Sep
02
Lusos: Gorilla
Posted in: Uncategorized
Lusos is an international creativity festival based in Portugal, with the aim to talk about advertising and communication markets in official Portuguese speakers countries.
Sep
02
'Journalism Without the Makeup': Vice Hypes Launch of 'Vice News Tonight'
Posted in: Uncategorized
“WE NOW INTERRUPT YOUR REGULARLY SCHEDULED WORLDVIEW,” reads the typographic message that opens a new promo for “Vice News Tonight,” Vice Media’s joint attempt with HBO to get millennials to watch a daily TV news show (beginning Sept. 26). As the promo continues, an announcer promises “the next generation of news” as more typography — “NO ANCHORS,” “NO SPONSORS,” “NO CENSORS” — flashes across some rather random scenes (explosions, gunfire, a gay pride parade). “Journalism without the makeup, truth without the talking heads,” the announcer continues. “This is not the nightly news. This is Vice News Tonight.”
The absence of anchors and makeup (we’ll see about that) is meant to convey authenticity, while the lack of censors and sponsors positions ‘Vice News Tonight’ as a more unfiltered, truthful form of broadcast journalism. Of course, Vice famously takes money from big brands and filthy advertisers elsewhere in its empire (including Phillip Morris, through Vice’s Edition Worldwide), and Vice Media is partially owned by the mainstreamest of mainstream media conglomerates, including Rupert Murdoch’s 21st Century Fox and A&E Networks (the Hearst Corp./Walt Disney Co. joint venture).
But this — this new news show over on HBO? This is PURE!
Sep
02
Search Giant Baidu Gives a Peek at its Latest Work on Artificial Intelligence
Posted in: Uncategorized
Baidu, the world’s No. 3 force in online advertising after Google and Facebook, sees artificial intelligence as the next big thing. And it’s using AI to power advertising, voice recognition technology and self-driving cars.
During its annual conference Thursday in Beijing, the search giant announced news on the autonomous vehicle front, saying it had won clearance from the California Department of Motor Vehicles to test its cars there. It also signed a partnership with U.S. chip-maker Nvidia to work on self-driving cars together.
Despite all the investment on futuristic projects, Baidu got nearly 93% of its revenue in the last quarter from online marketing. It has been trying to branch out, with services like takeout delivery and movie ticket booking, and with splashy deep-learning work similar to the Google Brain project.
Sep
02
Amazon Using Twitch Audience as Focus Group for New TV Shows
Posted in: Uncategorized
Amazon.com has discovered a new use for Twitch Interactive, which it purchased two years ago for about $1 billion. Seeking feedback from Twitch’s highly engaged audience of 10 million daily users, Amazon streamed two original TV-show pilots produced by its own studios on the gaming website.
The first-time move highlights how Twitch can potentially be used to advantage against video-streaming rival Netflix, giving Amazon a vast audience on which to test new shows before committing to producing entire seasons. Both Amazon and Netflix produce original programs to attract customers with exclusive content.
Twitch is known as the ESPN of video games because it streams competitions featuring professional gamers duking it out on popular titles such as League of Legends. The site lets viewers chat alongside the action, reacting with emojis and posing questions to their favorite streamers.
Sep
02
Why Are CMOs Dropping Like Flies?
Posted in: Uncategorized
A study published last month by Russell Reynolds Associates shows that CMO turnover is higher than ever. In some industries, the trend is eye-popping — particularly in retail, where 48% of the top 30 retailers in the U.S. have had a change in marketing leadership in the last 12 months. Consumer tech, media, CPG and hospitality industries also had high levels of churn in the CMO hot seat.
What’s more, 62% of companies replace their CMOs with someone from outside the company, a clear indicator that many CEOs don’t believe anyone else who works at their companies has the answers either.
What the hell is going on?
Sep
02
Koch Brothers, Others Spend Nearly $5 Million to Attack Evan Bayh
Posted in: Uncategorized
The Indiana Senate seat was considered a safe one for the GOP just a few short weeks ago. That’s until Evan Bayh, a former U.S. senator and governor, announced his candidacy. The well-known Indiana Democrat threw Republicans for a loop when he decided to leap back into politics and enter the hoosier state race in July.
Now a handful of super PACs and outside groups are funneling money into the state to fight Mr. Bayh and support lesser-known Republican Rep. Todd Young.
In just two months, nearly $4.6 million worth of Koch Brothers money and cash from other conservative groups has been plowed into Indiana in the hopes of defeating Mr. Bayh. In August, the National Republican Senatorial Committee dropped more than $640,000 on digital and other media buys attacking the senator turned financial industry board member, according to Ad Age’s analysis of recent Federal Election Commission reports.
Sep
02
Why Are CMOs Dropping Like Flies?
Posted in: Uncategorized
A study published last month by Russell Reynolds Associates shows that CMO turnover is higher than ever. In some industries, the trend is eye-popping — particularly in retail, where 48% of the top 30 retailers in the U.S. have had a change in marketing leadership in the last 12 months. Consumer tech, media, CPG and hospitality industries also had high levels of churn in the CMO hot seat.
What’s more, 62% of companies replace their CMOs with someone from outside the company, a clear indicator that many CEOs don’t believe anyone else who works at their companies has the answers either.
What the hell is going on?
Sep
02
Amazon Using Twitch Audience as Focus Group for New TV Shows
Posted in: Uncategorized
Amazon.com has discovered a new use for Twitch Interactive, which it purchased two years ago for about $1 billion. Seeking feedback from Twitch’s highly engaged audience of 10 million daily users, Amazon streamed two original TV-show pilots produced by its own studios on the gaming website.
The first-time move highlights how Twitch can potentially be used to advantage against video-streaming rival Netflix, giving Amazon a vast audience on which to test new shows before committing to producing entire seasons. Both Amazon and Netflix produce original programs to attract customers with exclusive content.
Twitch is known as the ESPN of video games because it streams competitions featuring professional gamers duking it out on popular titles such as League of Legends. The site lets viewers chat alongside the action, reacting with emojis and posing questions to their favorite streamers.
Sep
02
Koch Brothers, Others Spend Nearly $5 Million to Attack Evan Bayh
Posted in: Uncategorized
The Indiana Senate seat was considered a safe one for the GOP just a few short weeks ago. That’s until Evan Bayh, a former U.S. senator and governor, announced his candidacy. The well-known Indiana Democrat threw Republicans for a loop when he decided to leap back into politics and enter the hoosier state race in July.
Now a handful of super PACs and outside groups are funneling money into the state to fight Mr. Bayh and support lesser-known Republican Rep. Todd Young.
In just two months, nearly $4.6 million worth of Koch Brothers money and cash from other conservative groups has been plowed into Indiana in the hopes of defeating Mr. Bayh. In August, the National Republican Senatorial Committee dropped more than $640,000 on digital and other media buys attacking the senator turned financial industry board member, according to Ad Age’s analysis of recent Federal Election Commission reports.
Sep
02
Car Culture Beer Branding – Hot Rod Oil Beer Correlates Craft Beer to Muscle Cars (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Incorporating aspects of car culture, Hot Rod Oil Beer branding features an attention to lifestyle that is unlike anything seen on the market before.
Designed by Mirbach Schmozi Design in Hamburg,…
Sep
02
Colombia "Land of flowers" (2016) 2:00 (Colombia)
Posted in: Uncategorized
Globally, Colombia might be better known for drugs and kidnappings than for any other reason. But now with a new, fragile cease-fire agreement between the Colombian Government and FARC peace time may finally become a reality after five decades of fighting.
If this is indeed the case, there will be a lot of able bodied men and women in need of a job and a steady paycheck.That’s where this film comes in. Despite the atrocities, Colombia is a beautiful place, literally brimming over with flowers. And with more than 500 varieties, they are the largest exporter of flowers to the U.S. alone.
In short this spot reminds the world, as well as Colombians, that there is now a real chance to have the country stand for something else– beauty– and maybe hopefully influence the rest of the world, too. Because the world needs more flowers and fewer guns.
Nice poetic idea. By the way, they used more than 25,000 flowers to make this epic spot.
If this is indeed the case, there will be a lot of able bodied men and women in need of a job and a steady paycheck.That’s where this film comes in. Despite the atrocities, Colombia is a beautiful place, literally brimming over with flowers. And with more than 500 varieties, they are the largest exporter of flowers to the U.S. alone.
In short this spot reminds the world, as well as Colombians, that there is now a real chance to have the country stand for something else– beauty– and maybe hopefully influence the rest of the world, too. Because the world needs more flowers and fewer guns.
Nice poetic idea. By the way, they used more than 25,000 flowers to make this epic spot.
Commercials:
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Sep
02
Black Cow Vodka "Meadow" (2016) (UK)
Posted in: UncategorizedJake Scott directed this dreamy, languid spot featuring a couple strolling slowly through a meadow, hair slightly rumpled, with dreamy smiles on their faces because they just had — Black Cow Vodka.
Get your mind out of the gutter, what did you think I was going to say!
Pure, indeed.
Get your mind out of the gutter, what did you think I was going to say!
Pure, indeed.
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Sep
02
Com Hem "The Crystal Clear Experience" (2016) 1:00 (Sweden)
Posted in: UncategorizedJourney thirty thousand leagues beneath the sea into the crystal clear blue waters of the ocean where great whales sing for you and only you. Oh hang on, it’s a rug pull. You’ll only feel like that when watching HD on Com Hem, which means “Come home,” in Swedish. The end lines spell it out as well: “Come home to a crystal clear experience. Stream with Sweden’s fastest broadband.”
Thanks to Dabitch for the translation. This spot is great from the casting to the soundtrack by M83. Speaking of crystal clear, this spot was shot off the coast of Malta which still has some of the cleanest waters in the Mediterranean around. Man, I wish I could lay around and watch HD today instead of working.
Thanks to Dabitch for the translation. This spot is great from the casting to the soundtrack by M83. Speaking of crystal clear, this spot was shot off the coast of Malta which still has some of the cleanest waters in the Mediterranean around. Man, I wish I could lay around and watch HD today instead of working.
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Sep
02
The Mourning Posters honor species that are near extinction.
Posted in: Uncategorized
DDB NY created movie poster illustrations for a campaign called “The mourning posters.” These premiered at the Wildlife Conservation Film Festival as well as Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park last week. The Mourning Posters is a tribute to the species that are close to extinction in each film. Black and white of course conveys the stark reality of the situation.
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Sep
02
Hornbach – Your project only belongs to you (2016) :60 (Germany)
Posted in: UncategorizedAaaaah Hornbach. It’s not a secret that I am a fan of this campaign as it captures the feeling so well, and to me Hornach can basically do no wrong ever since they had Blixa Bargeld from Einstürzende Neubauten read the catalogue back in 2005. We’ve seen “Mancave”, “You’re alive. Do you remember?”, “Project Biennale”, and “#Heldenkranz”(Crown of Glory) , which all speak to the DIY enthusiast by capturing the feeling of enjoying DIY.
This ad does not disappoint. This ad tells the potential Hornbach customer that their project is theirs alone, and they can do what they want, how they want to it. British director Ian Pons Jewell has produced a visually stunning narrative showing its protagonist hurtling through an extremely wide range of emotional states in the course of his DIY endeavours. He goes go from confident arrogance, to frenzy, failure and triumph, to seemingly sado-masochistic tendencies. He’s combing his hair with saws because he is now king of the tools. There’s sweat and dirt and our protagonist slamming through walls – to hell with convention. There’s underpants flying out the window because it’s hot, and laying a parquet floor takes ages and hey nobody else is around so why not? The visual language in this ad is part Delicatessen, part religious epiphany, part tool porn. The bastion of liberty is your own home, you are the king of your castle and within your own house – or project – you can do whatever you want! Hornbach may not even realize how much their ads make me want to buy a house.
“We’ve spent the past few months taking a long, hard look at the ever- increasing constraints on people’s personal freedom,” says Creative Director Guido Heffels. “We’ve looked at social regulations and laws, and also at the last bastion of liberty – one’s own four walls. A topic absolutely relevant to today.”
Well, there’s some rules you don’t want to be breaking, wet rooms need to be fully waterproof before tiling for example, but you have the freedom to pick any tile you want and knock down that annoying non-bearing wall to make room for a tub. Your house, your rules! Of course there will be a Tumblr blog attached to this campaign, #projektrituale, where all of the social media content from it will be collected. This campaign will be rolled out progressively across Germany, Austria, Switzerland, Sweden, the Czech Republic, Slovakia, Romania, and Luxembourg. I predict many houses in need of TLC will be purchased soon after.
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