Sep
19
OBI: Bathoom
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Video of OBI Bathoom
Sep
19
Integrated Platforms: Making Analytics Work for You
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If you’re like most marketers today, you’re swimming in data. It’s never been more important to be able to make sense of all the numbersand then to use those data-driven insights to improve each customer’s experience.
Until now, compiling this data to gain customer insights has been difficult, if not overwhelmingand cost-prohibitive. However, new integration developments are bringing all this disparate information together to form one crisp, clear picture of the customer.
Despite these strides forward, many companies continue to struggle with analytics. Different analytical tools are used by different internal departments, often with no coordination. Different pools of dataderived from email interactions, websites, mobile devices, stores or call centersare never tied together. Analytics for different platforms, such as mobile, social and web, are used independently but often not integrated.
Sep
19
Using the Five Senses to Connect With Consumers During the Holiday Season
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As we approach the holiday shopping season, all eyes are on influencing consumers’ purchase decisions. But it is no longer effective to just create a cross-channel campaign. Having so many messages hitting people’s devices continuously may not be helping them recall your brand but instead may be causing a good case of ADD.
Here is where context comes in. Location, time of day, weather, mindset, and even our intentions create contextual ecosystems that lead people to take action. If brands become contextual planners, it then becomes possible to cozy up to consumers for a real conversation, and transaction. In order to get into consumers’ heads and hearts, we must not only analyze the audience itself but also the environment, state of mind, and personal passion points at specific moments. It can be as simple as connecting with the five senses.
Sight
Sep
19
Pouco Pixel 63 – The show must go on
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O que é bom tem sempre que continuar? Mesmo? Adriano Brandão e Danilo Silvestre repassam toda a história dos video games para tentar descobrir quando a indústria deixou de ser uma máquina criativa para se transformar em uma grande xerocadora. Qual a diferença entre uma franquia, uma propriedade intelectual e uma série? O que tem de novidade entre os “Mega Man” 3 e […]
> LEIA MAIS: Pouco Pixel 63 – The show must go on
Sep
19
How to Not Lose Your Marketing Job to a Machine
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Whether we like it or not, the machines are coming to marketing. Programmatic media is growing at 50% per year. Marketing automation systems like Unica, Eloqua and Campaign Manager are now mainstream among leading clients. Intelligent agents such as Watson, Siri and Alexa are rapidly gaining traction, and “programmatic creative” is under active discussion by blue-chip clients everywhere.
So whether your marketing career still has five, 10, 20 or even 30 years left, you need to seriously think about how to survive and thrive in the machine world.
Here’s my best advice on how to future-proof your career for the long haul:
Sep
19
The Force Is With Females in 'Star Wars' Marketing This Year
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“Guests can expect to find their favorite characters, including Jyn Erso, who Disney and Lucas films have identified early on as a lead,” said a Target spokeswoman. She noted that last year, “the roles of characters in ‘The Force Awakens’ were kept close to the glove to not give away any of the plot line.”
Hasbro is putting Jyn front and center in its toy mix. She’ll be included in the manufacturer’s “Go Rogue” series, a playset, Nerf blaster and multiple figurines, the brand’s spokeswoman said, noting the character is “compelling.”
Walmart, which recently named an electronic R2D2 to its list of top toys picked by kids, will host “Star Wars” events at select stores this month. Toys “R” Us will also hold events, including a 12:01 a.m. celebration on Sept. 30, the day “Star Wars” merchandise goes on sale, with exclusive giveaways, in order to get people into stores. Kohl’s, which already got a boost from the viral giggling of the now-famous “Chewbacca Mom” earlier this year, is providing a similar selection of merchandiseincluding masksto what it stocked last year.Much like previous years, the “Star Wars” franchise is alive and well and is expected to again be a blockbuster for the retail industry. Experts predict the Disney-owned brand to attract more brick-and-mortar visits than other products, since both adults and children will want to see store displays and experience events. That could be beneficial to stores struggling to compete against e-commerce giant Amazon, for example.
Sep
19
Line's Messaging App Was Blocked in China, but the Story Didn't End There
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The Line messaging app was blocked in China a little over two years ago, a target of the government’s Great Firewall, just like Facebook, Twitter, Instagram and YouTube. Here’s what’s unsual about Line: Its brand has only gotten hotter in China since then.
The bunny, bear, frog and duck characters that started out as messaging stickers on Line’s app have turned into a lucrative merchandising and licensing opportunity in Asia, including in China. They’re cute like Hello Kitty, but fresher and edgier.
In China, McDonald’s put Line characters on toys for an Olympics promotion. Pizza Hut had a Line promotion too. Line’s characters have adorned T-shirts at China’s Uniqlo stores and on notebooks from Moleskine. Line has five shops selling its own merchandise in China, plus two pop-ups, and plans for more.
Sep
19
Have Phone Fires Singed Samsung's Reputation or Immolated It?
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Could Samsung’s Galaxy Note7 phone explosions blow up the company’s reputation?
Samsung began a recall of the 2.5 million phones in early September after an investigation of 35 reports of fire and explosion incidents revealed a battery defect. However, stumbles in communication and execution in coordinating the recall since then has rained criticism on the top-selling Android smartphone maker, which was dealt a new blow when the Federal Aviation Administration recommended flyers not carry the phone on planes.
The timing overall couldn’t be less ideal–coming not long after the Note7’s release on Aug.19 and just before smartphone rival Apple unveiled its new iPhone 7 lineup.
Sep
19
Taco Bell Throws a Lavish Feast Filled With $1 Food
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Nachos are served on fine china. Hot sauce packets and paper napkins rest on the table near silver candlesticks. And a woman wears a golden headband made out of forks.
Welcome to Taco Bell’s version of a feast, seen in an ad from Deutsch L.A. hitting TV on Monday.
The chain’s new effort, depicting a fanciful meal of items that it sells for $1, is a bit of a storytelling departure for the Yum Brands Inc. chain, which is often touting limited-time flavors of quesalupas, quesaritos and other fare.
Sep
19
Samsung: The Olympians
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Video of Samsung Olympic
TVC shows Ukrainian Olympians, world champions in different sports, inspired by their motherland and it calls everyone to support the UA team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko.
Sep
19
Ford: A new kind of scary
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Video of FORD_ADULT_WELL_ – _A NEW KIND OF SCARY – DIRECTED BY PETER HEANEY
Sep
19
Ford: Every month
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Video of FORD_ADULT_WELL_ – _EVERY MONTH – DIRECTED BY PETER HEANEY
Sep
19
Ford: A new kind of sexy
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Video of FORD_ADULT_WELL_ – _A NEW KIND OF SEXY – DIRECTED BY PETER HEANEY
Sep
19
Ford: When life gets in the way of your life
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Video of FORD_ADULT_WELL_ – _WHEN LIFE GETS IN THE WAY OF YOUR LIFE – DIRECTED BY PETER HEANEY
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