Rubicon Poaches Google Exec in Race to Bring Header Bidding to Apps, Video


An ad tech veteran who spent more than three years in Shanghai working with Google’s engineering team is now coming stateside to join Rubicon Project as its chief product and engineering officer, a newly created role consolidating functions previously organized by client type.

Tom Kershaw, previously director of product management at Google, should bring a wealth of expertise to Rubicon Project’s programmatic mobile and video offerings.

“China is taking off at a much more accelerated way when it comes to mobile and in-app,” Mr. Kershaw said. “The majority of the experiences take place in apps like WeChat. I want to submerge myself in those problems and build products globally.”

Continue reading at AdAge.com

Four Watertight Insights for Modern Marketers


Maslow’s hierarchy of human needs is much like the USDA’s food pyramid. At the very top is the peak of self-fulfillment, which we might consider to be a taste of our life’s calling. At the base are the physiological elements that keep us alive, like air, shelter and food, which many of us are fortunate to take for granted daily. However, one of the most important — clean water — is becoming scarce in many parts of the world, and this is where our CMO Spotlight flows today.

Snehal Desai is the global business director for Dow Water and Process Solutions, a division of Dow Chemical. A former chemist himself, Mr. Desai knows Dow intimately, having been a marketer almost exclusively with the company since 1987. For those who aren’t familiar, Dow specializes in water separation and purification technologies worldwide, bringing in over $1 billion in revenue and putting 1,700 employees to work. And its customer base is expanding. Read on for four thirst-quenching, need-to-know marketing insights from Mr. Desai, all equal in the hierarchy of importance.

1) Build a bridge over troubled water

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Dos Toros' Snapchat Scavenger Hunt Leads to Free Burritos, Tacos


When Dos Toros Taqueria opened its 12th and largest store in New York City on Wednesday, a day after National Taco Day, there were lines around the block as people clamored for its $1 burritos.

The demand is only going to increase, as starting today, the fast-casual chain will turn nearby Bryant Park into “Burrito Park,” where people can score free menu items through a Snapchat “scavenger hunt.”

In designated geofenced parts of the park, customers will be able to activate a Snapchat filter that will display a free menu promotion of the day. Using the filter, they can take a snap that can be redeemed for a free food item at the new West 40th St. location.

Continue reading at AdAge.com

What a wpuxvuqz of a copycat! / Totalement Incompréhensible

illiteracy_mcdonalds_2014 illiteracy_burgerking_2016
THE ORIGINAL? 
Mc Donald’s “Literacy Store” 2013
Source : AdForum
Artist : Leo Burnett Chicago (USA)
LESS ORIGINAL
Burger King “World Literacy Day” – 2016
Source : Coloribus
Agency : Code and Theory New York (USA)

 

Mundo Livre FM: Music and news, 3

Mundo Livre FM: Music and news, 3

Mundo Livre FM: Music and news, 4

Mundo Livre FM: Music and news, 4

Mundo Livre FM: Music and news, 5

Mundo Livre FM: Music and news, 5

Satay Brothers: Soup Monster

Satay Brothers: Soup Monster

Satay Brothers is an independently owned restaurant in Montreal run by two brothers influenced by their mom’s south east Asian cooking. During the summer they open up their stall at the local market and also have their sit down restaurant location open year-round. In accordance with the heavy use of monsters and creatures in Asian mythologies, reference images of all their dishes were given to the illustrator and asked to make menu monsters looming over both locations.

Satay Brothers: Tofu Monster

Satay Brothers: Tofu Monster

Satay Brothers is an independently owned restaurant in Montreal run by two brothers influenced by their mom’s south east Asian cooking. During the summer they open up their stall at the local market and also have their sit down restaurant location open year-round. In accordance with the heavy use of monsters and creatures in Asian mythologies, reference images of all their dishes were given to the illustrator and asked to make menu monsters looming over both locations.

Superdrug: Headlines, 1

Superdrug: Headlines, 1

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Superdrug: Headlines, 2

Superdrug: Headlines, 2

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Superdrug: Headlines, 3

Superdrug: Headlines, 3

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Superdrug: Headlines, 4

Superdrug: Headlines, 4

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Superdrug: Headlines, 5

Superdrug: Headlines, 5

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Superdrug: Headlines, 6

Superdrug: Headlines, 6

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Pedigree: Dark to light

General Electric: Chicken

General Electric: Chicken

You are what you eat. But you don’t have to smell that way. With General Electric oven hoods, the cooking aromas you love, are enjoyed and eliminated in the kitchen – staying clear off your clothes, hair and skin.

General Electric: Fish

General Electric: Fish

You are what you eat. But you don’t have to smell that way. With General Electric oven hoods, the cooking aromas you love, are enjoyed and eliminated in the kitchen – staying clear off your clothes, hair and skin.

General Electric: Garlic

General Electric: Garlic

You are what you eat. But you don’t have to smell that way. With General Electric oven hoods, the cooking aromas you love, are enjoyed and eliminated in the kitchen – staying clear off your clothes, hair and skin.

Google: Life by you, Phone by Google