Sep
15
Li Xing: Leftover woman, Working man, Traffic jam
Posted in: UncategorizedOutdoor, Print
Li Xing
Advertising Agency:Agency: 55 Hudong, China
Sep
15
Remember A Charity: Don’t forget to remember
Posted in: Uncategorized
Online
Remember A Charity
Advertising Agency:Atomic, London, United Kingdom
Executive Creative Director:Guy Bradbury
Creative Director of Art:Pete Mould
Design:Pete Mould
Creative Director:Brian Riley, Matt Lee
Copywriter:Brian Riley
Art Director:Matt Lee
Agency Executive Producer:Rob Steiner
Planning Director:Richard Hill
Business Lead:Will Frew
Account Director:Mimi Madell
Project Manager:Nick Ting
Production Company:Aardman
Director:Magdalena Osinska
Producer:Nick Miller
Illustrators:Lucy Izzard, Asa Lucander, Bram Ttwheam, Dan Binns, Danny Capozzi, Darren Dubicki, Gavin Strange, Peter Peake, Rich Webber, Steve Harding-Hill, Tim Ruffle, Will Studd
Animation:Jane Davies
Compositor:Alex King
Editor:Dan Hembery
Sound:Laura Izzard
Music:Jean – Marc Petsas
Voice Artist:Ian McMillan
Sep
15
IFAW: Pups
Posted in: Uncategorized
Film, Online
IFAW
New campaign for IFAW (International Fund For Animal Welfare) introduces the cuddly toy Suzy Puppy with mock toy ad, Parliamentary launch (with every single MP being sent an actual Suzy Puppy toy) and appearances in selected independent toy shops, vets and grooming shops. The campaign for IFAW aimed at highlighting the epidemic of breeders and smugglers producing puppies solely for profit – puppies who are generally taken from their mothers too young and have birth and health defects – such as Parvo Virus, Dysentery and Conjunctivitis. The star of the campaign, which has three distinct elements, is a stuffed toy puppy called Suzy Puppy.
Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Russell Ramsey
Creative Director:David Masterman
Creatives:Claudia Southgate, Miles Bingham
Tv Producers:Rachael Long, Jenny Busby, Ed Thorn
Senior Account Manager:Charlotte Humphries
Project Manager:Kate Duncan
Director:Sophia Ray
Production Company:Nice & Polite
Editor:Dave Davis
Sound:Jeff Smith, 750
Sep
15
M.Moustache: Biker, Jupe, Dandy, Classic
Posted in: UncategorizedOutdoor, Print
M.Moustache
Advertising Agency:Altmann + Pacreau, Paris, France
Creative Director:Olivier Altmann
Copywriter:Didier Aerts
Artistic Director:Fabien Nunez
Agency Accounts:Edouard Pacreau, Claire Roy-Thermes, Quentin Grimal
Photographer:Laurent Serroussi
Art Buying:Sylvie Etchemaite
Sep
15
Feature: How Republicans Lost Their Best Shot at the Hispanic Vote
Posted in: UncategorizedThree years ago, the G.O.P.-led House was close to reaching a compromise on immigration — one that might have neutralized the issue for the 2016 election. This is the inside story of what went wrong.
Sep
15
CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer
Posted in: Uncategorized
Tech company CDW is rolling out new TV spots today in its “IT Orchestration by CDW” brand campaign, featuring a barista, a class clown and a fanny-pack wearer.
CDW will introduce five new ads, created by Ogilvy & Mather Chicago, showcasing its partnerships with technology companies including Cisco, Dell, HP, Hewlett Packard Enterprise and Intel.
“Dell is a new partner since the March campaign,” said Dean Lamb, director of brand and sponsorships at CDW. “This is the first time Dell has been in the campaign, and we are excited to have them with us.”
Sep
15
There's a Reason Big French Agency BETC's HQ Isn't in Paris Anymore
Posted in: Uncategorized
When BETC co-founder Rmi Babinet first saw the abandoned warehouse outside Paris that would become the Havas-owned agency’s headquarters this month, he saw huge potential. He was also a little worried. “It was covered with graffiti, it was an unfriendly place, there were people hanging around, it was wild,” he said.
That was eight years ago. After years of work on a redesign and renovations, on Wednesday the creative agency hosted the opening party in its new hub on the edge of a canal in Pantin, just northeast of Paris. The renovated 215,000 sq. ft. former flour and grain warehouse, home to 900 staff members, is so huge that it has almost a mile of balconies encircling its six floors. The agency refers to the building as “Les Magasins Gnraux,” the name it’s been called for decades.
The giant space offered BETC, one of France’s two biggest agencies (the other is Publicis), the chance to reunite staff spread out in seven different offices in eastern Paris. The agency also saw an opportunity to help revitalize a post-industrial suburb cut off from the chic, touristy areas of central Paris. By setting up in Pantin, it inserted itself into the push for a “Grand Paris,” a strong Greater Paris region, with more integration between the French capital and the lower-income multicultural suburbs. Separated by a ring road, they often can seem like different worlds.
Sep
15
WPP's Mediacom Transforms Happy Hour Into Healthy Hour
Posted in: Uncategorized
When MediaCom invited me to socialize on a blazing-hot August day, I was sweaty and red-faced after 60 minutes, but not because we were on a rooftop bar. And while drinks were involved, they were of the smoothie variety rather than summer ales and martinis. The WPP agency is trying to turn the traditional happy hour outing into a healthier occasion for staff with its new Find Your Fit program.
The idea for Find Your Fit came from Josh Brooks, MediaCom’s global associate director of strategy, who moved from London to New York about 11 months ago and was looking for a way to stay in shape and meet colleagues.
“I’m a big sports and fitness fanatic, and working in this industry, it can be quite tricky to find time, and sitting at a desk isn’t the healthiest thing, so this is a way to get healthier, have fun and meet people who you don’t see on the day-to-day basis,” said Mr. Brooks.
Sep
15
Last Chance to Save on Brand Summit L.A.
Posted in: Uncategorized
Ad Age is returning to L.A., bringing its Brand Summit back to the West Coast after a successful debut in 2015 to explore the smart strategies, creative solutions and pressing issues in marketing and advertising today.
The conference will take over the Sofitel Los Angeles at Beverly Hills on Nov. 2 and 3 this year, hosting more than 200 industry professionals for networking opportunities, interactive workshops and thought-provoking conversations.
The two-day event will touch on a number of topics, including Intel’s quest to reinvent itself, the future of Dollar Shave Club’s marketing and creative efforts, and the risks and rewards of investing in new platforms such as live video and virtual and augmented reality.
Sep
15
Marriott Bets on Loyalty in New Campaign
Posted in: Uncategorized
Marriott International is injecting its new marketing with a dose of its real-life members. The hotel chain, which owns 19 different brands, is promoting its Marriott Rewards loyalty program with a new campaign featuring a few of its 57 million members. On Thursday night, the chain will air a 30-second introductory spot featuring a Rewards member who is a marine archeologist and mother as she scuba dives near the Ritz-Carlton Grand Cayman. Three other commercials, including one shot in Venice, will air later this year as part of Marriott’s “You Are Here” campaign.
“We listened to a lot of our members and determined they have a lot of good stories to share,” said Karin Timpone, global marketing officer at Marriott International.
This is Marriott’s first loyalty program-focused campaign on TV in over a decade. The Bethesda, Md.-based company worked with its creative agency, Grey, and MEC on media.
Sep
15
New York Life Unveils First Campaign From Anomaly
Posted in: Uncategorized
Being good at life isn’t as simple as waking up and going through the motions. According to a new campaign from New York Life Insurance, it also means taking care of your financial future. The New York-based mutual life insurance company will debut “Be Good At Life” this Saturday with a spot starring comedian Demetri Martin.
“We have made a choice to focus more specifically on the maturing millennials market because we believe it’s so important to break through and win their attention to encourage our ability to grow and their ability to have access to financial security,” said Kelli Parsons, senior VP-chief communications and marketing officer at New York Life. She noted that Mr. Martin, who has signed on for the first introductory spot but may appear in more, is broadly appealing to audiences from millennials to baby boomers.
The new push is the insurer’s first campaign since 2012’s “Keep Good Going” and represents its first creative work from New York-based Anomaly, which New York Life named its agency of record late last year. The “Keep Good Going” tagline will be retired.
Sep
15
M.Moustache: Biker
Posted in: Uncategorized
Sep
15
M.Moustache: Classic
Posted in: Uncategorized
Sep
15
M.Moustache: Dandy
Posted in: Uncategorized
Sep
15
M.Moustache: Jupe
Posted in: Uncategorized
Sep
15
Ugg: Song
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Sep
15
Ugg: Dancing
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Sep
15
Ugg: Drone
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Sep
15
Ugg: Comfort under pressure
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Sep
15
Georg Jensen: You can never be too much you
Posted in: Uncategorized
Video of Georg Jensen – You Can Never Be Too Much You
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