Rubicon Poaches Google Exec in Race to Bring Header Bidding to Apps, Video
Posted in: UncategorizedAn ad tech veteran who spent more than three years in Shanghai working with Google’s engineering team is now coming stateside to join Rubicon Project as its chief product and engineering officer, a newly created role consolidating functions previously organized by client type.
Tom Kershaw, previously director of product management at Google, should bring a wealth of expertise to Rubicon Project’s programmatic mobile and video offerings.
“China is taking off at a much more accelerated way when it comes to mobile and in-app,” Mr. Kershaw said. “The majority of the experiences take place in apps like WeChat. I want to submerge myself in those problems and build products globally.”