Halloween Already? Big Pharma Marketers Try Terror Tactics to Scare Up Sales


Grandma as a menacing wolf. Parents whose carelessness leads to cancer in their kids. A teenager hospitalized after sharing a seemingly innocent kiss. Halloween may still be over a month away, but Big Pharma is already out to scare consumers.

In recent months, several fear-instilling, often ominous commercials for medical devices, products and vaccines from drugmakers including Pfizer, GlaxoSmithKline and Mylan are airing in fairly heavy rotation. In GSK’s spot for whooping cough vaccine Boostrix, a sick grandmother is portrayed as a wolf holding a human infant. In Pfizer’s ad for Trumenba, a meningitis B vaccine, scenes in reverse order show how a boy celebrating at a birthday party ended up prone and pale in a hospital bed after his mom mistakenly thought he just had the flu.

“If you increase an individual’s feeling that they’re susceptible to a threat, and increase the perceived severity of that threat, people are more likely to take action,” said Adrienne Faerber, a lecturer at the Dartmouth Institute. “What are these advertisements but trying to get people to take action on things they probably aren’t thinking about.”

Continue reading at AdAge.com

Playboy: Queen of the game, King of the game


Film
Playboy

Advertising Agency:Leo Burnett Paris, France
Creative Directors:Jerome Gonfond, Hadi Hassan Helou
Art Directors:Rémi Lascault, Mohamed Bareche
Copywriters:Rémi Lascault, Mohamed Bareche
Accounts:Stephane Billard, Sacha Depouilly, Claire Tanguy, Aimée Sineux
Director:Alex Eslam
Production Company:Wanda

Strellson: Make yourself unstoppable


Film
Strellson

Advertising Agency:Serviceplan Campaign X, Munich, Germany
Creative Director:Hans-Peter Sporer
Art Director:Nicolas Klein
Copywriters:Katharina Keith, Florian Daldrup, Kornelia Szatko
Management Supervisor:Katrin Eberbach
Account Manager:Julian Rinnewitz
Directors:Wolf&Lamm
Director Of Photography:Phillip Kaminyak
Main Actor:Blake Schaefering
Production:Wanda Germany GmbH
Executive Producer:Mandy Kothe, Maik A. Schmidt
Producer:Jens Groeger, Maria Cianciulli, Alex Momchev, Alex Partulov
Assistant Producers:Matthias Bissmann, Ruth Park
Production Assistant:Hannes Lieschke, Alexandra Junginger
Managing Director:Matthias Bauss
Account Director:Kathrin Heinemann
Service Production Company:Solent Film
Unit Production Manager:Emil Rangelov
Production Coordinator:Irina Cherkelova
Location Manager:Diyan Krastev
Focus Puller:Mihail Kotev
Gaffer:Pavel Mitov
Key Grip:Tsvetan Kostov
Production Designer:Beatrice Schuell
Art Department Supervisor:Momchil Tasev
Art Department:Alex Predov
Stylist:Jelena Schneider
Stylist BG:Ina Damyanova
Styling Assistant:Katharina Zander
Makeup Artist:Yana Stoyanova, Anna Andreeva
Beauty Make Up:Slav Atanasov
Make Up Assistant:Vera Boyadzhieva
Hair Stylist:Vasil Petrovichin
Hair Stylist Assistant:Ivet Kirova

Lexus: It's your time, spend it well


Film
Lexus

Advertising Agency:Hype Media Group, Long Beach, USA
Director:Adam Domenici
Direct of Photography:Mike McMillin
Executive Producer:Chad Pelliccioni

Adobe: You create, they pay


Online
Adobe

Advertising School:Miami Ad School, Miami, USA
Art Director:Andrea Sabbatini
Copywriter:Sahar Sehgaal

Visa: Ostrich, Burj Khalifa, Whale


Film
Visa

Advertising Agency:Misfits Content Creators, Dubai, United Arab Emirates

I AM THAT GIRL: I am you


Print
I AM THAT GIRL

Non – profit organization I AM THAT GIRL joins forces with 20 -year old EP Entertainment / Def Jam Recordings global sensation Alessia Cara to create the “I AM YOU” empowerment campaign. The powerful message of Alessia’s new single “Scars To Your Beautiful” is the lynchpin behind her alliance with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are through a global peer – to – peer community committed to creating a new norm for girl culture by raising the standard of how girls treat themselves.

URL: http://www.iamthatgirl.com/alessia

Director:Kim Jacobs
Creative:Kim Jacobs
Copywriter:Kim Jacobs, Emily Greener
Producer:JP Mandarino
Cinematographer:Wyatt Troll
1st AC:Travis Daking
Gaffer:Robert Olivia
Stylist:Chrissy Morton
Hair:Rachel Hoke
Make-Up:Rachel Hoke
Talent:Filippa Edenbro
AD PA:Filippa Edenbro
Editorial:Exile
Editor:Tara Wall
Asst Editor:Joe DeWitt
Producers:Brittany Carson, Jennifer Locke, Susie Boyajan, Kayla Mashburn
Executive Producer:Cl Weaver
Music and Audio:Lime Studios
Music and Audio Mix:Adam Primack
Finishing:Brewster Parsons
End Titles:Logan

McDonald’s: Strawberry Milkshake, French Fries, Big Mac, Quarter Pound, Chicken McNuggets

Print
McDonald’s

Advertising Agency:Leo Burnett, London, United Kingdom
Creative Director:Matt Lee, Pete Heyes
Art Director:Darren Keff, Philip Meyler
Copywriter:Darren Keff, Philip Meyler
Board Account Director:Simon Hewitt
Senior Account Manager:Emily Reed
Account Manager:Vicki Sinclair
Agency Producer:Sarah Ioannou
Photographer:Malou Burger
Producer:Hazel Corstens
Typographer:Stathi Kougianos

diaTribe Foundation: Child obesity

Print
diaTribe Foundation

Childhood obesity is a life sentence. Talk to parents about staying active and eating healthy before they are stuck with the long term consequences.

Advertising Agency:Area23, New York, USA
Creative Directors:Tim Hawkey, Bernardo Romero, Jesse Kates
Associate Creative Director:Jay Sylvester
Art Director:Bernardo Romero
Copywriter:Jesse Kates
Illustrator:Lightfarm Studio
Photographer:Lightfarm Studio

Netflix: Narcos

Print
Netflix

Advertising Agency:And Company, USA
Creative Director:Andrew Irving
Art Director:Steve Chan
Copywriter:David Saltzman
Illustrator:Stas Nikitin
Senior Account Director:Lisa Bourcier-Sams
Account Director:Aika Lamb

Jeep: Escape From Mall

Print
Jeep

Escape From Mall. A story dedicated to the captive souls of the city.

Advertising Agency:Leo Burnett, Istanbul, Turkey
Creative Director:Oktar Akin
Copywriters:Emir Yasin Yavuz, Murat O?uz Küçükada
Creative Group Heads:Aren Selvioglu, Ersin Pekin
Graphic Designer:Tunc Ersöz
Illustrator:Alexey Kot

Bayer: Live a life of less excuses

Print
Bayer

Live a life of less excuses.

Advertising Agency:Proximity, Sydney, Australia
Executive Creative Director:Ant White
Creative Directors:Brian Jefferson, Ben Stainlay
Art Director:Jake Blood
Copywriter:Anne Lau
Group Account Director:Nicole Bogart
Agency Producer:Tori Taylor
Designers:Meredith Besseling, Michael Klienman
Typographer:Visual State
Account Manager:Claire Maitland
Production:Visual State

Mercedes: Timeless legends


Film
Mercedes

Advertising Agency:Merkley & Partners, USA
Chief Executive Officer:Alex Gellert
Partner:Alex Gellert, Andy Hirsch
Chief Creative Officer:Andy Hirsch
Evp:Chris Landi
Group Creative Head:Chris Landi
Creative Director:Kirk Mosel
Senior Producer:Alex Kobak
Account Director:Francesco Deluca
Production Company:B-Reel Films
Director:Jeffery Plansker
Executive Producer:Michael Mcquhae
Producer:Jay Shapiro
Director Of Photography:Neil Shapiro
Editor:Noah Hertzog

Mall of Istanbul: Zombie, Samara, Vampire

Print
Mall of Istanbul

Fear the fearless.

Creative Director:Burak Magrali
Creative Group Head:Aybars Bengi
Art Director:?brahim Yeler
Copywriter:Emre Cakmak
Photographer:Murathan Ozbek

Guide Dogs: A test of blind ambition


Online
Guide Dogs

Advertising Agency:Don’t Panic, London, United Kingdom
Account Manager:Chloe Cross
Account Executive:Gabriel Mathews
Creative Director:Richard Beer
Creative:George McCallum
Head Of Digital:Nick Hodder
Project Manager:James Kell

Blush: In Europe

Outdoor, Print
Blush

Germany took more than 1 Million refugees in 2015 – mostly from Muslim countries. Is it a threat to female equality and women’s liberation? blush is offering the “blush Course Integration”.

Advertising Agency:glow, Berlin, Germany
Art Directors:Janine Wagner, Susann Albrecht
Creative Director:Johannes Krempl
Copywriter:Johannes Krempl
Photographer:Sebastian Donath
Hair:Maxine Suter
Makeup:Maxine Suter

Fingerprint Audio Books: Gandhi, Lincoln, Mandela

Print
Fingerprint Audio Books

Listen to the leaders.

Advertising Agency:Adfactors, Mumbai, India
Creative Directors:Shashank Gupta, Rajnish Tripathi
Art Director:Rajnish Tripathi
Copywriters:Yunush Dar, Rajnish Tripathi
Illustrator:Rajnish Tripathi
Additional Credits:Pawan Bhatt

Scholl: Ballerina, Fitness, Disco, Cheerleader

Print
Scholl

Your nails are ready for the stage.

Advertising Agency:Hoshva, Kiev, Ukraine
Client Service Director:Nataliya Potasheva
Account Manager:Dariya Boyko
Senior Account Manager:Oleksandra Mykhailova
Designer:Evgeniy Madenov
Strategist:Anton Yatsenko
Photographer:Oleg Gubar

Mi Sangre es tu Vida: Blood Adventures


Media, Outdoor, Promo
Mi Sangre es tu Vida

Advertising Agency:Leo Burnett, San Jose, Costa Rica
Creative Director:Jorge Carrera
Art Director:Daniel Flores
Copywriter:Julian Robert, Bisay Vindas
Production:Vernny Argüello

#Workmode: Work somewhere awesome

 

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