GAMERZ 2016 – Our daily computer-programmed reality

For a full intro to the festival, check out my previous story: GAMERZ: Digital tech ‘degenerated’ by craft and kludge.


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, installation at GAMERZ 2016. Photo: Luce Moreau

This year, a section of the exhibition of the GAMERZ festival was dedicated to the omnipresence of algorithms into our life. It was curated by artist, writer and otherwise brilliant cultural agitator Ewen Chardronnet.

By anchoring his curatorial text in the year 1972, Chardronnet reminds us that back then, the future of technology was not paved with malignant machines and other existential risks. Instead, it was brimming with hopes, ideals and thrilling speculations. In 1972 thus, Nixon orders the development of a Space Shuttle program, the first man-made satellite leaves the solar system, a man walks for the last time on the moon and his crew photographed one of the most reproduced images in human history: The Blue Marble portrait of the Earth.

1972 is also the year the cybernetic system Cybersyn and NASDAQ, the world’s first electronic stock market, were starting to show their potential. NASDAQ was only one year old but would rapidly become the fastest growing stock market. As for the socialism-imbued promises held by Cybersyn, they were cut short by the coup d’état led by Augusto Pinochet (and backed by the U.S.) in 1973.

Philip K. Dick declares that we Live in “a computer-programmed reality”

As the curator also recalls, a few years later Philip K. Dick would explain with determination (and a certain sentiment that the audience is not ready to believe his words) that we are living in a computer programmed reality. And indeed, nowadays, many scientists would argue that the science fiction writer’s declaration should not be taken lightly and that a being whose intelligence is far greater than our own might very well have created us for their own entertainment. In other words, chances are that we are indeed living in a computerized simulation.

What is sure is that artificial manipulations and decisions of all kinds have very physical and real impacts on our culture.

“Nowadays, algorithms are everywhere,” writes Chardronnet. “They organize the planning and optimal use of resources, pictures rendering, bio-computerizing, cryptography, stock exchanges, electronic surveillance, target marketing, our behavior on social media… But algorithms are as old as Babylon. If procedural generation video games universes are truly infinite, is there still any enchanted gardens full of immaterial mathematical relics to be found? Or will it be time to encompass the possibility of an end?

The title for Chardronnet’s exhibition is thus, very fittingly, Simulated Universe. The show featured artists whose works filter through the hype and anxiety surrounding a world controlled by artificial and often invisible intelligence.


Konrad Becker and Felix Stalder, Painted by Numbers. A Discursive Installation on Algorithmic Regime. Installation view at GAMERZ. Photo by Luce Moreau


Konrad Becker and Felix Stalder, Painted by Numbers. A Discursive Installation on Algorithmic Regime. Installation view at GAMERZ. Photo by Luce Moreau

Painted by Numbers provides an excellent introduction to the theme of the exhibition. Konrad Becker and Felix Stalder interviewed artists, scientists, activists, artists and experts in technology about their own perspectives on the power of algorithmic realities. The interviews were then segmented and rebuilt into short thematic videos that explore a particular issue (politics, culture, agency, etc.) under different but complementary points of view. The people interviewed talk about the perceived rationality of algorithms, weigh in on the possibility to build algorithm that would better reflect our values, discuss their lack of transparency, the subtle ways in which they are already shaping our cognitive processes, and often secretly scoring of members of society.

The videos are also available for watching online. I would highly recommend that you have a look at them if you have an hour (or 6 times 10 minutes) to spend on short films that efficiently open up all sorts of questions and provocations around the world built on data.
Extra bonus points to the authors of the videos for including women’s perspective (still not something that we should take for granted, alas!)


RYBN, ADM XI at GAMERZ 2016. Photo: Luce Moreau


RYBN, ADM XI at GAMERZ 2016. Photo: Luce Moreau


RYBN, ADM XI at GAMERZ 2016. Photo: Luce Moreau


RYBN, ADM XI at GAMERZ 2016. Photo: Luce Moreau

Important decisions are more and more devolved to machines and programs, making it difficult to determine who (or what) is actually in control. The trend is particularly noticeable in finance where increasingly high number of stock trades are now driven by algorithms.


“Algorithmic Trading. Percentage of Market Volume,” data from Morton Glantz, Robert Kissell. Multi-Asset Risk Modeling: Techniques for a Global Economy in an Electronic and Algorithmic Trading Era. Academic Press, Dec 3, 2013, p. 258.

Many types of algorithmic or automated trading activities can be described as high-frequency trading (HFT), a type of algorithmic trading characterized by such high speeds, such high turnover rates and high order-to-trade ratios that no man would ever dream of comparing to its. Algo trading been the subject of much debate since one of them caused the 2010 Flash Crash which saw nearly $1 trillion of value erased from U.S. stocks and the Dow Jones index lose almost 9% of its value in a matter of minutes. The market rapidly regained its composure and eventually closed 3% lower.

RYBN.ORG is a group of French artists who have been studying algorithmic finance for a number of years but who also created their own trading robot. Using an artificial intelligence algorithm, the autonomous program has been investing and speculating on financial markets since 2011. More recently, the group have invited other artists to join their research platform ADM XI and experiment with counter-intuitive strategies of investment and speculation.

The trading algorithms hosted on the platform follow their own non mercantile and obsessive logic: some attempt to produce a total and irreversible chaos, others try to influence the market prices to make it look like a given geometrical shape, while others tries do saturate the market with non human affects.

Within this contest, benefits are no longer driven by the prices and other economic instruments, but rather, by living organisms – soil, plants, bacteria; by supraterrestrial rules – environmental, astronomical, astrological; or by non-scientific knowledges – esoteric, magic, geomancy, etc.

Suzanne Treister‘s Quantum V algorithm is guided by data from human brains under the influence of psychoactve plants and planetary networks. Horia Cosmin Samoila‘s work submits selected stocks and financial products to an algorithm governed by the Global Consciousness Project, a Princeton University parapsychology experiment that looks for interactions between “global consciousness” and physical systems. Marc Swynghedauw’s HeidiX buys or sells stock according to how likely her actions with help her (she’s a lady bot!) reach the summit of famous mountains. Nicolas Montgermont‘s HADES trading algorithm uses its knowledge in astronomy, astrology and mythology to sell or buy gold. You can find more algorithms on the platform, the logic behind each of them is frankly quite baffling but some of them seem to perform rather well.


Regina de Miguel, Una historia nunca contada desde abajo, 2016. Photo by Luce Moreau

Una historia nunca contada desde abajo (A Story Never Told from Below) is inspired by the Cybersyn or Synco project. The project kicked off in mid-1971, when cybernetic visionary Stafford Beer was approached by a high-ranking member of the newly elected socialist government of Salvador Allende. The scientist was asked if he could apply his cybernetic theories to the management of the public sector of the Chilean economy. The objective of Cybersyn was to use a system of networked telex machines and computers to transmit data from factories to the government, allowing for economic planning in real time. The project was dropped after Pinochet’s 1971 coup.

Regina de Miguel’s film lasts roughly 2 hours and i didn’t get a chance to watch it properly, alas! From what i’ve seen and also gathered from various readings and discussions, it seems that the work looks at times (which might now be regarded as ‘utopian’) when scientists and politicians embraced technology with enthusiasm in the hope that they would genuinely help them govern and improve humanity. However, utopias, even the most revolutionary ones, tend to be betrayed by the systematic failures of the times when they were conceived.


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, installation at GAMERZ 2016. Photo: Luce Moreau


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, installation at GAMERZ 2016. Photo: Luce Moreau


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, installation at GAMERZ 2016. Photo: Luce Moreau


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, installation at GAMERZ 2016. Photo: Luce Moreau


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, performance at GAMERZ 2016. Photo: Luce Moreau


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, performance at GAMERZ 2016. Photo: Luce Moreau

Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov believe that the research in arts and humanities should be recognized as development practices complementary to space science and technology. The installation and performance they presented at GAMERZ are part of a broader call to integrate art forms into space programmes.

Živadinov was a co-founder of the avant-garde art collective Neue Slowenische Kunst and the director of the first complete theatre production in zero gravity conditions. In 1995 Živadinov embarked on Noordung 1995-2045, a 50-year theatrical process named after the famous Slovene rocket engineer and pioneer of cosmonautics.

The Noordung 1995-2045 theatre piece is to be repeated on the same day, every ten years, until 2045. Should any of the actors die during this 50 year period (as it happened already with actress Milena Grm), their role will be symbolized on stage by a remote controlled sign that the individual had previously selected. As for their text, it will be replaced by a melody for women and rhythm for men. Since it is highly likely that all actors will have passed away by 2045, all that will remain on the stage for the last performance will be their technological substitutes. Each of these devices will then be sent in the Earth’s orbit from where they will transmit signals back to Earth and also into deep space.


Špela Petri?, Miha Turši?, Dunja Zupan?i? and Dragan Živadinov, Agents non-humains, performance at GAMERZ 2016. Photo: Luce Moreau

Previously: GAMERZ: Digital tech ‘degenerated’ by craft and kludge.

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Top 55 Retail Design Trends in February – From Yoga Store Coffee Bars to Virtual Reality Cafes (TOPLIST)

(TrendHunter.com) February 2017 retail design trends reveal some prominent themes – the convergence of different concepts into one retail space, and the infusion of tech into the design of stores.

The Neat Cafe…

Naruhodo #58 – Por que os horários dos remédios devem ser respeitados?

A receita do médico é clara: você deve tomar um determinado medicamento de X em X horas. Mas a verdade é que nem sempre respeitamos o intervalo recomendado. Quais as consequências disso? Por que deveríamos levar isso mais a sério? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. […]

> LEIA MAIS: Naruhodo #58 – Por que os horários dos remédios devem ser respeitados?

?dažu Crisps: Flavorionaire. Why not?

The most renowned Latvian brand of crisps – ?dažu ?ipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” – anything goes. In this case, adding some spice to a post-soviet setting and mundane life.

Video of ?dažu Crisps "Why not?" 2017

Forget the Oscars, Farmers Insurance Is Running Its Own Awards


The Academy Awards are less than a week away, but animal lovers may want to tune into a mock award show created by Farmers Insurance Group. The Los Angeles-based insurer has put together a digital campaign designed to highlight some of its craziest real-life claims in a format that takes advantage of the current awards season. Called “The Burkies,” after Farmers’ spokesman Professor Burke, the character created by Oscar winner JK Simmons six years ago, the awards will also play up Farmers’ “We Know From Experience” campaign, now in its second year.

“It’s allowing us to extend the campaign in a way people have given us permission to do at a time when they want to be entertained,” said Leesa Eichberger, who joined the 89-year-old company last year as head of brand marketing. She noted that the company tried something similar on a smaller scale with a digital effort tied to the Olympics last summer and met with success. “We’re not just developing content for content’s sake, but content that’s relevant, fun and interesting.”

Beginning Monday, Farmers will push out a series of spots, including a 30-second promo trailer and six award contenders, each in a different film genre, like horror, romance and comedy. Among the finalists are a dog dreaming of diving who floods his owners’ house; a deer who hosts a stag party and destroys the pool; and a turkey uprising that causes a meat truck to crash. A lot of the video footage is repurposed from prior adssuch as a “romantic rodent” that steals a wedding ring. Using stock and existing footage kept production costs low, said Ms. Eichberger, who declined to specify the campaign’s budget. In 2015, Farmers spent $140.9 million on measured media in the U.S., according to Kantar Media.

Continue reading at AdAge.com

Unilever Merger or P&G Breakup? Both Proposals Point to Cost Savings


In the same week that Kraft Heinz proposed to buy Unilever in a bid to put two of the biggest marketers together, it was revealed that Procter & Gamble Co. has an activist investor at its door who many believe will agitate for a breakup.

Nelson Peltz’s Trian Fund Management disclosed that it has accumulated an investment in P&G that’s grown to $3.5 billion. Mr. Peltz has spurred big breakups of Kraft Foods in two waves this millennium, most recently the 2011 Mondelez spinoff, and unsuccessfully pushed for PepsiCo to split from Frito-Lay.

The breakup logic flies in the face of the proposed Kraft Heinz-Unilever merger, which would produce a behemoth with $84.2 billion in annual salesabout the size of P&G before a 100-brand purge spurred by another activist investor, Pershing Square Holdings’ Bill Ackman, five years ago.

Continue reading at AdAge.com

Texas Organizations Launch 'I Pee With LGBT' Campaign


The American Civil Liberties Union of Texas and nonprofit Legacy Community Health have released a digital video to highlight the discriminatory nature of the Texas “Bathroom Bill” (Senate Bill 6), which aims to prohibit transgender people from using the restroom they choose.

The 60-second spot, entitled “Taking a Seat, Making a Stand,” was created by GSD&M and five-time Academy Award-nominated director Richard Linklater. Through targeted digital Facebook buys, the humorous video will try to encourage Texans to reach out to their state legislators to oppose S.B. 6. The campaign behind this effort is called “I Pee With LGBT” and the hashtags include #IPEEWITHLGBT and #StopBS6.

To bring humor to the situation, the spot shows a number of people some in bathrooms discussing how there’s only one way to stop the bill, “You’ve got to take a seat to make a stand.”

Continue reading at AdAge.com

Turner Sports Preps Single-Buyer 'Superpod' Commercial Breaks for NBA


Not content merely to shake up its NBA broadcast and studio crews, Turner Sports next week will give advertisers an opportunity to make their mark on its new “Players Only” initiative, carving out a quartet of single-sponsor “superpods” that will air during TNT’s Monday night doubleheaders.

Featuring a blend of isolated branded content, whip-around analysis and a custom 60-second capper, each takeover pod will replace the standard three-minute ad break that occurs between the first and second and third and fourth quarters of TNT’s NBA coverage.

Designed to offer viewers a more engaging experience during basketball’s longest in-game breaks, the superpods also provide TNT’s NBA advertisers with a clutter-free chunk of real estate from which to market their products and services. If the experiment works out as planned, hoops enthusiasts will be more likely to pay attention to the brand messaging, which in turn would go a long way toward justifying the premium rates associated with taking up an exclusive position.

Continue reading at AdAge.com

SkinnyPop Tries Its Halo on Microwave Popcorn


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Continue reading at AdAge.com

Forget the Oscars, Farmers Insurance Is Running Its Own Awards


The Academy Awards are less than a week away, but animal lovers may want to tune into a mock award show created by Farmers Insurance Group. The Los Angeles-based insurer has put together a digital campaign designed to highlight some of its craziest real-life claims in a format that takes advantage of the current awards season. Called “The Burkies,” after Farmers’ spokesman Professor Burke, the character created by Oscar winner JK Simmons six years ago, the awards will also play up Farmers’ “We Know From Experience” campaign, now in its second year.

“It’s allowing us to extend the campaign in a way people have given us permission to do at a time when they want to be entertained,” said Leesa Eichberger, who joined the 89-year-old company last year as head of brand marketing. She noted that the company tried something similar on a smaller scale with a digital effort tied to the Olympics last summer and met with success. “We’re not just developing content for content’s sake, but content that’s relevant, fun and interesting.”

Beginning Monday, Farmers will push out a series of spots, including a 30-second promo trailer and six award contenders, each in a different film genre, like horror, romance and comedy. Among the finalists are a dog dreaming of diving who floods his owners’ house; a deer who hosts a stag party and destroys the pool; and a turkey uprising that causes a meat truck to crash. A lot of the video footage is repurposed from prior adssuch as a “romantic rodent” that steals a wedding ring. Using stock and existing footage kept production costs low, said Ms. Eichberger, who declined to specify the campaign’s budget. In 2015, Farmers spent $140.9 million on measured media in the U.S., according to Kantar Media.

Continue reading at AdAge.com

Great Wall: M4 Valentine

Great Wall: M4 Valentine
Great Wall: M4 Valentine
Great Wall: M4 Valentine

Launching the Great Wall M4 through a street marketing action . We convinced a customer to deliver the car to his spouse one week earlier than the registration date, and Feb 14 was chosen. We got approval to decorate the car with stickers written in french : Joyeuse Saint-Valetin ma chérie Je t’aime (Happy Valentine darling, I love you). The itinerary was different from the spouse house , it takes normally 20 km (28 minutes). We chose to extend during rush hour, so it took around 2 hours along 60 km.

McDonald's: Order online

McDonald's: Order online

OCB: Wife

OCB: Wife

Sometimes minor issues can look like blank walls. That’s why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.

OCB: Car

OCB: Car

Sometimes minor issues can look like blank walls. That’s why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.

OCB: Workload

OCB: Workload

Sometimes minor issues can look like blank walls. That’s why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.

Visa: Rubiks cube

Video of BABY SOLVES A RUBIKS CUBE! (VISA)

As Alexandra Shulman Departs, Who’s Next at British Vogue?

The contenders to replace Ms. Shulman, the magazine’s editor in chief for 25 years, include her deputy, the founder of Net-a-Porter and a Financial Times editor.

Tennessee Department of Tourist Development: Live from Tennessee

Tennessee wanted to showcase itself as the premier music destination. Since many famous artists live in the Volunteer State, it’s common for them to pop-in and perform in small venues. Even on street corners. To show what that’s like, we put on the first interactive live-streamed concert. Over three days, artists were beamed from Tennessee to Downtown Chicago via a two-sided digital billboard. The screen showed front and back of the artists, giving the appearance they were standing on the sidewalk. Passers-by got an intimate concert, and could interact with the artists—who took requests, signed posters, and gave away trips. A single screen generated 1.24 billion earned media impressions, and Chicago bookings to Tennessee increased by 139 percent.

Video of Tennessee Department of Tourist Development: Live from Tennessee

Hula Hoop: Sorry, I’ve got my hands full

Video of Hula Hoops: Sorry, I’ve got my hands full

Carsten Höller Exhibit: Self-driving bed

Carsten Höller Exhibit: Self-driving bed