Lombard Odier: Storm

Lombard Odier: Storm

Lombard Odier: European

Lombard Odier: European

Jane Pauley to Become Anchor of CBS Show ‘Sunday Morning’

For Ms. Pauley, who catapulted to fame as an anchor of the “Today” show 40 years ago, the move represents an unexpected late-career comeback.

Mediator: A Moment of Truth for Presidential Debate Moderators

News outlets and fact-checking sites can separate truth from fable after a debate, but it falls to the moderator to interject in the moment when a candidate lies.

‘The Magnificent Seven’ Dominates Weekend North American Box Office

Antoine Fuqua’s ethnically diverse remake of the John Sturges classic includes heavy-hitting stars like Denzel Washington and Chris Pratt.

Retro Report: Difficult Questions: How Much the Clinton-Trump Debates Matter

Whether bloopers and snappy retorts are presidential game changers has been disputed since the John F. Kennedy and Richard Nixon faced off in 1960.

A Choice Beyond Cable Box Rentals? It May Hinge on a Swing Voter

An F.C.C. commissioner may not side with her fellow Democrats on a plan that would make it easier to combine streaming services and cable channels on one device.

Advertising: Making Video Ads That Work on Facebook’s Silent Screen

Marketers trying to reach an increasingly fractured and fickle social media audience are struggling to make ads when one version may not work everywhere.

Grit vs. Goliath: A Reporter’s Dogged Pursuit of Roger Ailes

The reporter Gabriel Sherman has been spied on, insulted and threatened as he has taken on the powerful and volatile former Fox chairman Roger Ailes.

Rolling Stone Brings In a Singapore-Based Investor

The magazine’s parent, Wenner Media, will form a partnership with BandLab Technologies to expand into new markets and bolster its international brand.

Jann Wenner Sells 49% of Rolling Stone to Singapore's BandLab


There comes a time when even Jann Wenner needs a little help from his friends.

After a five-decade run full of interviews with pop stars and presidents, the founder of Rolling Stone is selling 49% of the iconic magazine to an Asian billionaire’s son. It’s the first time Mr. Wenner has admitted an outside investor, a deal that encapsulates the plight of an industry fighting to stay relevant in an online age. Wenner Media LLC also owns Us Weekly and Men’s Journal.

Founded in 1967, Rolling Stone became a fixture of American pop culture, helping launch the careers of writers and creative artists over almost 50 years. But like many of its peers, the magazine has steadily lost advertising and readership to nimbler online alternatives. In 2014, Mr. Wenner tasked his son Gus with devising a digital strategy. Now Mr. Wenner, who started Rolling Stone from a San Francisco warehouse, plans to relinquish as much of his magazine as possible without ceding control.

Continue reading at AdAge.com

Beer Wars Heat Up as Miller Lite Calls Out Bud Light By Name in Ads


Miller Lite is taking a newly aggressive position against top rival Bud Light in a new ad that mocks its competitor’s tagline, “Raise one to right now.”

In a spot breaking on TV on Oct. 2, Miller Lite retorts, “Bud Light says raise one to right now, so why not raise the right one,” before adding, “Miller Lite has more taste and half the carbs.” Three additional ads will continue the theme.

Continue reading at AdAge.com

'Choose the Next Driver Wisely': See Audi's Action-Packed Debate Ad


Hillary Clinton and Donald Trump won’t be the only man and woman dueling on TV on Monday night. Audi is seizing on the highly anticipated presidential debate by running a new ad showing two hotel valets battling to get behind the wheel of an Audi RS 7.

The spot, by Venables Bell & Partners, will air during coverage of all of the three presidential debates, across major networks covering the showdowns.

The spot is filled with political references and plays out in reverse chronological order. It ends by stating: “Beautiful things are worth fighting for. Choose the next driver wisely.”

Continue reading at AdAge.com

Perrier: Hot air balloon ride to Paris at Shanghai metro


Media
Perrier

Advertising Agency:STDecaux, Shanghai, China

Mindtravellers: Let's travel

Print
Mindtravellers Escape, Right direction, Right door

Let’s travel from neverwhere to everywhere.

Advertising Agency:Nydrle, Prague, Czech Republic
Creative Director:Roman Cihalik
Art Director:Roman Cihalik
Copywriter:Jana Kneschke
Photographer:Pawe? B??cki

Mouvement du Nid: Girls Of Paradise


PR, Radio, Online
Mouvement du Nid

Advertising Agency:McCann, Paris, France
Executive Creative Directors:Riccardo Fregoso, Julien Chiapolini
Art Director:Christophe Rambaux
Copywriter:Gilles Ollier
Chief Executive Officer:Bruno Tallent?
Account Coordinator:Coline Dechelette
Worldwide Account Director:Fiona Ferrier-Weil
Digital Account Manager:Selim Boukhanef
Strategic Planner:Shadi Razavi
Art Buyers:Véronique Leblanc, Delphine Devaux
Producers:Isabelle Créchet, Caroline de Génis
Chief Technology Officer:Dragan Kontic
Technical Project Managers:Vianney de Villier, Clément Hardouin
Front-End Developer:Pierre-Yves Chassaigne
Managing Director:Agnieszka Kozbial
Sound Producer:Capitaine Plouf

Huawei: The Gift

Aquafina: Judge the cover

Open Society Foundation: Never again

Open Society Foundation: Never again

Spejder Sport: Botanical plant signs, 1

Spejder Sport: Botanical plant signs, 1