At a news conference at the Toronto International Film Festival with his co-stars, the filmmaker refused to apologize about rape charges he faced in college.
Joe Conason’s “Man of the World,” an account of Bill Clinton’s post-presidential years, sheds light on Clinton’s strengths and weaknesses.
Em agosto deste ano (2016), o site da SuperInteressante decretou: “mudar de casa rejuvenesce a sua memória, aponta estudo.” Mas será mesmo? O quadro “Desapontando Estudos” do Naruhodo! vai desconstruir essa notícia e entender o que é fato e o que é factóide. Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de […]
> LEIA MAIS: Naruhodo! #10 – Mudar de casa rejuvenesce a memória?
Quem nunca fantasiou em ter poderes infinitos para controlar cidades, planetas… ou parques de diversão? Adriano Brandão e Danilo Silvestre vão para cima das nuvens e oferecem uma visão panorâmica dos god games, jogos de gerenciamento de todos os tipos: de uma barraca de limonada a uma ilha no Caribe, tudo é possível no seu computador. A simulação de SimCity […]
> LEIA MAIS: Pouco Pixel 62 – Brincando de Deus
Category: Beyond Madison Avenue
Summary: Apple’s latest mobile software update, iOS 10, rolls out on Tuesday, September 13, and with it comes a new setting that will give users much stronger protection against advertiser tracking.
The current iPhone operating system, iOS 9, already features a “limit ad tracking” option that users can toggle on or off by going to Settings > Privacy > Advertising.
Break free from you headache.
Advertising Agency:Ogilvy & Mather Jakarta, Indonesia
Chief Creative Officer & CoChairman:Tham Khai Meng
Chief Creative Officer:Din Sumedi
Senior Art Director:Edwitia Nugraha
Creative Director:Lydia Tarigan
Senior Copywriter:Andika Pandjaitan
Group Account Director:Niken Hapsari
Account Manager:Arya Pratama, Devon Archiaci
Print Producer:Susy Hasan, Budi Febriyanto
Photographer:Glenn Prasetya, Studio 47
Retoucher:Surya P. Nugroho, Studio 47
There are countless ways to show love for your country. So why does it feel as if you also need to be the right kind of person and show it in the right kind of way?
Já tem um tempo que a Globo parece dar cada vez mais atenção para suas séries, talvez numa tentativa de atrair o público ‘da internet’ que consome muito conteúdo que é produzido lá fora. Para juntar forças com a onda do on demand e repetindo a fórmula utilizada com o seriado “Justiça“, a Globo disponibilizará […]
> LEIA MAIS: Série de terror da Globo “Supermax” será disponibilizada primeiro na internet
(TrendHunter.com) These September 2016 wellness trends range from fitness gear subscription services to digital health platforms that make staying fit and informed more convenient than ever before.
In addition to a…
Starting Monday, Burger King will air Code and Theory’s first-ever TV commercial to officially announce the product. That 15-second spot has the look of a post-game press conference featuring Chester Cheetah and Burger King’s King in front of a screen bearing their brands’ logos.
For digitally-focused Code and Theory, having a commercial air on TV “is a milestone for the agency, for sure,” said Code and Theory Managing Partner Steve Baer.
Still, Mr. Baer added that where a piece runs is not as important in today’s world, when digital content can have big reach as well. Code and Theory is part of a roster of agencies that work with Burger King, along with David, Horizon on media and Alison Brod PR.
No one can deny that marketers have made great strides in recent years accepting more realistic depictions of women instead of idealizing them. But, we still have a ways to go in the health and wellness industry. We’re still constantly being told how to act, eat and feel, and it’s hindering the very pillars of the industry.
Here are some common mistakes brands make when talking to female consumers about their health, diets and body issues:
1. Preaching vs. conversing. Women don’t want to be preached to about their health and wellness. All women’s health and body issues differ, so marketers need to stop treating us all the same, and instead have conversations with us about various solutions.
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It came together in a really clear way as a rallying cry against those awkward moments of having to ask someone to pay you back.”
She noted that the campaign is primarily aimed at millennials, the demographic that already is Venmo’s primary user. Previously, Venmo ran a 2014 viral campaign that included some subway placements, but the majority of its marketing has been through word-of-mouth.
The company, which processes more than $1 billion in monthly payments, is boosting its marketing at a time when the competition is catching up. Though Venmo has the distinction of being one of the first of its kind to market, and recognizable enough to be used as a verb, its popularity has attracted the attention of larger rivals. Next month, a group of banks including JP Morgan Chase are rolling out their own person-to-person payment service, which will be called Zelle, according to reports.
For the first time, in 2015 growth of skincare products fell below that of fragrances, something NPD Group analyst Karen Grant attributes to a slowdown in antiaging skincare. Replacing it somewhat are supplements designed to “work from the inside out,” she said. Dollar sales of supplements to improve facial appearance alone have grown fivefold in two years, albeit to a modest $4.1 million in 2015, even as sales of antiaging products declined.
Skin creams are not disappearing; the focus and marketplace are shifting. One of the fastest-growing beauty brands of recent years has been Rodan & Fields, which saw sales nearly double last year to $626 million, marketed heavily on Facebook by independent distributors and fueled in part by millennials turning to preventive skincare.
Rodan & Fields’ core consumer averages a bit younger than that for traditional antiaging products at 40, said Lynn Emmolo, chief brand officer. But millennials much younger than that are a major segment for the brand. “Millennials are looking at skincare at an earlier age, but they’re not thinking of antiaging,” Ms. Emmolo said. “They’re thinking about prevention, so part of our line is about the prevention storyproducts that have SPF protection and treat skin to prevent problems.”
Are pharmaceutical executives insane or have they simply been dipping into the product a little too much? It’s a rude question, I know, but it’s one worth asking.
I was a little flummoxed by some of the industry “reasoning” put forward in our piece about pharmaceutical companies turning to terror tactics in their marketing.
To be clear, no one’s confused about why companies are using scare tactics. Because fearmongering works. It’s Advertising 101. And there’s no better way to monger some fear than “Buy this or die.”
Maybe, just maybe, some of the normal rules of American politics are relevant to the utterly abnormal, wildly unruly 2016 presidential campaign cycle. Perhaps logic — particularly the elemental logic of political advertising, messaging and branding — applies to The Donald & Hillary Show after all.
In other words, what’s been happening recently — Hillary Clinton’s lead over Donald Trump narrowing (FiveThirtyEight had her chance of winning dipping to 69.5% as of Sept. 8) — is happening for a reason.
Let’s start with the advertising. In fact, let’s start with one particular ad released by the Clinton campaign a couple weeks ago in the form of an online video. Because it says a lot about how the Clinton campaign regards the art of political persuasion right now.
(TrendHunter.com) From budget-friendly smartphones to educational coding kits, the September 2016 tech trends demonstrate that there it is a growing push to make technology more accessible to a wider range of people….
Maybe, just maybe, some of the normal rules of American politics are relevant to the utterly abnormal, wildly unruly 2016 presidential campaign cycle. Perhaps logic — particularly the elemental logic of political advertising, messaging and branding — applies to The Donald & Hillary Show after all.
In other words, what’s been happening recently — Hillary Clinton’s lead over Donald Trump narrowing (FiveThirtyEight had her chance of winning dipping to 69.5% as of Sept. 8) — is happening for a reason.
Let’s start with the advertising. In fact, let’s start with one particular ad released by the Clinton campaign a couple weeks ago in the form of an online video. Because it says a lot about how the Clinton campaign regards the art of political persuasion right now.
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It came together in a really clear way as a rallying cry against those awkward moments of having to ask someone to pay you back.”
She noted that the campaign is primarily aimed at millennials, the demographic that already is Venmo’s primary user. Previously, Venmo ran a 2014 viral campaign that included some subway placements, but the majority of its marketing has been through word-of-mouth.
The company, which processes more than $1 billion in monthly payments, is boosting its marketing at a time when the competition is catching up. Though Venmo has the distinction of being one of the first of its kind to market, and recognizable enough to be used as a verb, its popularity has attracted the attention of larger rivals. Next month, a group of banks including JP Morgan Chase are rolling out their own person-to-person payment service, which will be called Zelle, according to reports.
For the first time, in 2015 growth of skincare products fell below that of fragrances, something NPD Group analyst Karen Grant attributes to a slowdown in antiaging skincare. Replacing it somewhat are supplements designed to “work from the inside out,” she said. Dollar sales of supplements to improve facial appearance alone have grown fivefold in two years, albeit to a modest $4.1 million in 2015, even as sales of antiaging products declined.
Skin creams are not disappearing; the focus and marketplace are shifting. One of the fastest-growing beauty brands of recent years has been Rodan & Fields, which saw sales nearly double last year to $626 million, marketed heavily on Facebook by independent distributors and fueled in part by millennials turning to preventive skincare.
Rodan & Fields’ core consumer averages a bit younger than that for traditional antiaging products at 40, said Lynn Emmolo, chief brand officer. But millennials much younger than that are a major segment for the brand. “Millennials are looking at skincare at an earlier age, but they’re not thinking of antiaging,” Ms. Emmolo said. “They’re thinking about prevention, so part of our line is about the prevention storyproducts that have SPF protection and treat skin to prevent problems.”
Disruption in the marketplace doesn’t have to be destructive.
That’s the word from Jean-Marie Dru, the French advertising man who merged the agency he started, BDDP, with TBWA. Jean-Marie, who actually trademarked the term “disruption methodology” back in 1991 and has written several books on the topic, contends that disruption and destruction are not an either-or scenario.
“They’re very different,” Jean-Marie told me in a video interview prior to his induction into the Advertising Hall of Fame. “People believe that you have a choice between incremental, a new line or extension, something like that, or something so disruptive that it will destroy your market. That’s wrong. In the middle you have thousands of possibilities of disruptive strategy that don’t destroy market share.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
