(TrendHunter.com) As is often the case, food and beverages have made a big imprint on the March 2017 lifestyle trends. People continue to find adventurous and delicious ways to get their daily fill, though healthy…
Nós adoramos assistir um apanhado de cenas com os melhores detalhes do cinema, e no vídeo que você confere acima é possível assistir alguns dos melhores takes de sombras e silhuetas, confira. A simplicidade da técnica confere na maioria das vezes todo o destaque para um personagem que não é possível enxergar, servindo de estímulo […]
> LEIA MAIS: O poder das sombras e silhuetas no cinema num único supercut
You know what’s funny about other people’s nostalgia? No matter how distant from your own experience, romanticized memory somehow always feels familiar. To promote Gucci’s 2017 spring/summer eyewear collection, photographer Petra Collins created “A Hungarian Dream.” The video–which has that tantalizing familiarity, even when it’s alien–is fueled by her own childhood recollections. Imagine bike rides…
Dentsu Aegis Network U.S. agency Firstborn has joined the global network of sibling shop Isobar, helping to expand the breadth and depth of the agencies’ digital, design and technology offerings.
The shops will operate under one P&L, which “changes the incentive,” said Isobar U.S. Co-CEO Geoff Cubitt.
“We will pitch as separate agencies and continue to have our own clients, but we’ll also jointly pitch together and be able to win business that we may not have been able to win before,” said Dan LaCivita, who will continue to serve in his role as CEO of Firstborn. He will also join the Isobar U.S. management team.
-The IPA is celebrating 100 years of British advertising. Here, via More About Advertising, is a 1959 Ogilvy cigarette spot helmed by Carol Reed of “The Third Man” fame.
-Back to the present day, where Digiday’s latest “confessions” implies that consultancies are coming to steal your business…for real this time.
-Can new product lines and mcgarrybowen save JC Penney?
-FX is brilliantly promoting The Americans by buying ads around stories about Trump’s alleged Russian connections.
-So you want to use that “zoom in on the…” meme? Too late. Erwin Penland and every other social media marketer already beat you to it.
-“Millennials are quite open to viewing ads as long as the content they are viewing is free on their mobile devices,” a shocking Nielsen study finds.
-Did the data firm that handled strategy for Donald Trump’s campaign really work miracles, or are they just repackaging the same data as everyone else? (SPOILER: it’s the latter.)
-Seafood chain Captain D’s has picked Cincinnati’s Empower MediaMarketing as its new media AOR after dropping TM Advertising and launching a creative review in December.
(TrendHunter.com) 2017 March beverage trends reveal unique product innovations in both alcoholic and non-alcoholic drinks and drinking-related items.
One such example is the coffee created by Molinari Private…
The South by Southwest Interactive Festival promises to have a very different tone than last year, when then-President Obama was warmly welcomed for a keynote presentation on civic engagement in the 21st century. For the creators, marketers and entrepreneurs descending this weekend on Austin, Texas, politics in the wake of President Trump will surely be top of mind, perhaps even overshadowing some of the innovation in virtual reality and artificial intelligence. Instead of undermining the value for marketers eager to enlist technology in their work, however, the dynamic might highlight connections that are increasingly important to recognize.
“Rather than a piece of technology or launch of a new app, this year’s conference will really be about the way all the things happening in politics are being threaded through what everyone does,” said David Grant, president of PopSugar Studios, the video unit at publisher PopSugar. “While in the past typically the focus is on a few new toys to play with, this year it is about how do these new toys affect journalism access and the ability to distinguish between real and fake news?”
From New Jersey Sen. Cory Booker’s opening keynote to a panel on sexual harassment and gender bias in the advertising industry, social impact and civic activism will be a running theme throughout the music, film and entertainment confab.
Last week, I compiled a list of the 5 jobs robots will take first. Today, let’s have a go at the 5 jobs robots will take last. For this article only, let’s define “robots” as technologies, such as machine learning algorithms running on purpose-built computer platforms, that have been trained to perform tasks that currently require humans to perform.
Understanding How Humans Work
Almost every human job requires us to perform some combination of the following four basic types of tasks:
The South by Southwest Interactive Festival promises to have a very different tone than last year, when then-President Obama was warmly welcomed for a keynote presentation on civic engagement in the 21st century. For the creators, marketers and entrepreneurs descending this weekend on Austin, Texas, politics in the wake of President Trump will surely be top of mind, perhaps even overshadowing some of the innovation in virtual reality and artificial intelligence. Instead of undermining the value for marketers eager to enlist technology in their work, however, the dynamic might highlight connections that are increasingly important to recognize.
“Rather than a piece of technology or launch of a new app, this year’s conference will really be about the way all the things happening in politics are being threaded through what everyone does,” said David Grant, president of PopSugar Studios, the video unit at publisher PopSugar. “While in the past typically the focus is on a few new toys to play with, this year it is about how do these new toys affect journalism access and the ability to distinguish between real and fake news?”
From New Jersey Sen. Cory Booker’s opening keynote to a panel on sexual harassment and gender bias in the advertising industry, social impact and civic activism will be a running theme throughout the music, film and entertainment confab.
A fome é capaz de tirar o foco, o cuidado e a atenção de qualquer pessoa, e para mostrar isso, Snickers lançou dois divertidos comerciais focando “no benefício” de não ficar com fome. Confira no player acima. Enquanto o primeiro comercial mostra um enfermeiro que acidentalmente deixou o seu telefone celular dentro da barriga de […]
> LEIA MAIS: Comercial mostra que você fica bem mais cuidadoso depois de comer um Snickers
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes–because they show the landscapes themselves. Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right…
(TrendHunter.com) The top 2017 March marketing trends encompass a range of promotions, with the most interesting initiatives beings smaller ones that offer creative methods of self-promotion.
The dynamic business…
Propaganda ou tecnologia? Adriano Brandão e Danilo Silvestre pegam o gancho do lançamento do Nintendo Switch e tentam desvendar o mistério da cronologia videogamística: o que define as famosas gerações de consoles? Afinal, o Switch está ou não inaugurando uma nova geração de video games? Os 16 bit e o “blast processing” do Sega Genesis faziam mesmo sentido? Será […]
> LEIA MAIS: Pouco Pixel 77 – Conflito de gerações
Você não se sente bem. Daí, alguém diz: isso é coisa da sua cabeça! Será? Nosso estado emocional pode afetar o corpo a ponto de causar doenças? O que é, afinal, uma doença psicossomática? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (26min 23s) ======== […]
> LEIA MAIS: Naruhodo #62 – Existem doenças psicossomáticas?
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