that data to create shows like “House of Cards.”

Brands exploring influencer marketing similarly have a golden opportunity to deconstruct social influencers across the entire web. By reverse-engineering robust profiles of influencers and their followers using increasingly micro-focused sets of demographic, behavioral and engagement data, digital marketers simultaneously improve their abilities to create the most effective campaigns and to connect with the most relevant followers.

Continue reading at AdAge.com

(TrendHunter.com) Female fans of vintage styles are likely to appreciate the new Agent Provocateur collection, which boasts 80s-inspired cuts and color palettes with a contemporary twist.

One-piece suits are…

Terror survives on the oxygen of attention and it’s not good enough for Facebook and Google to say they are separate from content they host, according to DigitasLBi international chief creative officer Chris Clarke.

Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto, who led a significant marketing overhaul of the company’s flagship soda brand with the 15-month old “Taste the Feeling” campaign, is leaving the company as the beverage giant overhauls its marketing leadership structure under its new CEO.

The changes, which were announced Thursday morning, include consolidating marketing, customer and commercial leadership strategy into one combined function led by a chief growth officer that will report to James Quincey. Mr. Quincey is currently Coca-Cola’s chief operating officer but will assume the CEO role on May 1, replacing the retiring Muhtar Kent in a succession plan that was announced late last year.

The chief growth officer role will be filled by Francisco Crespo, a 28-year company veteran who currently serves as president of Coke’s Mexico business unit.

Continue reading at AdAge.com

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March).

Anheuser-Busch InBev has begun a global media agency review, putting in play planning and buying duties for the world’s largest brewer. The incumbent on the U.S. business is WPP’s MediaCom, which has held the account since late 2014.

Globally, the goal is to consolidate the business with one or two agencies, an AB InBev spokesman said. At present, brewer uses eight agencies spanning all major holding companies to handle media operations in more than 50 countries. Every agency holding company has been invited to pitch, the spokesman said. The brewer is using Media Link as its search consultant, while Media Path will handle auditing. The process is expected to formally begin in April with the decision coming by the second half of this year.

The review comes several months after AB InBev’s $103 billion acquisition of SABMiller, which closed late last year. It is common for companies to seek media efficiencies via agency consolidations in the wake of major mergers and AB InBev is no different. The brewer wants to “drive consistency in our media rates and ways of working,” the spokesman stated in an email.

Continue reading at AdAge.com

(TrendHunter.com) Australian talent agency Silver Fox Management exclusively hires mature models and is setting to change the fashion industry’s unrealistic standard of beauty. Though the industry has become…