Minissérie “Justiça” é primeira da Globo a ter uma abertura para cada episódio

serie-justica-globo

Em “Justiça”, minissérie da Globo que estreou na segunda-feira passada, cada episódio segue personagens no passado e no presente, mostrando como a vida deles estão conectadas. Em cada episódio também vemos como cada um deles busca sua justiça. Baseado nisso, a Globo fez algo diferente para a abertura da série – cada episódio tem a […]

> LEIA MAIS: Minissérie “Justiça” é primeira da Globo a ter uma abertura para cada episódio

Tuesday Odds and Ends

-Republica launched this “Sip It” spot featuring Anna Lunoe for Segura Viudas (video above).

-Ad Contrarian Bob Hoffman thinks the REAL chief executive of Omnicom’s forthcoming McDonald’s agency will be the client’s CMO.

-Elemental Fresh appointed DC Partners’ KBS China as lead agency for its Vital Tea brand. 

Los Angeles-based commercial production company Native Content added Eivind Holmboe to its directorial roster

-Dried fruits company Sunsweet Growers selected FCB Kuala Lumpur as its agency for regional integrated advertising in APAC.

Integrated content studio Humble added Austin Rhodes and Ivan Landau (collectively known as Bright Black) to its directorial roster

-Cut+Run promoted Andy Green and Sean Fazende to positions as editors

Diageo Sends Work on Liquor Brands to Anomaly and Barton F. Graf

There’s a pretty interesting tidbit in today’s AdAge report on the news that Carat retained the vast majority of beverage giant Diageo’s media business: Barton F. Graf and Anomaly have effectively inherited work on several of its liquor brands.

The client has not been particularly responsive to our queries regarding its agency roster, meaning they haven’t answered our emails or phone calls, ever. But AdAge notes that WPP’s Mindshare will handle media for India and South Africa with Publicis on Australian duty and Dentsu running everything else.

The Age report also makes clear, without providing much in the way of details, that the review included a couple of creative changes regarding the following brands: Ketel One Vodka, Bulleit Bourbon, Crown Royal Canadian Whiskey and Buchanan’s Scotch.

BFG scored the first two while Anomaly got the latter pair in a move that marks the end of Diageo’s relationship with Grey — which had been AOR for both Ketel One and Crown Royal. We hear, though, that Grey had not done any work on these brands for some time and that it hadn’t produced any major campaigns for the larger client in years.

When Diageo announced its plans to launch a review earlier this year, Grey declined to participate and the company said it would send those portions of its brand portfolio to various roster agencies. Anomaly replaced BBH as Johnnie Walker’s AOR back in December 2014 and apparently inherited the Crown Royal brand work at some point thereafter. BFG has also counted Diageo among its clients for several years; in the 2011 announcement of Eric Kallman‘s hiring, BFG was working with the client “on a project basis.” So no formal creative review appears to have occurred.

Diageo, again, has not provided us with any specifics regarding this news. Representatives for Anomaly and Barton F. Graf have also declined to comment.

Given the fact that the client was spending “very little” toward the end of its tenure with Grey, however, it would seem that Diageo wants to beef up the marketing efforts behind its major liquor brands moving forward.

No primeiro dia sem humanos, algoritmo do Facebook coloca notícias falsas no Trending

facebook-novo-trending

Meses depois de botar no ar a ferramenta Trending para mostrar os assuntos populares na rede, o Facebook demitiu a equipe que fazia a curadoria dos resultados e deixou tudo na mão dos robôs e seus algoritmos. O resultado não parece ter dado muito certo. A rede social deixou as máquinas fazerem o trabalho sozinho […]

> LEIA MAIS: No primeiro dia sem humanos, algoritmo do Facebook coloca notícias falsas no Trending

Naruhodo! #5 – É possível recuperar uma noite mal dormida dormindo mais na noite seguinte?

naruhodo-capa-retangulo-0005

“Gente, dormi muito mal esta noite… Vou tirar o atraso no fim de semana!” — quem nunca, não é mesmo? 😉 Mas será que é possível recuperar uma noite ruim simplesmente dormindo mais nas noites seguintes? O que é insônia e o que não é? Quem nos ajuda a responder essas perguntas é a pesquisadora convidada Laura Castro, psicóloga […]

> LEIA MAIS: Naruhodo! #5 – É possível recuperar uma noite mal dormida dormindo mais na noite seguinte?

Planned Parenthood call women "menstruators", receive twitter backlash from their target market

Planned Parenthood, the non-profit organisation whose motto is “Care. No matter what.” are always engaged in women’s reproductive health, so it comes as no surprise at all that their Twitter account would comment on the tax break on tampons in NYC.

The issue arose in the words chosen to describe the news. “Menstruators in New York started to #TweetTheReceipt celebrating …..”, the official account tweeted. The backlash was immediate. Planned Parenthood’s target – women – felt as if they were reduced to a bodily function by this choice of words. It is possible that the Social Media handler wanted to attempt a pun, using “menstruators” as it sounds similar to “demonstrators”, but the similarity to “bleeders” was impossible for women to ignore. A “bleeder” is a term used derisively in reference to any woman, and english speaking women feel it is a slur on par with the N-word. Similarly some people use the term “breeder” to mean hetrosexual in a very negative way. It didn’t take long before feminist blogs like Real For Women and feminist subreddits to promise no more donations to Planned Parenthood. “We’ve been demoted to “Menstruators”. Really PP?” These are usually the women who will defend Planned Parenthood every time they need defending, which is quite often in US media. Planned Parenthood basically just pissed off their army of staunch defenders.

Moral: When you only have 140 chars you need to be careful with the words you chose. Avoiding the use of the word “woman” has the chilling effect of erasing women, dehumanising women to body parts and functions. That a writer didn’t see this possibility is beyond me. Here are a few reactions.

@PPact @msolis14 This is insulting. Conservatives trying to shut you down. Call women ‘menstruators’ & you’ll lose the rest of your support— Dina McMillan (@drdina1) September 3, 2016

@Bagofpoo @rachelherriotts @FemalesLikeUs @PPact Make sure to replace the term “men” with ejaculators.— Anne Bevan (@AnneBevan1) September 3, 2016

@DANeverYouMind @PPact Fucking hell. I donated all that money & fought all those years to be reduced from “woman” to “menstruator”?— Natalie (@ghostinmarble) September 3, 2016

@RebelleYellow @AnneBevan1 @Bagofpoo @rachelherriotts @FemalesLikeUs Please may I suggest ‘sperminator’ ? @PPact— Monica Larkin (@Theladyinthevan) September 3, 2016

Feminists: Menstruation is a female issueTrans activists: Not all women menstruate! Planned Parenthood: “Menstruators”Patriarchy: Thanks!— No Anodyne (@NoAnodyne) September 3, 2016

Planned Parenthood has reduced women to ‘menstruators’. Not surprising since they also see babies as Lamborghinis. https://t.co/CBYuUxJrnJ— Kimberly Madison (@SmartChix) September 4, 2016

“Menstruators” not women, but “menstruators”. Who are planned parenthood helping with this 1984 crapola? https://t.co/dDAVKcgkpI— Gabi (@Gabcsika_Me) September 4, 2016

Wtf ! Planned Parenthood ? Menstruators! You mean women,this language is dehumanising and unacceptable @PPact https://t.co/Vx92ui25Rb— gena hopkins (@GeorgenaGena) September 3, 2016

5 ppl told me to kill myself yesterday, all in the name of trans activism, all bc I objected to @PPact referring to women as “menstruators.”— Natalie (@ghostinmarble) September 5, 2016

@PPact You’d better wake up & see the female RAGE headed your way. We are not “menstruators”. We’re WOMEN, damn it. https://t.co/EoS53tyw3T— John Stuart Mill XX (@Shy_Survivor) September 4, 2016

@PPact Is the word “menstruators” supposed to be like an ostensibly less offensive variant to “bleeders”? Did you perhaps mean “women”? WTAF— Taylan Ulrich B./K. (@TaylanUB) September 3, 2016

@PPact needs to decide who pays their bills, who has worked tirelessly on their behalf for decades? WOMEN or “uterus-bearing menstruators”.— John Stuart Mill XX (@Shy_Survivor) September 3, 2016

@lavenderlezzer @PPact Menstruators? R u fucking KIDDING me???? Men singlehandedly took the word WOMAN away from women in 2016. Fuck men.— Starri XX??? (@StarriDevil) September 6, 2016

@PPact you realize calling women menstruators is misogynist, right?— Riverstreet (@riversoldier) September 6, 2016

@PPact recently called women “menstruators.” Talk about biological essentialism and erasing WOMEN from existence! Only women menstruate!— Carrie-Anne Brownian (@Anyechka) September 5, 2016

@PPact Menstruators? give me a break. Out of their “front hole” I suppose.— (((Katha Pollitt))) (@KathaPollitt) September 4, 2016

@PPact @PattyArquette Oh so if we’re PREGNANT we’re women, but if we bleed we’re just menstruators right?— WoodenLucy (@WoodenLucy) September 4, 2016

@PPact “menstruators”? wtf say WOMEN when you mean it. don’t let the trans cult set us back further than the republicans are trying— ashley anne (@idealismprison) September 4, 2016

I always thought the goal of inclusive language was to center the person, not their trait. “Menstruators” doesn’t do that. @PPact— Salena (@Salencita) September 4, 2016

@PPact excuse me-did you just call women fucking menstruators? Am I trapped in a fucking Atwood novel here? Have you lost your fucking mind?— Grace Hughes (@gracicusminimus) September 4, 2016

Women are told talking about our Female Reproductive Genitals is reducing women to vaginas. But now @PPact says we are just “menstruators”?— GirlsLikeUs ? (@FemalesLikeUs) September 4, 2016

@FemalesLikeUs @Bagofpoo @rachelherriotts @PPact I was referring to calling us menstruators in the first place. 1step short of “bleeders”— Grace Hughes (@gracicusminimus) September 4, 2016

.@PPact: Putting the Men in Menstruation since 2016.Erasing “Women” through terms like:#Menstruators#Bleeders#Birthers— (((Flora Poste))) (@FaunaPoste) September 4, 2016

@PPact Menstruators? Surely you mean women… pic.twitter.com/INwVnChWxY— DYKE A Quarterly (@DYKEaQuarterly) September 3, 2016

Adland: 

Veja fotos e vídeos bem de perto com nova opção de zoom do Instagram

zoom-instagram

O Instagram sabe muito bem que numa tela de 4 polegadas não é possível ver todos os detalhes das fotos e vídeos publicados no serviço. E mesmo que algumas telas sejam maiores, nem sempre é possível ver tudo. E é por isso que o Instagram começou hoje a ativar a opção de dar zoom nas […]

> LEIA MAIS: Veja fotos e vídeos bem de perto com nova opção de zoom do Instagram

AT&T mostra em vídeo que no trânsito você nunca está sozinho

att_the_unseen_atropelamento

De tempos em tempos sempre nos deparamos com algumas campanhas que tentam transmitir suas mensagens por meio do choque ou impressionando o público. A operadora americana AT&T têm feito isso nos últimos anos em sua campanha de conscientização “It Can Wait” que nessa semana reforçou os riscos de usar o celular enquanto dirige. No vídeo, […]

> LEIA MAIS: AT&T mostra em vídeo que no trânsito você nunca está sozinho

Zing! 45 – ‘Nós Somos A Cultura Pop’ e o SxSW 2017

zing45_cover_b9

Maron e Leila voltam depois de um hiato de algumas semanas. Hoje eles explicam o que o Zing quer dizer com “Nós Somos A Cultura Pop”, tema que queremos levar para o South by Southwest 2017 e que vai gerar uma série de documentários em vídeo. Nós precisamos do seu voto para que a palestra […]

> LEIA MAIS: Zing! 45 – ‘Nós Somos A Cultura Pop’ e o SxSW 2017

Como a Gatorade te fez acreditar que é bom beber 8 copos de água por dia

Gatorade

A série “Adam Ruins Everything” tem um histórico de desbancar grandes mitos e mostrar como grandes marcas influenciaram comportamentos que levamos até hoje. No episódio de videogames, por exemplo, Adam mostrou como a Nintendo contribuiu fortemente para os games serem hoje majoritariamente direcionados ao público masculino. Agora foi a vez de irem atrás da Gatorade […]

> LEIA MAIS: Como a Gatorade te fez acreditar que é bom beber 8 copos de água por dia

Bergen Assembly: The End of Oil, the end of the world as we knew it

A few months ago, i watched the geopolitical thriller TV series Occupied. The show starts shortly after a hurricane, provoked by effects of climate change, has ravaged Norway. During the following elections, the key promise of the national Green Party is that all fossil fuel production will be cut off. They win the elections and the new Prime Minister initiates the process of replacing oil energy with a thorium-based nuclear one. The EU is desperate to have access to Norwegian oils again and asks Russia to ‘gently’ invade the country. The Russian comply and take the power until oil and gas production is restored. At least that was the plan…

Occupied (trailer)

Well, non-fiction Norway doesn’t seem to have any similar strategy to turn its back on fossil fuel. In fact, the country has recently opened up the Arctic to oil companies so that they can start drilling. All in the name of ’employment, growth and value creation in Norway.’

One of the exhibitions at the intrepid and gripping Bergen Assembly, an art triennial that just opened in the small Norwegian city where rain falls lavishly and tourists embark on fjord cruises, explores how the global decline in oil prices and rising unemployment is hitting the country with the notoriously generous welfare system.

Curated by Mao Mollona, The End of Oil explores possible scenarios associated with the decline of the oil-based economy in Norway. With the prosperity of the oil-boom years likely coming to come an end and society finding itself on the brink of an infrastructural change, these scenarios relate to questions about our relationship with nature in a wider sense.

The End of Oil comprises two artists’ films. The first one is a short animation video by Phil Collins. It’s called Delete Beach and stars a schoolgirl who joins an anti-capitalist resistance group that gets high on fossil fuel energy. It’s as brilliant as you can expect but the second film is the one i found most moving….

sveisendofoil
Massimiliano Mollona and Anne Marthe Dyvi, Oilers, Still from the video

Oilers, directed by artist Anne Marthe Dyvi together with anthropologist and curator Mao Mollona, is a short documentary that follows the construction of a Norwegian off-shore oil platform over the course of the year 2015.

What i found extraordinary about the video was that it charts the construction of the super large oil platform from the workers’ point of view. Which certainly contrasts with the kind of images you usually see of the construction of offshore oil platforms:

The production platform for the Edvard Grieg field

I don’t know how i was imagining the construction of an oil rig but i was certainly surprised to read that huge bits and pieces of offshore platforms are built across the world and then pulled out in the ocean to be assembled together.

But back to the Oilers video. The images show life in the Norwegian offshore yard of Kvaerner Stord. There’s the side you expect to see: the beige rooms where the workers relax and meet, the canteen where they eat, the security measure they need to follow, the huge scale they work on, etc. The images are splendid, the tools and tech are impressive and waltz in front of your eyes in silence. But the film also gives the workers a voice. Unedited images show workers protesting against the prospect of losing their job, labour unions leaders swearing to dubitative workers that ‘there is not sunset in oil’ and negotiating the cuts to make in order to win the next building contract, bands singing at hot dog parties that celebrate the completion of the finished platform, etc.

2cables59ab5_b
Oilers (a bad photo i took during the screening)

2machinba48_b
Oilers (a bad photo i took during the screening)

The backdrop of Oilers is a dramatic one:

The price of oil has dropped to around $30 a barrel last winter and at roughly $44 today, it is still far off from the $115 paid in June 2014. The plunge in the price of the barrel reveals the full extent of the Norwegian economy’s unhealthy dependency on oil and gas. According to newspapers, the energy industry accounts for 15% of Norway’s economy, more than half of its exports and 80% of the state’s income.

To make up for the oil crash, companies strive to reduce cost and increase productivity (at the expenses of the workers’ wages and living standards obviously.) Unemployment is rising. In 2015 about 30.000 jobs in the oil industry disappeared in Norway.

DSC_4896
End of Oil. Installation View, Bergen Assembly 2016. Hagerupsgården, Bergen. Photo: Thor Brødreskift

DSC_4900
End of Oil. Installation View, Bergen Assembly 2016. Hagerupsgården, Bergen. Photo: Thor Brødreskift

The snippets of discussions and dissent overheard in the film tell the story of a country that had it too good for too long and that is forced to ‘envision a future without the certainties of the past.’ The situation in Norway is certainly striking but it find echoes pretty much everywhere else in Europe where social democracy is at bay.

The project The End of Oil wants to create a conceptual bridge between the visible infrastructures of oil and the invisible and sensuous structures of feeling, including fears and hopes for the future and memories of how Norway was in the 1970s before the oil arrived.

Oilers is a splendid short documentary that shows the human side of the oil crisis. You root for the workers and hope they’ll get a job building another platform (they won’t, their employers didn’t get the contract in the end) but you know it would be wrong. This industry needs to disappear and this is going to hurt.

DSC_4890
End of Oil. Installation View, Bergen Assembly 2016. Hagerupsgården, Bergen. Photo: Thor Brødreskift

DSC_4885
End of Oil. Installation View, Bergen Assembly 2016. Hagerupsgården, Bergen. Photo: Thor Brødreskift

Public_welcome_event_01
Bergen Assembly 2016. Bergen Gamle Hovedbrannstasjon (entrance of the ex fire station where you can see the film), Bergen. Photo: Thor Brødreskift

The Bergen Assembly takes place in various venues around Bergen, Norway until 9 December, 2016.

Source

Braincast 204 – Respeita os crowdfunding

Braincast 204

Os principais riscos e benefícios de idealizar projetos através de financiamento coletivo

> LEIA MAIS: Braincast 204 – Respeita os crowdfunding

Watson da IBM cria trailer para filme de terror sobre inteligência artificial

morgan_inteligencia_artificial_ibm_watson

A 20th Century Fox chegou para os cientistas da IBM com um desafio: usar o Watson, um dos computadores mais poderosos do mundo quando o assunto é inteligência Artificial, para criar o trailer do filme de terror “Morgan“. O filme não é qualquer um: sua história central envolve nada menos do que uma outra inteligência […]

> LEIA MAIS: Watson da IBM cria trailer para filme de terror sobre inteligência artificial

Caixa de Histórias 58 – O Papai é Pop

VITRINECX58

Neste episódio recebemos Bia Granja para curtirmos as dores e delícias da paternidade em “O Papai é Pop” de Marcos Piangers. > OUÇA ========   Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO YouPix – Site Youpix – Twitter Mamilos 36 – Nova Paternidade ======== FALE CONOSCO […]

> LEIA MAIS: Caixa de Histórias 58 – O Papai é Pop

Naruhodo! #6 – Mulheres que vivem juntas ovulam ao mesmo tempo?

naruhodo-capa-retangulo-0006

Mais um confronto entre a sabedoria popular e o conhecimento científico no Naruhodo!, o podcast pra quem tem fome de aprender. Afinal de contas, mulheres que passam muito tempo num mesmo ambiente acabam sincronizando seus ciclos menstruais? Onde surgiu essa tese? Ela é mito ou realidade? Saiba o que diz a ciência em mais uma […]

> LEIA MAIS: Naruhodo! #6 – Mulheres que vivem juntas ovulam ao mesmo tempo?

Animação transforma “Rogue One” em novo “Toy Story”

star_wars_rogue_one_

Se você é fã de Star Wars, é bem provável que o retorno da franquia aos cinemas tenha te deixado feliz, certo? Para divulgar o próximo filme do universo, “Rogue One – Uma História Star Wars“, a Disney reuniu alguns parceiros (e vários dos produtos licenciados da marca Star Wars) para contar através da divertida […]

> LEIA MAIS: Animação transforma “Rogue One” em novo “Toy Story”

Talvez só um pouco atrasada, Apple entrou no Twitter

Apple

Inativo desde 2011, perfil foi atualizado dias antes do anúncio do iPhone 7

> LEIA MAIS: Talvez só um pouco atrasada, Apple entrou no Twitter

Netflix usa capas de jornais para divulgar nova temporada de “Narcos”

capa-netflix-narcos

Pablo Escobar escapou da prisão. Os principais jornais do Brasil não deixaram isso passar em branco, claro, e noticiaram a grande escapada do traficante. O detalhe é que isso aconteceu em 1992, mas hoje as reportagens citando o traficante voltaram a aparecer em destaque nos jornais brasileiros. Trata-se de uma ação da Netflix para divulgar […]

> LEIA MAIS: Netflix usa capas de jornais para divulgar nova temporada de “Narcos”

Spoilers Talk Show #36 – Curious Cat Show!

spoilers-talk-show-36

No Spoilers Talk Show #36, nova edição do podcast do Spoilers, os colunistas Chris Dierkes, Denis Pacheco, Fernanda Sgroglia, Leonardo La Terza, Leticia Arcoverde, Luiz Guilherme Moura e Sylvia Ferrari se reuniram fazer algo inédito e testar um formato inteiramente novo. Faz alguns meses que o Spoilers abriu uma conta no Curious Cat, uma plataforma na qual pessoas podem nos enviar […]

> LEIA MAIS: Spoilers Talk Show #36 – Curious Cat Show!

SBT traz de volta “Aqui Agora” em ação da Netflix

aqui-agora-netflix

Não foi só na capa de jornais e revistas que a Netflix fez a divulgação da nova temporada de “Narcos” hoje. Em uma parceria com o SBT, a empresa também trouxe de volta o jornalístico “Aqui Agora” do dia em que Pablo Escobar fugiu da prisão. Assista acima. No vídeo publicado na página do canal […]

> LEIA MAIS: SBT traz de volta “Aqui Agora” em ação da Netflix