Hasta La Creative!

(TrendHunter.com) “Goat Yoga” is a new workout phenomenon started by freelance photographer and fitness enthusiast Lainey Morse. Based in Oregon, Morse is the owner of No Regrets Farm, the venue for a…

(TrendHunter.com) Gen Z is becoming increasingly more focused on the environment, which is being referenced with products like the Fashion Angels Garbage to Glam Upcycling product lineup. Focused on enabling tweens…

(TrendHunter.com) The No Bake Tent could keep people who spend time outdoors cool and prevent the discomfort or health risks associated with prolonged exposure to hot weather.

The tent is currently undergoing a…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Cam Newton, replacing John Stamos as spokesman, urges “be unstoppably you” in an ad for Oikos Triple Zero yogurt; parents and kids hit the dance floor, aka their kitchens and living rooms, fueled by the power of Honey Nut Cheerios; and tough guys take on the night shift in Nissan’s Titan trucks.

A decadent feast of Taco Bell items priced at $1 each is enjoyed by extravagantly dressed guests (including one woman with a gold headband made of forks), in a storytelling departure for the chain.

Continue reading at AdAge.com

This big, loose, rangy and intensely satisfying autobiography is like one of Mr. Springsteen’s shows — ecstatic, exhausting, part séance and part keg party.

Goodby Silverstein & Partners is the latest agency to issue (another) statement against GOP presidential candidate Donald Trump with this new “Accomplishments” video.

The video largely deals with a list of some of the country’s major accomplishments. You know, like putting a man on the moon, flying across the Atlantic for the first time, inventing rock and roll, creating the internet and, oh yeah, Michael Phelps.

We didn’t do all these things, the voiceover contends, just to have the entire world laugh at us in November!

At this point the image zooms out to show the planet, all of which would presumably be laughing at our sorry country should we elect Trump as our next president. It concludes with a close up of Trump’s face and the text, “History is watching.” followed by one word: “Vote,” in red, white and blue font.

The “History is watching” line harkens back to a similarly-themed video the agency made back in July. As with that effort, we’re not sure how much of an impact this is going to have on getting anyone that wasn’t already compelled by the candidate’s idiocy to get to the polls in November to do so now.

GS&P is of course only one of a handful of agencies to express their opposition to the GOP’s joke of a candidate. Over a year ago, TDA Boulder weighed in, thanking Trump for being a racist idiot. Some creatives at barettSF launched a “Shit for Trump” effort in February, followed by a group of anonymous creatives urging young voters to oppose him in the primaries and 180LA mocked “The Wall” for camera company 360fly at the start of the summer.

–Toronto-based Giants & Gentlemen launched a new campaign for Day’s Inn (video above). 

-Business Insider released its annual “30 Most Creative People in Advertising” list, but of course you’ve already read it and got pissed about it.

-Freelance creative Craig Miller has a secret pitch weapon: comedy!

–Rich Siegel has had it with “radical incrementalism,” or agencies doing the same thing and claiming it’s different.

-Dididay claims Unilever is trying to buy innovation by scooping up Seventh Generation. That should work.

–GroupM is not happy about Facebook’s decision to block ad blockers.

–AdColor says agencies might have to challenge clients on diversity rather than things going the other way. Will that really happen?

-Clayton, “one of America’s largest homebuilders,” appointed full-service agency The Tombras Group as its as its national media buying and analytics agency of record following a review.

-Passionbrands co-founder Helen Edwards says “Brand loyalists have nothing to teach you.”