(TrendHunter.com) ‘Ocean Pets’ from Pai Technology is a unique toy that teaches kids about sea creatures through both tactile and digital play.
There are many virtual aquarium apps across the Internet…
“A A A A A Avisa a Netflix que eu vou te maratonar”
> LEIA MAIS: Netflix cria marchinha para quem vai passar o carnaval sem sair do sofá
O final triste do filme “Titanic“, com Jack afundando e Rose flutuando na porta (que certamente caberia os dois), foi revertido na montagem acima. O mashup, criado pelas mentes sempre estrogonóficas do canal Darth Blender, misturou o áudio de “La La Land” com cenas de “Titanic”. No final das contas, esse mashup mostra como Jack […]
> LEIA MAIS: “Ti Ta Nic”: paródia de “La La Land” mostra final feliz de Rose e Jack
Back in December, we wrote about The Cast Station’s casting call for a Cadillac “Real People” ad searching to fill a role for an “Alt-Right (Neo-Nazi)”, specifying the call was in search of “REAL Alt-Right believers/thinkers.” Following social media backlash to the casting call, and a statement from Cadillac condemning it the casting call The Cast Station claimed sole responsibility in a Facebook apology. In the apology, the casting company claimed that Cadillac (and presumably its agency Publicis) had not authorized the call and that it was rather “issued by mistake,” by “an employee, who was immediately terminated for her actions.”
A source identified the “immediately terminated” employee as New York, Chicago and Atlanta casting director Skylar Rote.
Now it seems something about the stories doesn’t add up.
Rote appears to still be with The Cast Station. She is still listed on The Cast Station’s contact page as a casting director in New York, Chicago and Atlanta. Her name also appeared on a recent casting call for a Beneful spot in the Austin area posted on the Corpus Christi Area Film Casting and Production Facebook page.
Clearly, this raises a few questions.
If our source was incorrect and Rote was not the employee that The Cast Station claims is solely responsible for posting the casting call, who is, and why was the call issued by someone other than the casting director? If, however, The Cast Station decided the casting call in question did not merit the termination of the employee who issued it, why did they claim the employee was “immediately terminated for her actions” and was there in fact outside authorization for the casting call in question?
We’ve reached out to Publicis and The Cast Station, but have yet to receive a response.
TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.
Nickelodeon will kick things off in March, but parent Viacom is paring down its presentations for its other cable channels. Instead of hosting individual events for networks like MTV and TV Land, as it did last year, Viacom will opt for one-on-one presentations with agencies and their clients. That continues a trend that’s been growing over the last several years, with Discovery Communications, among others, previously foregoing the traditional fanfare for more intimate presentations.
Still, there will be plenty of networks rolling out the red carpet. Use this handy calendar, sort-able by media company or date, to stay up-to-date on where and when the biggest presentations and parties will take place.
In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.” With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and…
Part one of a two-part column. Read part two here.
Before becoming a client, I spent more than a dozen years at ad agencies around the globe, working as a brand strategist, trying my best to help our clients crack opportunity wide-open. But honestly, most of my time was spent diving in deep on dozens of pitches. That’s one of the many secrets of ad agencies: their shoulders are generally pushing against the Sisyphean boulder of new business, doing everything to win bigger and braver clients. It’s thrilling, exhausting work.
And so I knew very well the massive commitment of time and treasure I was demanding of ad agencies when, as chief creative officer at General Mills, I called a review of our creative partnerships last year.
China’s Weibo microblogging service has been making a comeback, as witnessed by its 2016 annual results. The platform’s efforts on video content and live streaming helped boost 2016 ad and marketing revenue by 42%.
Weibo is China’s answer to Twitter — except that it’s on the up-and-up, while Twitter’s ad revenues fell in the most recent quarter. Weibo is worth more than Twitter by market capitalization, and its user numbers are now almost on par with Twitter’s. The Chinese platform said it had 313 million monthly active users in December, up 33% from a year earlier. Of those, 90% were on mobile. Twitter had 319 million monthly active users globally at the end of 2016. (Like most Western social media, Twitter is blocked by China’s Great Firewall, so most of the mainland can’t access it.)
One key to Weibo’s success is that it has worked with TV networks and Youku, the Alibaba-owned video streaming platform, to get more video content on its platform. The NFL recently began streaming its games live on Weibo, including the Super Bowl. CEO Gaofei Wang said on an earnings call that daily video views on Weibo had increased about sevenfold in December from the previous year.
JC Penney Co. plans to close as many as 140 stores and trim about 6,000 jobs through early retirement, becoming the latest department-store chain making a bold move to adjust to a world of lower mall traffic and fierce online competition. The closings represent as much as 14% of the company’s store base and less than 5% of total sales, the company said Friday. The moves, which also include shutting two distribution centers, will save about $200 million a year.
JC Penney’s plan echoes rival Macy’s Inc.’s announcement last year that it would shut about 100 of its stores to adjust to a world where consumers increasingly prefer shopping online to visiting malls. Sales at JC Penney, which is still working to recover from a disastrous attempted reinvention, are less than half of their 2002 peak.
The shares rose 1.5% to $6.96 at 7:18 a.m. in early trading in New York. JC Penney had been down 17% this year through yesterday’s close.
TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.
Nickelodeon will kick things off in March, but parent Viacom is paring down its presentations for its other cable channels. Instead of hosting individual events for networks like MTV and TV Land, as it did last year, Viacom will opt for one-on-one presentations with agencies and their clients. That continues a trend that’s been growing over the last several years, with Discovery Communications, among others, previously foregoing the traditional fanfare for more intimate presentations.
Still, there will be plenty of networks rolling out the red carpet. Use this handy calendar, sort-able by media company or date, to stay up-to-date on where and when the biggest presentations and parties will take place.
Chinese internet giant Baidu is convinced it’s put the worst of a government-driven online advertising crackdown behind it after posting quarterly revenue that beat estimates.
Sales fell a less-than-projected 2.6% in the fourth quarter after China’s biggest search engine raised registration requirements for marketers and cut the number of ads it displays alongside results. The company instituted those measures to comply with regulatory restrictions imposed after a scandal involving medical advertisers provoked outrage on social media.
Those changes are largely complete and the company will now invest in video content and new services enhanced with artificial intelligence, Chief Financial Officer Jennifer Li told analysts on a conference call. President Qi Lu, who assumed the helm last month, is preparing to reshape Baidu and expand its products beyond search to beat back competition from Alibaba Group and Tencent Holdings.
-Here’s the official prologue to Alien: Covenant, conceived by Ridley Scott, his ad thing 3AM and produced by RSA Films.
-Home improvement chain Lowe’s selected Starcom Worldwide as its new U.S. media agency of record following a review.
-Google, Apple, IBM and other tech brands have issued statements opposing Trump’s executive order rolling back protections for transgender students.
-A new study by JWT and the Geena Davis Institute on Gender in Media found that many respondents are disillusioned with how women are portrayed on film and TV.
-Disney’s Maker Studios is scaling back its network of creators and cutting jobs.
-LBB’s Laura Swinton writes that, “From Disney to YouTube, Media Platforms are Worried About Ad Overload.”
-Mobile ad blocker Shine rebranded as Rainbow, would like to work with marketers.
(TrendHunter.com) Call it an example of further diversity in the world of design, or call it an adorably savvy publicity stunt, but the 9 Lives design show is expanding the purpose of the works on display at…
Nesta semana recebemos Marcelo Guaxinim para fugirmos dos fantasmas em “A Estrada da Noite” de Joe Hill. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Podcast – Scicast Podcast – Miçangas Portal Deviante Vídeo do Encontro Nacional do Podcast ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br […]
> LEIA MAIS: Caixa de Histórias 82 – A Estrada da Noite
Chicago social sciences teacher Ryan Stew may not have a girlfriend, a place of his own, or a winning fantasy football record. But at least he still has his friends. Even if they’re jerks. Stew’s fantasy football league buddies paid for a bus stop personals ad for Stew that describes him as a “2016 fantasy…
Omnicom Group’s TBWA Worldwide has bought a majority stake in one of London’s hottest agencies, Lucky Generals.
The three founding partners of Lucky Generals Helen Calcraft, Andy Nairn, and Danny Brooke-Taylor will remain in their roles and retain a significant minority share in the company.
Lucky Generals and TBWA London will form a new TBWA U.K. Group, with the two agencies continuing to operate as separate companies. This is in contrast to Omnicom’s deal between DDB and Adam & Eve in 2012, when the acquired startup agency was successfully merged into much-bigger DDB London, with the four Adam & Eve founders running the combined agency and turning Adam & Eve DDB into one of the most successful agencies in the world, and a rare two-time winner of Ad Age’s International Agency of the Year honor. (Lucky Generals’ imminent deal with Omnicom has been an open secret in London, but some had expected it to follow the pattern of the earlier Adam & Eve deal, with a merger of the more aggressive startup with a bigger but lackluster Omnicom agency in need of new leadership).
Lowe’s has tapped Publicis Groupe’s Starcom to handle its $300 million media account about a month after naming Jocelyn Wong as its new chief marketing officer.
The retailer has been reviewing its media business since last fall. The accoune had been handled by Omnicom’s OMD, which was not immediately available for comment.
Lowe’s spent $304.5 million on measured media in the U.S. last year, according to Kantar Media, but has struggled in its competition with rival Home Depot, the No. 1 home-improvement chain in the country.
Lowe’s has tapped Publicis Groupe’s Starcom to handle its $300 million media account about a month after naming Jocelyn Wong as its new chief marketing officer.
The retailer has been reviewing its media business since last fall. The accoune had been handled by Omnicom’s OMD, which was not immediately available for comment.
Lowe’s spent $304.5 million on measured media in the U.S. last year, according to Kantar Media, but has struggled in its competition with rival Home Depot, the No. 1 home-improvement chain in the country.
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