This movie is a sequel of sorts to Robert Greene’s “Actress,” which focuses on boundaries between actors playing themselves and fictional characters.
A historian’s hunt for details about the cover-ups surrounding the bloody 1971 prison uprising at Attica Correctional Institution in New York.
All the Priebus that’s fit to print.
Early today we heard that Liz Taylor would soon be leaving Ogilvy & Mather Chicago, and after bugging a few contacts we learned that she’s headed to FCB Chicago as chief creative officer.
Taylor succeeds Todd Tilford, who joined FCB Chicago in 2011, launched its in-house production studio Lord + Thomas, helped design its office space and led its creative department for five years after a stint as ECD at Grey New York working on DirecTV. During his tenure, he produced work ranging from Radio Flyer’s sentimental “Super Race Car” to Kmart’s “Ship My Pants.”
We read this news as part of global CCO Susan Credle‘s ongoing effort to reinvigorate the FCB North America network with new creative hires. Taylor starts the new job on September 15, and she will partner with Chicago president/CEO Michael Fassnacht to lead a team of 650.
In the press release, Fassnacht said, “We are excited to welcome Liz, whose relentless drive for creative excellence will help push our clients’ brands and businesses even further,” noting plans to “elevate our work.”
“I’m so honored to partner with Michael and I’m so intrigued with what’s going on at FCB,” said Taylor in a statement. “Carter, Susan and Michael all want to invigorate the FCB brand, and there’s a great deal of momentum happening with major client wins, new business opportunities, and the best Cannes performance in agency’s history. I cannot wait to help drive the creative vision for this office and am looking forward to championing brilliant ideas and mentoring the next generation of FCB Chicago’s creative leaders.”
Tilford’s future with the FCB organization is not completely clear at the moment. The release says he will “continue to work on select clients in Chicago and partner on key initiatives focusing on creative content and design,” but an agency spokesperson declined to elaborate on that role or clarify what title Tilford would hold moving forward.
Credle’s statement reads:
“Todd has played a critical role at FCB Chicago. In five years, he has elevated the work, delivered a record number of creative awards, brought in new business and established a leading-edge discipline in creative content and design. In his new role, Todd will have even more opportunity to focus on what he loves most: guiding and making the work. The CCO position will be in the talented hands of Liz Taylor. Her knowledge of and respect for our industry, her ability to beautifully articulate her point of view about work, and her pure love of creative and craft are a few of the reasons I know she will make FCB proud.”
Taylor spent four years at Ogilvy, during which time she worked on such projects as SC Johnson/Glade’s interactive “Museum of Feelings” in New York and The Brady Center to Prevent Gun Violence’s “Zero Minutes of Fame,” a plugin designed to scrub the names of mass killers from all web sites.
She previously worked as a creative director and freelancer at multiple Chicago shops including DDB, Element79, Razorfish, etc. after beginning her agency career as a copywriter at JWT.
This compendium of the critic and composer’s writings points up his self-importance and apparent ease at wearing two hats.
FCB is changing its creative leadership at its largest office.
The Interpublic agency is naming Liz Taylor its new chief creative officer in its Chicago. She’s replacing Todd Tilford, who will remain at the agency, but will instead “work on select clients in Chicago and partner on key initiatives focusing on creative content and design with Global Chief Creative Officer Susan Credle,” according to a statement.
Ms. Taylor will partner with FCB Chicago CEO-president Michael Fassnact to oversee the 750 person shop, which works on accounts like Fiat and Clorox (both of which the shop won this year), Radio Flyer, digital work for Humama and others.
Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating.
To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the agency built a life-size mock-up house, facilitating a seamless commercial shoot with no CGI required.
The dwelling consists of two huge 22-by-35-foot open-faced sections, each containing five fully furnished rooms across their respective upstairs and downstairs levels.
The rooms are color coded to represent different “Shades of Comfort”—e.g., the heating and cooling preferences of different family members. For example, Grandma likes it warm—76 degrees—so her room is rendered in deep coral tones, while Dad’s mancave elsewhere in the house is set to 68 degrees and decorated in cerulean hues.
Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on davidandgoliath.com, which was being used by another company. Founder David Angelo and his shop—best known for its Kia advertising—were forced to settle for dng.com, a depressingly acronymic substitute for such a mythic name.
But it looks like Angelo might finally be able to seize the prized URL—for a price.
Two years after Gov. Andrew M. Cuomo announced plans to create a $15 million studio in Onondaga County, the hub is mostly empty and no films have been released.
An entrepreneur bets there is room in the crowded social media space for at least one more platform.
The novelist describes how she reacts to unsparing reviews and has come to take criticism less personally: “Sometimes fate smiles on you and sometimes it doesn’t.”
Google is investing hundreds of thousands of dollars apiece in virtual-reality films and programs, part of a plan to line up exclusive content for the debut of its new Daydream service in the coming weeks, according to people familiar with the matter.
Google will help promote projects from Hulu and fund the production of 360-degree videos with YouTube stars like the Dolan twins and Justine Ezarik, said the people, who asked not to be identified discussing private deals. The division of Alphabet has also partnered with video-game producers and sports leagues to boost its biggest virtual-reality initiative.
“It’s apparent they’ve spent a lot of money internally,” said Finn Staber, co-founder of TheWaveVR, a virtual-reality startup developing a music app for Daydream.
As the battle for the world’s ride-hailing customers heats up, here’s one statistic to consider: Uber is now the most used taxi app in 108 countries.
That’s according to analytics provider SimilarWeb, which tracked the reach and usage of ride-hailing apps in 171 countries on Android devices. Uber is the most dominant player in broad swaths of the globe, including all of North America and much of Europe, Africa and South America.
San Francisco-based Uber has a particularly big lead in the U.S., where the app is installed on 21% of all Android devices, compared with just under 3% for its main domestic competitor Lyft, according to SimilarWeb. Australia has also proven to be a strong market for Uber, with 13% of Android users in the country having installed the app.
Since concluding its Terry Crews and Isaiah Mustafa feud last November, W+K introduced the new “Legendary Man” character to promote Old Spice’s Hardest Working Collection and launched a “Smell Em Who’s Boss” campaign in June.
Now P&G has drafted Von Miller, fresh off his dancing lesson in Heat’s “Start Me” spot for Madden NFL 17, as the face of Old Spice for the 2016 season, promoting the brand’s Hardest Working collection.
Adweek broke the story this morning, but we get all our important news from celebrities’ Twitter accounts.
Yep! This just happened. Repping the Hardest Working Collection for @OldSpice. pic.twitter.com/CdaWYGxD3V
— Von Miller (@Millerlite40) August 23, 2016
The first spots starring Miller, presumably from W+K, are expected early in the NFL season. For now, though, there are series of photos starring Miller promoting the brand—in his Broncos jersey, naturally.
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” added Old Spice brand director Janine Miletic. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”
“Between winning the Super Bowl, solidifying my status with the Broncos and being named the newest Old Spice guy, 2016 is shaping up to be quite a year,” Miller said in a statement. “I’ve had my favorite Old Spice scents for a long time, and I only trust the Hardest Working Collection to give me a deep clean after practices and keep me smelling fresh on and off the field. There’s a reason you find Old Spice in every team’s locker room.”
Dude never gets a break. And we do not in any way believe his last sentence.
In its latest ad for Dove chocolate, BBDO encourages us to live a fearless live unencumbered by the sort of worries that so often prevent us from enjoying the daily pleasures of being alive as much as we could or should.
It’s an entry in what we might call the “life in a day” genre, with the subject maturing so quickly that she has no time to double guess her own actions, be they cutting her bangs or participating in a nearby political protest.
That spot was very thoroughly European with a twinge of Wes Anderson.
The copy reads, “Each day is a chance to enjoy life to the fullest and live without regrets. Choose Pleasure.”
Why spend so many hours worrying over minutia and fear of things that might not even happen in the first place when you could be enjoying your very limited time to its fullest?
If only it were so easy. Most Americans can’t even enjoy their own vacations.
Credits
Client: Mars/DOVE® Chocolate
Agency: BBDO New York
Title: Each and Every Day
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Susan Golkin: Executive Creative Director
Alessandro Fruscella: Creative Director
Giovanni Settesoldi: Creative Director
David Rolfe: Director of Integrated Production
Amy Wertheimer: Group Executive Producer
Jess Jacklin: Producer
Kirsten Flanik: President, BBDO New York
Susannah Keller: Global Account Director
Annemarie Norris: Group Planning Director
Alaina Crystal: Planning Director
Sean Stogner: Senior Comms Planner
Lisa Piliguian: Senior Account Director
Ashley Gill: Account Director
Aparna Joshi: Account Manager
Bernadette Naughten: Talent Manager
Paul Cisco: Business Manager
The Marketing Arm
Brad Sheehan: Music Licensing
Park Pictures
Vincent Haycock: Director
Dinah Rodriguez: Executive Producer
Alec Sash: Producer
Martin Rhue: Director of Photography
Widescope Productions
Marcos de Fortuny: Producer
Union Editorial
Marco Perez: Editor
Casey Swoyer: Assistant Editor
Lauren Hafner Addison: Producer
Sonic Union
Steve Rosen: Sound Engineer
Kansas City-based agency Bernstein-Rein appointed Steve Bullock to the newly-created position of executive vice president, director of insight and strategy, tasked with bringing together the agency’s strategy and analytics practices.
Bullock joins Bernstein-Rein from Mindshare, where he spent the last year as managing director and partner, communications planning, working closely with Ogilvy & Mather Worldwide as a brand strategist. Before joining Mindshare, he spent three years as senior vice president, head of strategy with Texas agency TM Advertising, working with clients including American Airlines, HP, Discover Netowkr, Japan Airlines, British Telecom, Bausch + Lomb, Universal Orlando and PG&E.
Prior to that he spent two years as senior vice president, director of insight and strategy for TBWAThe Integer Group, leading a strategy team of 16 out of Dallas while working with clients including AT&T Wireless, 7-Eleven, Bimbo Bakeries and the Illinois Lottery. Throughout his extensive career, Bullock has also launched his own planning consultancy and worked as global planning director for Ogilvy & Mather.
“Steve brings us proven leadership in melding the insights of planning and analytics to inform stronger creative ideas and experiences, which deliver greater results for our clients,” Bernstein-Rein managing director Chris Perkins, who joined the agency last October, said in a statement. “He is the ideal partner to help us in our ongoing mission to drive consumer participation with brands by finding and advancing cultural connections that matter – and expertly orchestrate their experience at the right place, at the right time, in the right way.”
“B-R is on to something powerful with their positioning as a connections agency, which focuses on how to bring marketing ideas and experiences together to better connect brands, services and products with the right people,” added Bullock. “I fully believe in this compelling approach and am looking forward to doing the best work of my life with B-R and its clients.”
Bullock’s appointment follows the arrival of executive creative director Lara Wyckoff in June and group creative director Bryan Michurski in February.
Based on our admittedly limited knowledge, PACT is the American Apparel of underwear. The Berkley-based company uses only organic cotton (which its CEO calls “the world’s dirtiest crop“), works only with American farmers, and employs only American factory workers.
This is all very admirable and makes us wonder how the business model works for a small scale company. But PACT’s first(?) official ad, created by “audience-winning content company” Denizen, seeks to gain attention in a more traditional and explicit way: with poop jokes.
It’s like someone took “Ship My Pants” and removed all of the nuance from that classically understated effort. Think Calvin Klein ads minus the intestinal control.
OK, on that last part. Just … yeah. Whew.
But there’s a point to all this literal shit!
Seems PACT wanted to express its key selling point (that the rest of the fashion industry is awful and full of whatever) in the most direct, burn-it-all-down way possible.
Denizen co-founder Joel Jensen is an Upright Citizens Brigade alumni, which maybe explains his “throw shit and see what sticks to your underwear” style. He says, “PACT engaged us to expose the dark side of the fashion industry in a funny way – the only logical place to go was a fart joke. The idea was based around a problem most of us have encountered at some point in our lives, skidmarks. We came back with a concept for the video that had all of us on the floor laughing. Our reaction was both delight and disgust, but we knew right away that we had to greenlight the idea.”
He says that Denizen “wanted to subvert the tropes of the fashion industry,” adding, “doing it in an immature way felt like the right way to counter and call out the self-absorbed way the fashion industry talks about itself.”
Hard to disagree with that. But are those the company’s own products in the ad? And does the fashion industry’s snooty attitude really have anything to do with the quality of its products, or is it just a class thing hinting at the REAL appeal of overpriced clothing?
Also, that was real gross, dudes.
Facebook has been testing autoplay video ads that load with the sound turned on, instead of off as usual, Facebook said Tuesday, confirming a report by Mashable of a test in Australia.
“We’re running a small test in News Feed where people can choose whether they want to watch videos with sound on from the start,” a Facebook spokesman said. “For people in this test who do not want sound to play, they can switch it off in Settings or directly on the video itself. This is one of several tests we’re running as we work to improve the video experience for people on Facebook.”
Facebook popularized autoplay video ads, but it has also made sure that their default volume was “mute” so as not to turn off users. The problem has been that most of the ads are therefore viewed silently, forcing advertisers to find creative ways to get consumers to turn on the sound — or to build ads that work without volume.
(TrendHunter.com) The Kiura Chronograph is a minimalist monochrome watch that is designed by none other than Italy-based Alessio Romano Design Studio, although it is inspired by Japanese aesthetics that focus on…
Following “The Truth Behind the Unstore” and “Brick-and-Mortar Armageddon,” this installment of our Marketer’s Playbook series on the future of the customer experience explores how changing consumer behaviors are forcing some retailers to embrace the theater of retail.
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