Sep
28
Darien Sport: Fashion film
Posted in: Uncategorized
Sep
28
CA Technologies: The front porch
Posted in: Uncategorized
CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centered on election coverage. The effort leverages this election’s heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world.
Sep
28
CA Technologies: Demand never dies
Posted in: Uncategorized
CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centered on election coverage. The effort leverages this election’s heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world.
Sep
28
BIC: Creative money
Posted in: Uncategorized
BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this special occasion they released a special edition pen (it’s gold!) and teamed up with cartoonists to open a creative shop in Amsterdam. In this shop you can buy all kinds of white cardboard gadgets, that you can customize, in exchange for self-drawn money. Yep, you can leave your credit card and cash at home. In this shop all the surprising and fun items for sale, like boomboxes, Chinese lanterns, unicorn heads, fussball tables, bowling pins, fun BIC® items or giant chess sets can only be bought with self-drawn money. In the shop you find white 5, 10 or 20-euro bills and plenty of BIC® ballpoint pens. If you spot something you want to buy, start drawing money until your wrists hurt, and start shopping.
Sep
28
Hulu: A Brief History of Video
Posted in: Uncategorized
Los Angeles-based multidisciplinary studio Golden takes you on a journey through the evolution of the television landscape and digital streaming as we know it with the animated film “A Brief History of Hulu.” The lively promo was directed by Justin Harder and animated by the Golden team.
Sep
28
2K Sports: Welcome to Suplex city
Posted in: Uncategorized
Creative agency barrettSF launched “Welcome to Suplex City,” a multimedia marketing campaign to support WWE® 2K17, the next release in 2K’s flagship WWE video game franchise. WWE 2K17 is scheduled for worldwide release on the PlayStation®4 and PlayStation®3 systems, as well as Xbox One and Xbox 360, on Oct. 11.
Sep
28
Alton Brown, Showman of Food TV, Pulls Back the Curtain
Posted in: UncategorizedAs he releases a new cookbook, “EveryDayCook: This Time It’s Personal,” the very private host reflects on a difficult time in his life.
Sep
28
Feature: What’s ‘A Prairie Home Companion’ Without Garrison Keillor?
Posted in: UncategorizedChris Thile, a 35-year-old mandolin player, aims to find out.
Sep
28
On Technology: Social Media Got You Down? Be More Like Beyoncé
Posted in: UncategorizedThe pop star provides a model for dealing with the pressure of oversharing.
Sep
28
Critic's Notebook: How the Split Screen Framed Trump and Clinton
Posted in: UncategorizedIn their first debate, the two candidates’ stage styles served as campaign arguments in themselves.
Sep
28
Notebook: The Reverse-Gaslighting of Donald Trump
Posted in: UncategorizedOn Monday night, Hillary Clinton used the Republican candidate’s own tactics against him.
Sep
28
At Nearly 84 Million Viewers, Debate May Be the Most-Watched Ever
Posted in: UncategorizedPreliminary ratings say Monday’s debate between Donald J. Trump and Hillary Clinton drew more viewers than the 1980 debate between Jimmy Carter and Ronald Reagan.
Sep
28
Books of The Times: In ‘Hitler,’ an Ascent From ‘Dunderhead’ to Demagogue
Posted in: UncategorizedThe first part of Volker Ullrich’s two-volume biography examines Hitler not as a monster or madman, but as a human being with “undeniable talents and obviously deep-seated psychological complexes.”
Sep
28
Stephen Colbert Reboots ‘The Late Show,’ Fixing It on the Fly
Posted in: UncategorizedIn the battle against Jimmy Fallon and Jimmy Kimmel, Mr. Colbert is taking a hands-on approach that includes more topical humor and live episodes.
Sep
28
AppNexus Inks Deal to Sell Display Ads on LinkedIn
Posted in: Uncategorized
LinkedIn is the latest publisher to adopt AppNexus’ sell-side platform, opening up premium desktop inventory to marketers through real-time bidding, the company said Tuesday.
The move makes AppNexus the second platform that lets marketers buy LinkedIn’s desktop display ads programmatically, with Google being the other. A person familiar with the deal said it’s unlikely a third partner will be added any time soon.
The move applies to both AppNexus’ open and private auction buying options, the company said. Marketers will also be able to use their first and third-party data to target the ads they buy either through LinkedIn or AppNexus, said Michael Rubenstein, president at AppNexus.
Sep
28
Report: Marketer Content Tripled in Past Year, but Engagement With It Stayed Flat
Posted in: Uncategorized
Marketers have dramatically increased the content they churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon.
In a report to be released during an Advertising Week presentation Wednesday, Beckon said clients tripled the pieces of marketing content they churned out in the past 12 months — encompassing video and images circulated both in paid and unpaid media. Yet aggregate consumer engagement — such things as likes, comments, and shares — with that content remained flat.
Just 5% of content generated 90% of consumer interactions, according to Beckon. “In other words, 19 of 20 pieces of content pieces get little to no engagement,” the report concludes.
Sep
28
Visa's Data Tie-up With Oracle Open to All Visa Merchants
Posted in: Uncategorized
Data sharing partnerships are happening at a furious pace but a Visa and Oracle pairing can show how ads affected actual sales transactions, rather than just visits to a store location. The partnership spins Visa’s transactional data into targetable audiences and campaign measurement tools for advertisers. Banana Republic is one of several merchants that accept Visa credit cards that have tested the system developed by Oracle and Visa over the past 18 months.
The ad targeting and measurement services, both coming out of a beta testing phase, use Visa transactional data associated with participating merchants. The information, which is aggregated and stripped of personally identifiable data, is matched with Oracle IDs in order to help marketers build audiences for targeting mobile and digital ads, or help them measure whether ad exposure led to a sales transaction. For examnple, a quick-serve restaurant might use the service to reach consumers that regularly buy breakfast at fast food places, or to determine whether people who saw an ad actually made a purchase.
Ads using Visa data can be targeted and measured on Twitter or Facebook, or in ad exchanges or through other Oracle media partners. “We can create that segment and then port it out to all our various partners in ad tech,” said Michelle Hulst, VP-strategic partnerships and business development for Oracle Data Cloud.
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