Cadillac: Carry
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Bill Condon said that the manservant LeFou, played by Josh Gad, has a “nice, exclusively gay moment” in the Disney film. Commence internet meltdown.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, Feb. 28:
You’re reading this on the last day of February (or later). You know what that means? You’ve somehow survived one-sixth of 2017. I don’t know how you did it! How we did it. Pat yourself on the back …
1. What the hell is going on?! And what the hell just happened?! In a post that currently sits atop newyorker.com’s “most popular” chart, Adam Gopnik has a theory: “Did the Oscars Just Prove That We Are Living in a Computer Simulation?” (Spoiler: Yeah, you’re probably a clueless extra in some version of “The Matrix.”)
In Colombia, it’s been reported that many people use GPS apps — when driving drunk — to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a “drunk GPS,” the only place our drivers were headed was jail… or even worse.
In Colombia, it’s been reported that many people use GPS apps — when driving drunk — to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a “drunk GPS,” the only place our drivers were headed was jail… or even worse.
The choice is a groundbreaking one for the fashion magazine empire and, in today’s climate, something of a statement on its own.
Kansas City agency Bernstein-Rein rolled out a campaign for McDonald’s Filet-O-Fish that promotes the chain’s sustainable sourcing for the sandwich.
A 30-second spot introduces viewers to Pollock, South Dakota and Alaska pollock (Gadus chalcogrammus), the type of fish the chain uses for its Filet-O-Fish sandwich. The spot uses the difference in Pollocks to inform viewers McDonald’s sources its wild-caught pollock from “a certified sustainable fishery” in Alaska.
That acts as something of a lead-in to a second, 15-second spot, which shows McDonald’s bring a man named Davis from land-locked Pollock, South Dakota on a fishing trip to Alaska to show him how their pollock is caught. Of course, he works up a bit of an appetite in the process.
McDonald’s, of course, typically turns its promotional efforts to the Filet-O-Fish this time of year, timed to coincide with Lent (which begins today). This year there’s an added incentive to promote the sustainable aspect of the seafood sandwich. According to a press release, McDonald’s is “the first restaurant chain in the U.S. to adopt Marine Stewardship Council (MSC) blue ecolabel” standards for its food. The campaign made its broadcast debut on Monday, with support from radio, digital and social media components.
“We want our consumers to know where our food comes from and what is in it, so what could be better than showing them not only the fish for the Filet-O-Fish sandwich but also, the care involved to ensure a great-tasting, quality sandwich when they visit McDonald’s,” McDonald’s vice president of culinary innovation Dan Coudreaut said in a statement.
“We needed to find a way to tell the story of McDonald’s sustainably caught wild-caught Alaska Pollock,” added Bernstein-Rein creative director Lara Wyckoff. “Lucky for us, Pollock, SD is about as far from an ocean as you can get in the United States which brought an entertaining element to the story.”
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, March 1:
There’s the Trump-driven big story (No. 1) and then there’s the story behind — or rather, before — the big story (No. 2), which is actually about a story that didn’t become a story. Does that all make sense? Of course not. But such is life in Trump’s America.
1. To get a sense of how well-received President Trump’s Tuesday night speech to Congress was, here’s a quick scan of some of this morning’s analysis: “Donald Trump Finally Sounded Like a President” (Time), “Trump’s teleprompter triumph” (the subject line of Bloomberg View’s email news digest), “Presidential Trump” (CNN) and this from the normally Trump-bashing Daily News:
In 2015, U.K. retailer Harvey Nichols pulled a brilliant move when it turned real CCTV footage of people stealing from its stores into an ad. Created out of Adam & Eve/DDB London directed by the Layzell Bros via Blink, “Shoplifters” superimposed cartoonish animated faces onto the culprits and promoted the company’s rewards app. It went on to win the Film Grand Prix at Cannes, as well as numerous other accolades. But the fame didn’t stop there. This year, the spot has found its way onto the big screen in “T2 Trainspotting,” the sequel to Director Danny Boyle’s seminal black comedy from 1996 about a group of heroin addicts in Edinburgh, Scotland.
In “T2,” which hits U.S. theaters on March 17, the ad plays in the background as Ewan McGregor’s Renton walks around the store with Veronika, a new character played by Anjela Nedyalkova. Harvey Nichols makes it a habit of featuring its marketing in the stores, so everyday shoppers would be familiar with the lo-fi scenes playing on screens as they peruse the racks. (Fun fact: at least in one case, the retailer has observed would-be thieves actually putting back merchandise they tried to steal after seeing the ad in-store).
But the ad then takes on new life during a key moment of the film. While at dinner in Harvey Nichols’ Forth Floor Brasserie with Veronika, Renton revisits his famous “Choose Life” soliloquy, but reinterpreted through his more seasoned point of view and with modern references. As he delivers his speech, the film cuts back to scenes of the iconic “Trainspotting” opening sequence, but this time, Harvey Nichols’ “Shoplifters” faces appear on the heads of Renton and Spud (Ewen Bremmer) as they sprint through the streets. Here’s the original:
O sonho do binge watching com Comic Sans foi alcançado
> LEIA MAIS: Netflix adiciona recurso que permite personalizar legendas
THE ORIGINAL? PriceMinister.com – 2015 “Sell in one click” Source : Coloribus Agency : Lafayette Agency, Paris (France) |
LESS ORIGINAL Letgo App – 2017 “Let your stuff go fast & simple” Source : Adsoftheworld Agency : Saatchi Kiev (Ukraine) |
Jack Hollis, group VP for marketing at Toyota Motor Sales, has been elevated to group VP for the Toyota division, where he will oversee the brand in North America, the automaker announced today. Toyota North America promoted Ed Laukes, currently VP for Toyota division marketing, media, incentives and motorsports, as its new VP for Toyota division marketing, succeeding Mr. Hollis.
Mr. Hollis is expected to maintain an active role overseeing marketing, according to a Toyota spokesman. A former minor league baseball player, Mr. Hollis joined Toyota in 1992 at the age of 25 as a management trainee. Over his career he held several national and regional management positions. As a marketer, he placed an emphasis on increasing the emotional appeal of Toyota.
“We have quality, durability, reliability and safety. What we don’t have is emotion. I mean, we do, but we need to grow it,” he said in a 2015 interview published on the automaker’s website. The emotional approach has been driven by Toyota’s ongoing “Let’s Go Places” campaign by Saatchi & Saatchi L.A.
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Advertising Agency:Sid Lee, New York, USA
Creative Director:Felipe Ferreira
Account Director:Brett Niebling
Account Executive:Gillian Couchman
Producer:Dana Kandic, Susan Shaughnessy
Production Company:Ars Thanea
Executive Creative Director:Peter Jaworowski
Producers:Marta Król, Tomasz Wachnik
Art Director:Karol Klonowski
Concept Artists:Krzysztof Ros?an, Miko?aj Piszczako, Micha? Lisowski
Typography:Miko?aj Piszczako
Digital Artists:Marcin Kowalski, ?ukasz Wiktorzak, Piotr Fr?czkowski, Maciej Mizer
3D Lead Artists:Piotr Nowacki, ?ukasz Skurczy?ski
Modeling:Ernest Ko?ka, Anna Mierzejewska, Jakub W?odarczyk
Textures:Ernest Ko?ka, Anna Mierzejewska, Jakub W?odarczyk
Shading:Piotr Nowacki, Ernest Ko?ka, Jakub W?odarczyk
Animation:Piotr Maciocha
Photographer:Francisco De Deus
Photographers Rep:Blake Pearson, VISU
Production Coordinator:Brie Walsh
Animator:Zack Williams
Digital Tech:Alex Smith
1st Photo Assistant:Mari Juliano
2nd Photo Assistant:Ben Mistak
Gaffer:Leandro Viana
Fabricator:Makoto Aoki, Swell
Fabricator Asst:Tomoka Tsuchimochi, Erina Hattori
Prop Stylist:Paola Ramirez
Pizza Hut is stepping up its game with high-top sneakers that allow their wearers to order pizza with a push of a button and rolling out a major discount offer for people who cannot get the special shoes.
The high-tops, which of course are being called Pie Tops, are the latest marketing stunt from a major pizza chain hungry for a bigger piece of America’s pizza-ordering pie.
Pizza Hut could use the attention after another weak quarter at the Yum Brands chain. While Pizza Hut remains the biggest pizza chain, its fourth-quarter sales at longstanding U.S. locations fell 4%. Meanwhile, rival Domino’s fourth-quarter U.S. same-store sales soared 12.2% and Papa John’s notched a 3.8% gain.
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