Isobar, Firstborn Join Forces to Increase Competitive Edge


Dentsu Aegis Network U.S. agency Firstborn has joined the global network of sibling shop Isobar, helping to expand the breadth and depth of the agencies’ digital, design and technology offerings.

The shops will operate under one P&L, which “changes the incentive,” said Isobar U.S. Co-CEO Geoff Cubitt.

“We will pitch as separate agencies and continue to have our own clients, but we’ll also jointly pitch together and be able to win business that we may not have been able to win before,” said Dan LaCivita, who will continue to serve in his role as CEO of Firstborn. He will also join the Isobar U.S. management team.

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