Popular ideas about the working class are woefully out of date. Here are nine people who tell a truer story of what the American work force does today — and will do tomorrow.
(TrendHunter.com) Most rings, and indeed most jewelry, are meant to prioritize visual aesthetics for those looking at them, but the Liud Rings opt to focus on a different aesthetic sense. To the outside observers,…
Com criação da Droga5, jornal tenta combater a crise da mídia instalada pelos fatos alternativos
> LEIA MAIS: “A verdade agora é mais importante do que nunca”, afirma NY Times em comercial que será veiculado no Oscar
Call it hypochondriac chic. If you’re a fashionista who’s also afraid of getting sick, an air filter company in Sweden has the perfect scarf for you. Trollh?ttan-based manufacturer Ultramare’s business includes selling filters to hospitals to help prevent the spread of germs. With Gothenburg-based agency Milk, it invented a special neck-warming garment lined with those…
Ashes to ashes, rust to rust… Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office. Staffers weren’t mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some things, it seems, just won’t…
(TrendHunter.com) The ‘Hawai Adda’ airplane restaurant is a new dining establishment situated in Ludhiana in India which is focused on offering an unexpected dining experience alongside some delicious food….
With the emerging cannabis industry extending its reach across the country, many marketers are venturing into this new frontier with questions about how to best make an impact. In a field this new, which saw revenues of nearly $7 billion in 2016, there are no established rules to guide you (although there are laws — but we’ll get to that in a moment).
HOW can you market your cannabis products for success? Here are a few strategies that will expand your appeal and position you as a successful pioneer in this yet-uncharted territory.
1. Think “sophisticated” rather than “stoner”
Part two of a two-part column. Read part one here.
Dear Client Considering A Review, here’s the real rub of a pitch that’ll certainly haunt me for a long time: it’s brutal. The time demanded, on top of the pressure exerted, on top of the very real jobs at risk — especially in the case of a large and complex multi-brand assignment — is literally life-altering for those participating. One agency friend told me that weeks into our review his kids stopped setting a place for him at the dinner table, knowing he’d not be home to join them. Agencies give a pitch everything they’ve got — and I’m now wondering if that weekend-stealing, stomach-ache-inducing effort is simply too much for us clients to ask.
Some will protest: yes, a pitch is a lot of work, but it is what it is, still the most efficient way of identifying the very best partners. Nobody entered advertising with the nave belief it was going to be easy work. Suck it up and win.
R$9,90 ao invés de R$10,00. Hoje, isso é uma estratégia de preço comum. Mas e se não for somente isso? Você sabe resolver este desafio? *** ATENÇÃO: só valem respostas por email — e, por favor, NÃO coloquem dicas, spoilers ou soluções nos comentários. Combinado? Mais: a resolução do desafio do episódio #53, o incêndio […]
> LEIA MAIS: Naruhodo #60 – Desafio Naruhodo: Você sabe resolver o desafio dos preços quebrados?
The whole “model release” ritual of yore seemingly never happens these days, so perhaps the stylist has a case. Kimberly Clark says that she only found out she was featured in an ad campaign “when she was informed by her friends and family that her image was ‘all over.’ ”
Previously in adland, a model sued Taster’s Choice after discovering it was his face that graced the label all those years, and when Virgin used a creative commons licensced image for their campaign, forgetting that “model release” is an actual thing. Moral of the story is hire professionals.
Part two of a two-part column. Read part one here.
Dear Client Considering A Review, here’s the real rub of a pitch that’ll certainly haunt me for a long time: it’s brutal. The time demanded, on top of the pressure exerted, on top of the very real jobs at risk — especially in the case of a large and complex multi-brand assignment — is literally life-altering for those participating. One agency friend told me that weeks into our review his kids stopped setting a place for him at the dinner table, knowing he’d not be home to join them. Agencies give a pitch everything they’ve got — and I’m now wondering if that weekend-stealing, stomach-ache-inducing effort is simply too much for us clients to ask.
Some will protest: yes, a pitch is a lot of work, but it is what it is, still the most efficient way of identifying the very best partners. Nobody entered advertising with the nave belief it was going to be easy work. Suck it up and win.
With just a few days to go before the green flag goes up at Daytona International Speedway, Fox Sports is revving up a promotional campaign designed to position the most prestigious event on the Nascar calendar as a Super Sunday of sorts for auto racing fans. Designed to appeal to hardcore stock car enthusiasts and Daytona 500 newbies alike, the Fox initiative looks to get a lot of mileage out of on-air talent like Gordon Ramsay and Homer J. Simpson.
As part of the Daytona Day promotional blitz, Fox has enlisted Chef Ramsay to whip up six recipes and a lethal pitstop cocktail for racing fans looking to elevate their party game beyond the usual burgers-and-dogs fare. Among the items on the bellicose Brit’s menu are pulled pork sliders, sweet potato tater tots and a chocolate cake topped with a bacon, bourbon and butterscotch frosting. On the booze front, the host of “MasterChef Junior,” “Hell’s Kitchen” and a number of other Fox culinary-competition series has whipped up what amounts to the poor man’s speedball in the Daytona Destroyer, a potent blend of Southern Comfort, Jgermeister and Monster Energy drink.
In a video that clocks in at a little over six and a half minutes, an uncharacteristically chill Chef Ramsay walks hungry Nascar fans through the eight-hour process that renders a humble pork butt into a squadron of party-ready sliders. Fox has edited the presentation down to a two-minute clip that it has authorized its local affiliates to air during their morning news shows.
Many Americans believe the news media is flawed and often unfair to President Trump, but they won’t go so far as to label the press an “enemy.”
(TrendHunter.com) The Audio Technica ‘O2’ smartphone headphones are designed as a versatile piece of equipment that will enable users to maintain a wireless aesthetic while also offering additional…
(TrendHunter.com) The ‘FLATPAC’ adaptable carrying bag works to ensure that you always have just the right amount of storage to keep all your essentials with you while going about your daily routine or…
(TrendHunter.com) Injuries sustained while climbing ladders impact upwards of 164,000 people per year in the US, and the LadderAnchor is a tough, intuitive product designed to reduce that number. The LadderAnchor is…
(TrendHunter.com) In recent years, the number of edible digestive aids available to consumers has increased dramatically. This not only refers to probiotic-rich yogurts that have long been a popular snack option, but…
Mr. Stevenson’s work shifted easily from light social commentary to silliness for more than half a century.
Category: Beyond Madison Avenue
Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar.
A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m…
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