O Waze anunciou hoje que está expandindo seu serviço de caronas, o Waze Carpool, semelhante ao que acontece com o Uber. Essa opção passa a ser oferecida para muitas outras partes do mundo, incluindo a América Latina. Diferente dos concorrentes, o aplicativo tem uma taxa fixa por distância percorrida e não foca em substituir os […]
> LEIA MAIS: Waze amplia oferta de carona para a América Latina
This is the first ad the New York Times (or as Donald Trump calls it, the Failing New York Times) has ever run. And it will run during the Oscars. Half of it is made up of thinly-veiled references to what the Trump campaign has said. According to The Hill, Trump has targeted the New York Times more than any media. So basically, the New York Times has made a response ad to one person: President Trump. Which is weird, because I’m pretty sure he won’t be watching the Oscars. If they wanted to reach him, they run it on Fox News.
Considering #OscarBoycott is a pretty busy hashtag on Twitter, and considering MMA fighters are mad at Meryl Streep for slamming their art form which takes years of training to perfect it also kind of shows the New York Times isn’t interested in widening its base beyond what you might call the Costal Liberal demographic. Which is all well and good since it’s worked or them for 165 years. They’ve even recently gained digital subscriptions, too. Probably sympathy subscriptions thanks to Trump criticizing them. At least they know their base. But as the New York Times plans another round of layoffs and budget cuts, they might want to be thinking about increasing market share and answering the hard question of how to do that.
But this ad doesn’t do that at all. Not because it seems like it’s only talking to the New York Times subscribers. But because it avoids taking a stand for anything. Beyond a lot of contradictory titles, the spot ends with the Times proudly wearing The Cloak Of Truth. The truth is hard to find and hard to know but it’s really important, man. Yeah? And? They don’t come out and position the Times as being the place for said truths. A little hard to do when you’ve been known to hire the occasional plagiarist. The ad doesn’t take a stand on anything. They even shortchange themselves. Even if you aren’t a die-hard Hillary-supporting Chardonnay-swilling Live-In-New-York-Forever kind of intellectual, their style section and review of books and, well, basically everything other than politics, is more or less straight down the middle and objective. In other words, they have a lot to offer.
Instead, they focus on politics and declare the truth is hard to find, and hint at the fact they are able to find the truth. So how exactly are they different from The Wall Street Journal, or The L.A. Times, or The Guardian? Well, I know how they’re different from the Guardian. The Guardian aired a similar concept called The Three Little Pigs back in 2012 that explored the nature of how culture and popular opinion gets swayed by opinion and only guiding light of truth can help us make sense of it all. And they did with a much bigger budget than the Times, and with a much simpler analogy to the Three Little Pigs which made it inclusive to everyone, and it was clever and took you on an emotional journey. And oh yeah, it was aimed as a response to one particular person.
But this ad? The truth is this ad is as first-thought as you can get right down to the black and white color scheme. The truth is, this ad is full of sound and fury but signifies nothing. The truth is, this ad looks like a student at a third rate portfolio center made it on the cheap, but still had to borrow money from their dad to get Premiere.
This commercial break is brought to you by Facebook.
On Thursday, the social network expanded its “mid-roll” video ads program, where it splits money from commercials with video creators on its properties and off.
“We want to help our partners monetize their premium video content both on Facebook and on their own websites and apps,” Facebook’s product monetization team said in a blog post.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
In its latest ad effort “Gym Rats,” Synovus Bank proves it’s the “bank of here” by taking the ultimate back seat to Hurricane Boxing Gym, a local non-profit that reaches out to at-risk youth in Tampa Bay: It’s so involved in the community, the commercial doesn’t even bear the bank’s name.
The thoughtful 60-second PSA by advertising agency Fitzgerald & Co. (Fitzco) features glimpses of young gym members as they train with Hurricane owner Will Velez. “Gym rats—that’s what they call us. At first I didn’t like it,” one member says in a monologue that ends with the realizing that “Rats survive; they take care of their own. I’m cool with being a gym rat.”
The PSA, which is intended to increase awareness in the Tampa community for Hurricane and its mission, tags with “This ring builds champions.” It began airing on local network TV affiliates and online in late January and will run for a year.
Synovus and Hurricane launched the PSA with a viewing party and ribbon-cutting ceremony on February 17.
Synovus fell in love with Hurricane Boxing after learning about the gym’s cause in 2015. In a retail promotion, the gym was one of the bank’s new checking account customers that received $200.00 to invest back into their communities and small businesses. It’s been a passion project for the Synovus and Fitzco teams ever since.
Compact SUVs are often thought of as less capable than their full-sized SUV or truck-like counterparts. But the Toyota RAV4, with available All-Wheel Drive, is able to handle just about any scenario you can throw at it. So to get this message across to a target of spontaneous and active people, we showed the RAV4 living up to its promise of adventure. No matter what you want to do, the RAV4 will be there, rain or shine, summer or winter, anywhere or anytime.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth–and the role independent journalists play in searching for it, and telling it–in a big new brand campaign from Droga5. Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of…
China’s Weibo microblogging service has been making a comeback, as witnessed by its 2016 annual results. The platform’s efforts on video content and live streaming helped boost 2016 ad and marketing revenue by 42%.
Weibo is China’s answer to Twitter — except that it’s on the up-and-up, while Twitter’s ad revenues fell in the most recent quarter. Weibo is worth more than Twitter by market capitalization, and its user numbers are now almost on par with Twitter’s. The Chinese platform said it had 313 million monthly active users in December, up 33% from a year earlier. Of those, 90% were on mobile. Twitter had 319 million monthly active users globally at the end of 2016. (Like most Western social media, Twitter is blocked by China’s Great Firewall, so most of the mainland can’t access it.)
One key to Weibo’s success is that it has worked with TV networks and Youku, the Alibaba-owned video streaming platform, to get more video content on its platform. The NFL recently began streaming its games live on Weibo, including the Super Bowl. CEO Gaofei Wang said on an earnings call that daily video views on Weibo had increased about sevenfold in December from the previous year.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
Leo Vegas, the Swedish mobile gaming and online casino company, is launching a new campaign in the UK starring British comedy legend, Johnny Vegas. The campaign aims to communicate that Leo Vegas is the ‘king of mobile casino’ because it has got more mobile games than anyone else. And for a brand that is ‘king of mobile’ naturally Leo Vegas needed not one, but two brand ambassadors. It doesn’t get any more vegas.
URL: https://thecallthatcomesafter.com
?The project is called “The Call That Comes After” and what’s interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign – they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most – their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.? ?The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks.
-MullenLowe launched this “When You Least Expect It” PSA for the British Heart Foundation (video above).
-General Mills CCO and Fallon vet Michael Fanuele thinks clients should be more humble during pitches.
-Ad Contrarian is pissed about something (this time it’s VB&P’s Super Bowl spot for Audi).
-FCB Inferno’s “This Girl Can” campaign for Sport England has made the move from advertising to activism.
-Google is opening up its troll-fighting AI project Jigsaw to everyone.
-Jose Cuervo celebrated its 222nd birthday with limited-edition bottles by Spanish-born artist Ricardo Cavolo and clothing by Honduran fashion designer Carlos Campos.
-So, about that proposed AT&T/Time Warner merger…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
