Cesar: Tastes like happy
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Since KLM was founded in Holland in 1919, Amsterdam has been its main hub. With Amsterdam as its home, it’s fair to say that KLM know every inch of the city. One of the many advantages of Amsterdam is that the city is very compact, and the best way to discover it is by foot. Therefore, to make customers’ experience of Amsterdam even more enjoyable, KLM has created a special limited edition sneaker that has been designed and optimised for discovering Amsterdam. The Amsterdam Sneaker, which is handmade in Europe, is perfect for taking long walks, and it even comes with free entry to many of the city’s sights.
During the campaign anybody can win a pair of Amsterdam Sneakers or bid for them on auction sites eBay and Tradera. All the money from the auctions will go to UNICEF.??Furthermore, KLM has created several city “walkabouts”, which will guide you to some of the not to be missed streets and sites of Amsterdam.
Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.
For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With our new campaign KFC ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves at select KFC stores.
Category: Beyond Madison Avenue
Summary: It’s open season on the duopoly.
In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision for permitting the distribution of fake news and walling off access to their data.
It’s unlikely that brands are only now waking up to the dark corners…
Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.
Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.
Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.